BUSS413 Strategic Management

6 ECTS - 3-0 Duration (T+A)- 7. Semester- 3 National Credit

Information

Code BUSS413
Name Strategic Management
Semester 7. Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 6 ECTS
National Credit 3 National Credit
Teaching Language İngilizce
Level Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Prof. Dr. BAHATTİN KARADEMİR


Course Goal

This course aims to introduce basic strategic management concept, principles and practices.

Course Content

This course focuses on strategic analyses, decsions and their implementations in order to establish competitive advantage over their rivals, make profits over the industry avarage and gain sustainability in the long run.

Course Precondition

There are no prerequisites for this course.

Resources

Strategic Management and Competitive Advantage/ Authors: : Jay Barney, William S. Hesterly; Publisher: Pearson Prentice Hall, Year 2015

Notes

HBR's 10 Must Reads on Strategy, Harvard Business Press; 2021.


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Describes the concepts and theories of strategic management.
LO02 Explains strategic approach in business management.
LO03 Define the formal strategy-making process
LO04 Applies external and internal environment analysis affecting business strategy.
LO05 Explains how to develop sustainable competitive advantages.
LO06 Explains strategic implementation in the perspective of structure, leadership and culture.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Explaining business concepts and their interrelationships 5
PLO02 Bilgi - Kuramsal, Olgusal Explaining the basic theoretical models, numerical and statistical methods of business management 4
PLO03 Bilgi - Kuramsal, Olgusal Explaining the relationship between basic economics concepts and business management concepts 4
PLO04 Bilgi - Kuramsal, Olgusal Explaining how to apply theoretical, numerical and statistical methods used in business management 4
PLO05 Bilgi - Kuramsal, Olgusal Explaining how to interpret the results obtained as a result of the creation/application of theoretical, numerical and statistical methods used in business management 5
PLO06 Bilgi - Kuramsal, Olgusal Applying business management methods by following the basic steps 5
PLO07 Bilgi - Kuramsal, Olgusal Determine appropriate methods to solve business problems 5
PLO08 Beceriler - Bilişsel, Uygulamalı Evaluate the results that are obtained from applications of business management methods.
PLO09 Beceriler - Bilişsel, Uygulamalı Use basic numerical and statistical softwares.
PLO10 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Use basic enterprise resource planning (ERP) softwares
PLO11 Yetkinlikler - Öğrenme Yetkinliği Working effectively individually and/or in a team
PLO12 Yetkinlikler - Öğrenme Yetkinliği Being aware of the necessity of lifelong learning, constantly renewing itself by following the current developments in the field.
PLO13 Yetkinlikler - İletişim ve Sosyal Yetkinlik Presenting information effectively in an unfamiliar field by using different sources within the framework of academic rules.
PLO14 Yetkinlikler - İletişim ve Sosyal Yetkinlik Use Turkish and at least one foreign language in accordance with the prerequisities of academic and business context
PLO15 Yetkinlikler - İletişim ve Sosyal Yetkinlik Accurately express the obtained information and comments verbally and in writing 5
PLO16 Yetkinlikler - Alana Özgü Yetkinlik Applying new working methods when deemed necessary by questioning traditional approaches, practices and methods
PLO17 Yetkinlikler - Alana Özgü Yetkinlik Acting in accordance with social, scientific and professional ethical values ​​from an entrepreneurial perspective 5
PLO18 Yetkinlikler - Alana Özgü Yetkinlik Determining the most appropriate business management approaches, practices and methods by considering the sector, size, resources, culture, goals and objectives of the enterprises.
PLO19 Yetkinlikler - Alana Özgü Yetkinlik Interpreting the effects of external environmental factors such as sector structure, competition, technology, economy, politics, culture, which affect the activities of businesses, on businesses. 5


Week Plan

Week Topic Preparation Methods
1 Introduction to strategic management What is strategy and the strategic management process? (p24-47) Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
2 External Analysis Evaluating a firm's external environment. (p.48-83). Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
3 Internal analysis Evaluating a firm's internal capabilities. (p.84-117) Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
4 Case Study 1 You say you want a revolution: Soda Stream International (p.121-130) Öğretim Yöntemleri:
Örnek Olay
5 Case Study 2 Wall Mart Stores Inc., in 2013 (p.152-165) Öğretim Yöntemleri:
Örnek Olay
6 Business Level Strategies: Cost Leadership Cost Leadership (p.122-137). Öğretim Yöntemleri:
Örnek Olay
7 Business Level Strategies: Product Diversification Product Differentiation (p.150-180) Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
8 Mid-Term Exam Exam Preparation Ölçme Yöntemleri:
Yazılı Sınav
9 Case Study 3 AirasiaX: Can the low cost model go long haul? (p. 181-196) Öğretim Yöntemleri:
Örnek Olay
10 Case Study 4 Ryanair-The low fares airline (p. 197-222) Öğretim Yöntemleri:
Örnek Olay
11 Corporate Strategies: Vertical Integration Vertical İntegration (p.182-195). Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
12 Corporate Strategies: Corporate Diversification Corporate Diversification (p. 208-238) Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
13 Corporate Strategies: Strategic Alliances Strategic Alliances (p.268-282) Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
14 Corporate Strategies: Mergers and Acquisitions Merger and Acquisitions (p.296-326) Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
15 Corporate Strategies: Internationalization Strategy Internationalization Strategy (p.328-362). Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
16 Term Exams Exam Preperation Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Exam Preperation Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 3 42
Assesment Related Works
Homeworks, Projects, Others 4 12 48
Mid-term Exams (Written, Oral, etc.) 1 12 12
Final Exam 1 18 18
Total Workload (Hour) 162
Total Workload / 25 (h) 6,48
ECTS 6 ECTS