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Information
| Code | SD0135 |
| Name | Advertising Practices |
| Term | 2022-2023 Academic Year |
| Term | Fall and Spring |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Label | NFE Non-Field Elective Courses (University) UCC University Common Course |
| Mode of study | Uzaktan Öğretim |
| Catalog Information Coordinator | Öğr. Gör.Dr. ENGİN ÇELEBİ |
| Course Instructor |
Öğr. Gör.Dr. ENGİN ÇELEBİ
(A Group)
(Ins. in Charge)
Öğr. Gör.Dr. ENGİN ÇELEBİ (A Group) (Ins. in Charge) |
Course Goal / Objective
A practical perspective on advertising practices will be provided as an area where popular cultures are produced.
Course Content
In this lesson, students will be learn basic information about the advertising profession.
Course Precondition
There are no prerequisites for the course.
Resources
Çelebi, E. "4-6 Yaş arası Çocukların Televizyon İzleme Alışkanlıkları Üzerine Okul öncesi Öğretmenlerin Görüş ve Tutumları", Uluslararası Sosyal Araştırmalar Dergisi, cilt.7, sa.32, ss.476-485, 2014 Çelebi, E. "Televizyon Reklamlarının Çocukların Davranışsal Tutumları Ve Obezite Gelişme Riski Üzerine Etkileri",Uluslararası Hakemli İletişim ve Edebiyat Araştırmaları Dergisi, cilt.2, sa.4, ss.97-107, 2014
Notes
Çelebi, E. "Covid-19 Pandemi Sürecine Yönelik Kamu Spotlarının Etkinliği Üzerine Bir Araştırma", OPUS Uluslararası Toplum Araştırmaları Dergisi, cilt.11, sa.17, ss.3453-3474
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Students will learn the basic concepts and models of advertising. |
| LO02 | Creative thinking and development methods and strategies can be used in advertising. |
| LO03 | Is committed to adhering to ethical principles in advertising practice. |
| LO04 | It acquires basic field-specific application skills and uses methods that can apply these skills. |
| LO05 | He / she has information about the legislation related to the field of advertising. |
| LO06 | They follow local, national and international advertisements and interpret them critically. |
| LO07 | Have knowledge of visual design applications at the level required by advertising applications. |
| LO08 | Can identify the distinguishing properties of local and global ads. |
| LO09 | Create creative applications using creative techniques. |
| LO10 | Learns the social functions and historical development of advertising. |
| LO11 | Learn the social effects of advertising on everyday life. |
| LO12 | They can review and analyze social media ads. |
| LO13 | Learn the latest trends in advertising practices. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | An overview of the advertising profession | Reading the Textbooks | |
| 2 | The Effects Advertising in Daily Life | Reading the Textbooks | |
| 3 | Advertising After the Industrial Revolution | Reading the Textbooks | |
| 4 | Advertising and Orienting Masses | Reading the Textbooks | |
| 5 | Advertising and Consumer Culture | Reading the Textbooks | |
| 6 | Advertising and Image | Reading the Textbooks | |
| 7 | Advertising and Populer Culture | Reading the Textbooks | |
| 8 | Mid-Term Exam | Reading the Textbooks | |
| 9 | Advertising and Culture Industry | Reading the Textbooks | |
| 10 | Analysis of Advertising | Reading the Textbooks | |
| 11 | Advertising and Ideology | Reading the Textbooks | |
| 12 | Advertising and Popart | Reading the Textbooks | |
| 13 | Advertising and Modernism | Homework, Application | |
| 14 | Advertising and Mass Culture | Reading the Textbooks | |
| 15 | Advertising Design Practice | Homework, Application | |
| 16 | Term Exams | Reading lecture notes, literature review. | |
| 17 | Term Exams | Reading lecture notes, literature review |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 8 | 8 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 80 | ||
| Total Workload / 25 (h) | 3,20 | ||
| ECTS | 3 ECTS | ||