BUSS404 Consumer Behaviour

6 ECTS - 3-0 Duration (T+A)- 8. Semester- 3 National Credit

Information

Code BUSS404
Name Consumer Behaviour
Term 2022-2023 Academic Year
Semester 8. Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 6 ECTS
National Credit 3 National Credit
Teaching Language İngilizce
Level Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Doç. Dr. MEHMET ALİ BURAK NAKIBOĞLU
Course Instructor
1


Course Goal / Objective

This course focuses on classical, conceptual and popular issues dealing with consumer behavior. The main aim of the course is to develop in each of student the knowledge of consumer behavior in the light of modern and post-modern marketing thought. Furthermore, it is planned that, students will be informed about the consumer behavior and its vital place in marketing decisions.

Course Content

This course consists of the subjects of consumer decision process, internal and external factors of this process.

Course Precondition

There are no prerequisites for the course.

Resources

Consumer Behavior - Roger D. Blackwell, Paul W. Miniard, James F. Engel, 2005

Notes

Consumer Behaviour: a European perspective - Solomon, Michael R., 2010, Consumer Behavior - Leon Schiffman, Leslie Kanuk, 2009


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Explain and analyze the task of marketing and marketing management from a behavioral perspective.
LO02 Identify the major functions of the marketing task and their relationship with consumer behavior
LO03 Analyses the marketing and consumer behavior problems that are vital for organizations.
LO04 Relates the effects of psychological, sociocultural and external factors on consumer buying process.
LO05 Conduct a basic level consumer/market analyse
LO06 Apply consumer focused marketing segmentation


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Explaining business concepts and their interrelationships
PLO02 Bilgi - Kuramsal, Olgusal Explaining the basic theoretical models, numerical and statistical methods of business management 2
PLO03 Bilgi - Kuramsal, Olgusal Explaining the relationship between basic economics concepts and business management concepts 3
PLO04 Bilgi - Kuramsal, Olgusal Explaining how to apply theoretical, numerical and statistical methods used in business management
PLO05 Bilgi - Kuramsal, Olgusal Explaining how to interpret the results obtained as a result of the creation/application of theoretical, numerical and statistical methods used in business management 3
PLO06 Bilgi - Kuramsal, Olgusal Applying business management methods by following the basic steps 5
PLO07 Bilgi - Kuramsal, Olgusal Determine appropriate methods to solve business problems 5
PLO08 Beceriler - Bilişsel, Uygulamalı Evaluate the results that are obtained from applications of business management methods. 5
PLO09 Beceriler - Bilişsel, Uygulamalı Use basic numerical and statistical softwares.
PLO10 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Use basic enterprise resource planning (ERP) softwares
PLO11 Yetkinlikler - Öğrenme Yetkinliği Working effectively individually and/or in a team 4
PLO12 Yetkinlikler - Öğrenme Yetkinliği Being aware of the necessity of lifelong learning, constantly renewing itself by following the current developments in the field. 4
PLO13 Yetkinlikler - İletişim ve Sosyal Yetkinlik Presenting information effectively in an unfamiliar field by using different sources within the framework of academic rules. 3
PLO14 Yetkinlikler - İletişim ve Sosyal Yetkinlik Use Turkish and at least one foreign language in accordance with the prerequisities of academic and business context 3
PLO15 Yetkinlikler - İletişim ve Sosyal Yetkinlik Accurately express the obtained information and comments verbally and in writing 3
PLO16 Yetkinlikler - Alana Özgü Yetkinlik Applying new working methods when deemed necessary by questioning traditional approaches, practices and methods 3
PLO17 Yetkinlikler - Alana Özgü Yetkinlik Acting in accordance with social, scientific and professional ethical values ​​from an entrepreneurial perspective 3
PLO18 Yetkinlikler - Alana Özgü Yetkinlik Determining the most appropriate business management approaches, practices and methods by considering the sector, size, resources, culture, goals and objectives of the enterprises. 3
PLO19 Yetkinlikler - Alana Özgü Yetkinlik Interpreting the effects of external environmental factors such as sector structure, competition, technology, economy, politics, culture, which affect the activities of businesses, on businesses. 3


Week Plan

Week Topic Preparation Methods
1 Modern Marketing Management Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
2 Marketing Thought Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
3 Marketing Thought II Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
4 Consumer Behavior Models Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
5 General Model of Consumer Behavior Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
6 Psychological Influences-Perception and Learning Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
7 Psychological Influences- Motivation and Involvement Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
8 Mid-Term Exam Studying for exam Ölçme Yöntemleri:
Yazılı Sınav
9 Psychological Influences- Attitudes Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
10 Psychological Influences - Personality and Life Styles Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
11 Sociocultural Influences- Personal Influence and Reference Groups Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
12 Sociocultural Influences-Family and Social Class Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
13 Sociocultural Influences - Culture and Subculture Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
14 Consumer Purchase Decision Process Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
15 Post-Modern Consumer, Presentations of Projects Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
16 Term Exams Studying for exam Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Studying for exam Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 5 70
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 15 15
Final Exam 1 30 30
Total Workload (Hour) 157
Total Workload / 25 (h) 6,28
ECTS 6 ECTS

Update Time: 21.11.2022 10:52