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Information
| Unit | KOZAN FACULTY OF BUSINESS MANAGEMENT |
| BUSINESS ADMINISTRATION PR. | |
| Code | BAC326 |
| Name | Consumer Behaviour |
| Term | 2021-2022 Academic Year |
| Semester | 6. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. MURAT İSMET HASEKİ |
| Course Instructor |
Prof. Dr. MURAT İSMET HASEKİ
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this course is; To learn about the consumers and their behaviors, to understand the problems of the consumers and to develop suitable solutions for their problems.
Course Content
The content of the course is to reveal the place and importance of consumer and consumer behavior in the field of marketing. Consumer research consists of market segmentation and consumer behavior-marketing strategy relationship, psychological effects affecting consumer behavior, socio-cultural effects, consumer purchasing processes.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | The consumer defines the basic concepts of consumer behavior. |
| LO02 | Explains consumer behavior models. |
| LO03 | Defines the factors (personal, cultural, social, psychological and demographic) that affect consumer behavior. |
| LO04 | Explain the purchasing decision process in organizational markets. |
| LO05 | Defines consumer behavior and marketing strategy. |
| LO06 | Explains how the market practices of the enterprises affect the consumers/organizational buyers who are the target audience. |
| LO07 | Defines marketing practices aimed at providing consumer satisfaction. |
| LO08 | Explains consumer purchasing decision process and post-purchase behavior of consumers. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | List and define the concepts of business management, and explain their relations to each other | 4 |
| PLO02 | - | List and define the fundamental conceptual models, numerical and statistical techniques of business administartion and identify their advantages and disadvantages. | 3 |
| PLO03 | - | List and define the relationship between the basic concepts of economy and business management ; indicate the strong and weak sides of each method. | 3 |
| PLO04 | - | Explain how to create the fundamental conceptual models and how to apply numerical and statistical techniques that are used in business administration. | 3 |
| PLO05 | - | Explain how to interpret the results gathered through the application and/or implementation of conceptual models and/or numerical and statistical methods of business management. | 3 |
| PLO06 | - | Determine appropriate methods to solve business problems | 3 |
| PLO07 | - | Evaluate the results that are obtained from applications of business management methods | 4 |
| PLO08 | - | Use the basic numerical and statistical softwares | 4 |
| PLO09 | - | Use the basic enterprise resource planning (ERP) softwares | 4 |
| PLO10 | - | Take initiative individually or/and as a member of a team, lead and work effectively | 5 |
| PLO11 | - | As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning. | 4 |
| PLO12 | - | Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning | 3 |
| PLO13 | - | Use different resources in accordance with academic principles, synthesize the data gathered, and present them effectively in an unfamiliar field. | 4 |
| PLO14 | - | Use Turkish and at least one foreign language in accordance with the requirements in academic and business context | 4 |
| PLO15 | - | Perceive and interpret the feelings, ideas and behaviours of people appropriately, and express himself/herself accurately in written or oral format | 5 |
| PLO16 | - | Question traditional approaches, methods and implementations; develop and implement alternative methods when required | 4 |
| PLO17 | - | Recognize and apply social, scientific and professional ethical values. | 4 |
| PLO18 | - | Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives | 4 |
| PLO19 | - | Monitor external factors such as industrial structures, competition, technologies, economics, politics, cultures that affects the activities of businesses and interpret their impact on businesses | 4 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to Consumer Behavior | Lecture-Discussion-Presentation | |
| 2 | Consumer Behavior Concept and Features | Lecture-Discussion-Presentation | |
| 3 | Interdisciplinary Approach in Consumer Behavior | Lecture-Discussion-Presentation | |
| 4 | General Model of Consumer Behavior | Lecture-Discussion-Presentation | |
| 5 | Relationship between Consumer Behavior and Marketing Strategy | Lecture-Discussion-Presentation | |
| 6 | Learning and Memory | Lecture-Discussion-Presentation | |
| 7 | Motivation and Care | Lecture-Discussion-Presentation | |
| 8 | Mid-Term Exam | Preparation for the Exam | |
| 9 | Sensation and Perception | Lecture-Discussion-Presentation | |
| 10 | Attitudes, Changing Attitudes and Emotions | Lecture-Discussion-Presentation | |
| 11 | Personality and Self | Lecture-Discussion-Presentation | |
| 12 | Values and Lifestyle | Lecture-Discussion-Presentation | |
| 13 | Socio-Cultural Effects | Lecture-Discussion-Presentation | |
| 14 | Spread of Family, Social Class, Culture, Personal Effects and Innovations | Lecture-Discussion-Presentation | |
| 15 | Consumer Purchase Process | Lecture-Discussion-Presentation | |
| 16 | Term Exams | Preparation for the Exam | |
| 17 | Term Exams | Preparation for the Exam |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 109 | ||
| Total Workload / 25 (h) | 4,36 | ||
| ECTS | 4 ECTS | ||