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Information
| Unit | |
| Code | SD0470 |
| Name | Service Marketing |
| Term | 2021-2022 Academic Year |
| Term | Fall and Spring |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Label | NFE Non-Field Elective Courses (University) UCC University Common Course |
| Mode of study | Uzaktan Öğretim |
| Catalog Information Coordinator | Öğr. Gör. AYHAN SAYĞI |
| Course Instructor |
Öğr. Gör. AYHAN SAYĞI
(Güz)
(A Group)
(Ins. in Charge)
Öğr. Gör. AYHAN SAYĞI (Bahar) (A Group) (Ins. in Charge) |
Course Goal / Objective
To make them understand the importance of service and service marketing.
Course Content
Marketing and service marketing, marketing information system, market research, service marketing mix, international service market, e-commerce will be discussed.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | To be able to comprehend the basic concepts of marketing and service marketing |
| LO02 | To be able to understand the service production-consumption process |
| LO03 | Understanding the marketing information system |
| LO04 | Understanding market research |
| LO05 | To be able to define service marketing mix |
| LO06 | Understanding service supply and demand |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Marketing and service marketing | Lecture notes, textbook, internet subject search | |
| 2 | Service marketing concepts | Lecture notes, textbook, internet subject search | |
| 3 | Service market | Lecture notes, textbook, internet subject search | |
| 4 | Service supply and demand | Lecture notes, textbook, internet subject search | |
| 5 | Marketing information system | Lecture notes, textbook, internet subject search | |
| 6 | Marketing research | Lecture notes, textbook, internet subject search | |
| 7 | Marketing mix in service marketing | Lecture notes, textbook, internet subject search | |
| 8 | Mid-Term Exam | Lecture notes, course reference book | |
| 9 | Service marketing mix: Product | Lecture notes, textbook, internet subject search | |
| 10 | Service marketing mix: Price | Lecture notes, textbook, internet subject search | |
| 11 | Service marketing mix: Promotion | Lecture notes, textbook, internet subject search | |
| 12 | Service marketing mix: Distribution | Lecture notes, textbook, internet subject search | |
| 13 | Service marketing mix: People, process and physical evidence | Lecture notes, textbook, internet subject search | |
| 14 | International service marketing | Lecture notes, textbook, internet subject search | |
| 15 | Service marketing: E-commerce | Lecture notes, textbook, internet subject search | |
| 16 | Term Exams | Lecture notes, course reference book | |
| 17 | Term Exams | Lecture notes, course reference book |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |