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Information
| Unit | KOZAN FACULTY OF BUSINESS MANAGEMENT |
| BUSINESS ADMINISTRATION PR. | |
| Code | BAC443 |
| Name | Behavioral Economics |
| Term | 2021-2022 Academic Year |
| Semester | 7. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. BAŞAK GÜL AKAR |
| Course Instructor |
Prof. Dr. BAŞAK GÜL AKAR
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The main objective of the course is the apperceive the economical psychology and behavioral economics which aimes to include psychological motives to economic models as an new and growing area of economics. For this purpose proves and the theories is identified to explain the personal decisions.
Course Content
Explanation related with the course and examinations about fundamental concepts; The subject of behavioral economics and extent of it; The methodology of behavioral economics; Behavioral motives, justice, reciprocity, shame, norms, preferences.; Neuroeconomic.s
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Should have learned the basic principles and assumptions of behavioral economics, a field which is shaped by the advences in psychology and neuroscience |
| LO02 | Understand to take into account the effects of irrationality, biases, cognitive and heuristic factors on the individual decision making |
| LO03 | Capture the assumptions and policy recommendations of traditional economics within the lenses of behavioral economics in a much more realistic way and have the ability of applying the findings of behavioral economics in designing appropriate policies |
| LO04 | To be able to compare the experimental methods that are used in economic and psychological disciplines. |
| LO05 | To be able to analyze the different dimensions of decision making under uncertainity in the basic level. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | List and define the concepts of business management, and explain their relations to each other | 2 |
| PLO02 | - | List and define the fundamental conceptual models, numerical and statistical techniques of business administartion and identify their advantages and disadvantages. | 4 |
| PLO03 | - | List and define the relationship between the basic concepts of economy and business management ; indicate the strong and weak sides of each method. | 3 |
| PLO04 | - | Explain how to create the fundamental conceptual models and how to apply numerical and statistical techniques that are used in business administration. | 4 |
| PLO05 | - | Explain how to interpret the results gathered through the application and/or implementation of conceptual models and/or numerical and statistical methods of business management. | 3 |
| PLO06 | - | Determine appropriate methods to solve business problems | 2 |
| PLO07 | - | Evaluate the results that are obtained from applications of business management methods | 4 |
| PLO08 | - | Use the basic numerical and statistical softwares | 4 |
| PLO09 | - | Use the basic enterprise resource planning (ERP) softwares | 3 |
| PLO10 | - | Take initiative individually or/and as a member of a team, lead and work effectively | 4 |
| PLO11 | - | As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning. | 4 |
| PLO12 | - | Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning | 4 |
| PLO13 | - | Use different resources in accordance with academic principles, synthesize the data gathered, and present them effectively in an unfamiliar field. | 4 |
| PLO14 | - | Use Turkish and at least one foreign language in accordance with the requirements in academic and business context | 4 |
| PLO15 | - | Perceive and interpret the feelings, ideas and behaviours of people appropriately, and express himself/herself accurately in written or oral format | 4 |
| PLO16 | - | Question traditional approaches, methods and implementations; develop and implement alternative methods when required | 3 |
| PLO17 | - | Recognize and apply social, scientific and professional ethical values. | 4 |
| PLO18 | - | Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives | 4 |
| PLO19 | - | Monitor external factors such as industrial structures, competition, technologies, economics, politics, cultures that affects the activities of businesses and interpret their impact on businesses | 4 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to behavioral economics | Reading course book | |
| 2 | The basics of behavioral economics and the interaction of psychology and economics,History and evolution of behavioral economics;Methodology and experimental economics | Reading course book | |
| 3 | Values, preferences and choices Rationality and utility: Traditional model and the approach behavioral economics | Reading course book | |
| 4 | Beliefs, heuristics and biases: Standard model and the roots of rirationality | Reading course book | |
| 5 | Decision making under risk and uncertainty: Standard model and expected utility | Reading course book | |
| 6 | Decision making under risk and uncertainty: Prospect theory, reference dependence and loss aversion | Reading course book | |
| 7 | Mental accounting | Reading course book | |
| 8 | Mid-Term Exam | Prepare to exam | |
| 9 | Intertemporal choice:Discounted utility model (DUM)/ Anomalies in the DUM | Reading course book | |
| 10 | Intertemporal choice:Time inconsistent preferences/ Hperbolic discounting | Reading course book | |
| 11 | Strategic interaction:Game theory and behavioral game theory | Reading course book | |
| 12 | Social preferences: Standard model and the nature of social preferences/Factors affecting social preferences/Ineaquality-aversion models/Reciprocity models | Reading course book | |
| 13 | Behavioral economics and nudge theory | Reading course book | |
| 14 | Subjective well-being and happiness | Reading course book | |
| 15 | Subjective well-being and happiness | Reading course book | |
| 16 | Term Exams | Prepare to exam | |
| 17 | Term Exams | Prepare to exam |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 109 | ||
| Total Workload / 25 (h) | 4,36 | ||
| ECTS | 4 ECTS | ||