TÜRKÇE
ENGLISH
Information
| Code | TS142 |
| Name | Public Relations |
| Term | 2022-2023 Academic Year |
| Semester | 2. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 2 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. AZİZE BATUN |
| Course Instructor |
Öğr. Gör. AZİZE BATUN
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
To give the necessary theoretical knowledge for strategic public relations management.
Course Content
Definition of the concept of Public Relations;Related concepts to Public Relations; Organizational form of public relations; Tools used in Public Relations; In-house public relations; Media Relations in Public Relations; Organization in Public Relations; Corporate social responsibility; Sponsorship; Crisis Management and Public Relations; Corporate Communications, Corporate Identity, İmage Creation and Image Management in Public Relations, and Brand and Image Samples from the World and Turkey,Seminar study.
Course Precondition
The course content is prepared for health professionals.
Resources
1. Tengilimoğlu D., Öztürk Y. Public Relations in Businesses, Seçkin Bookstore, 2004. 2. Pepper A. Basic Concepts in Public Relations, Nobel Yayın Dağıtım, 2007.
Notes
1.Sailing, E. Interpersonal Relations, Yeni Asya Publications, 1990. 2.Telman N., Ünsal P. Communication in Human Relations, Epsilon Publications, 2009.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Recognizes and understands the public relations disciplines, its necessity and the functions |
| LO02 | To have communications and event design. knowledge of communications |
| LO03 | To be able to assume the responsibility of PR department. |
| LO04 | To design written and visiual instruments. |
| LO05 | Directed the managers of corporations that represented the personnels who reliable, has ambition, loyalty and believe in Public Relations of Global Ethic Laws. |
| LO06 | Public relations to the status of public relations as a profession knows the task of reconciliation |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Contemporary usage of medical document describes basic information about | |
| PLO02 | Bilgi - Kuramsal, Olgusal | The collection and analysis of Medical documents defines information about the | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Anatomical, physiological structure, People, medical terminology, disease and explains the standard terminology of surgery | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Surgeries on patients ´ files and lists the international classification of diseases and coding | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Data processing using patient files archiving and indexing operations bases.The surgery on patients ´ files and lists the international classification of diseases and coding | |
| PLO06 | Bilgi - Kuramsal, Olgusal | In-house and external communications-related correspondence shows the ability to use techniques. | 4 |
| PLO07 | Bilgi - Kuramsal, Olgusal | The basic rules in the preparation of the patient describes the report. " | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Maintains patient's health records. | |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Basic medical secretarial knowledge and skills to have Office management operations executes | 3 |
| PLO10 | Beceriler - Bilişsel, Uygulamalı | Automation of Patient files and medical documents using computing technology in the evaluation makes the computer correspondence | |
| PLO11 | Beceriler - Bilişsel, Uygulamalı | Data processing using patient files archives and indexes. | |
| PLO12 | Bilgi - Kuramsal, Olgusal | Statistical data in accordance with the rules. | |
| PLO13 | Beceriler - Bilişsel, Uygulamalı | The best quality service in health care system to receive reports of individuals, social security related operations executes independently | |
| PLO14 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Within the framework of the Organization of the Office of professional responsibility, and solve problems | 3 |
| PLO15 | Yetkinlikler - Öğrenme Yetkinliği | After graduation learned information analyzes a critical way with the information | |
| PLO16 | Yetkinlikler - Öğrenme Yetkinliği | Professional and ethical responsibility data about the Patient conscious evaluates as | |
| PLO17 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Colleagues, patients and health professionals communicate with Active. | 5 |
| PLO18 | Yetkinlikler - Öğrenme Yetkinliği | At least one foreign language field through information and communicates with colleagues | |
| PLO19 | Bilgi - Kuramsal, Olgusal | Computer-held records to be stored securely backs up these records, you need to provide. | |
| PLO20 | Yetkinlikler - Öğrenme Yetkinliği | Professional, followed by technological developments and uses. | 3 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Definition of the concept of Public Relations | Reading the lecture note | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 2 | Related concepts to Public Relations | Reading the lecture note | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 3 | Organizational form of public relations | Reading the lecture note | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 4 | Tools used in Public Relations | Reading the lecture note | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 5 | In-house public relations | Reading the lecture note | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 6 | Media Relations in Public Relations | Reading the lecture note | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 7 | Organization in Public Relations | Reading the lecture note | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 8 | Mid-Term Exam | Reading the lecture note | Ölçme Yöntemleri: Yazılı Sınav, Performans Değerlendirmesi |
| 9 | Corporate social responsibility | Reading the lecture note | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 10 | Sponsorship | Reading the lecture note | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 11 | Crisis Management and Public Relations | Reading the lecture note | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 12 | Corporate Communications, Corporate Identity, İmage Creation and Image Management in Public Relations, and Brand and Image Samples from the World and Turkey. | Reading the lecture note | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 13 | Protocol rules | Reading the lecture note | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 14 | Make a phone call with effectively and accurately | Reading the lecture note | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 15 | Body language | Reading the lecture note | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 16 | Term Exams | Reading the lecture note | Ölçme Yöntemleri: Yazılı Sınav, Performans Değerlendirmesi |
| 17 | Term Exams | Reading the lecture note | Ölçme Yöntemleri: Yazılı Sınav, Performans Değerlendirmesi |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 4 | 1 | 4 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 4 | 4 |
| Final Exam | 1 | 2 | 2 |
| Total Workload (Hour) | 38 | ||
| Total Workload / 25 (h) | 1,52 | ||
| ECTS | 2 ECTS | ||