TÜRKÇE
ENGLISH
Information
| Unit | TOURISM AND HOTEL MANAGEMENT ACADEMY |
| ACCOMMODATION SERVICES PR. | |
| Code | KON172 |
| Name | Introduction to Tourism Industry II |
| Term | 2022-2023 Academic Year |
| Semester | 2. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 5 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör.Dr. OYA YILDIRIM |
| Course Instructor |
Öğr. Gör.Dr. OYA YILDIRIM
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
It is aimed to understand the finance, planning, marketing, investment, policy and education dimensions of tourism.
Course Content
Tourism finance, tourism marketing, human resources management in tourism enterprises, tourism education, tourism policy, foreign capital in tourism, tourism practices in the world.
Course Precondition
None
Resources
Kozak, Nazmi. (2019). Tourism Marketing, Detay Publishing, Ankara.
Notes
Tuna, Muharrem. (2016). Human Resources Management, Detay Publishing, Ankara. Hacıoğlu, Necdet , vd. (2007). Tourism Education in Turkey, Detay Publishing, Ankara. Küçükaltan, D. vd. Tourism Policy and Planning with Different Perspectives, Detay Publishing, Ankara.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines the concepts of project and investment project and classifies tourism investment projects. |
| LO02 | Explains the sources of finance and types of financing in tourism businesses. |
| LO03 | Explains the functions of human resources management and human resources planning. |
| LO04 | Explains the aims of tourism education, gives examples from the tourism education in the world and Turkey. |
| LO05 | Explains tourism marketing and market segmentation. |
| LO06 | Explains tourism planning and tourism organization, sorts the characteristics of tourism planning and policy. |
| LO07 | Explains the concept of tourism policy and its features. |
| LO08 | Mid-Term Exam. |
| LO09 | Explains the importance of tourism for the EU and the EU's support for tourism. |
| LO10 | Explains the globalization and its impact on tourism Turkey. |
| LO11 | Explains tourism in Turkey between 1923-1960. |
| LO12 | Explains tourism in Turkey after 1960. |
| LO13 | Explains tourism practices in the leading countries in the tourism sector. |
| LO14 | Comprehends the future trends of international tourism movements. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains the basic concepts of business administration and the strategic, tactical, and operational dimensions of business management. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Explains the basic legal, social and moral rules and related legislation covering the business area. | 3 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Comprehends the planning, organization, execution, coordination and control functions of accommodation establishments management. | |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Can use numerical and statistical information to research, think, analyze, establish cause-effect relationships, make decisions and establish strategies. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Updates skills by following the innovations and changes in field. | 4 |
| PLO06 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Can carry out projects and works related to the field within the framework of quality processes, and develops the skills to work independently and in harmony with a team. | 5 |
| PLO07 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | In unforeseen complex situations that may be encountered in relation to hotel management, travel management and other types of touristic businesses, it takes responsibility and finds solutions by examining good examples in other countries and foreign sources. | 5 |
| PLO08 | Yetkinlikler - Öğrenme Yetkinliği | As well as being specialized in a certain field of a tourism business, it develops the skills to support other parts of the business and adapt to sudden situations. | 4 |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | Can obtain information from sources of different characteristics and in foreign languages, and observes social, scientific and ethical values. | |
| PLO10 | Yetkinlikler - Öğrenme Yetkinliği | In addition to her/his professional development, constantly improves herself/himself by identifying learning needs in scientific, social, cultural and artistic fields in line with her/his interests and abilities. | |
| PLO11 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Can communicate correctly and effectively both in written and oral form in Turkish and foreign languages, and can convey information and ideas about the field in a way that others can understand. | 3 |
| PLO12 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Performs health, safety, quality and risk assessments; works by taking measures for laws, professional conditions, ethics, fundamental personal rights and freedoms, privacy of private life, social responsibility and environmental protection. | |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Follows national and international external environmental and sectoral conditions at a level that can cope with cyclical fluctuations due to flexible demand conditions in the field of tourism management, uses tools to analyze a tourism business with its internal and external environment, evaluates the findings and decides. | 5 |
| PLO14 | Yetkinlikler - Alana Özgü Yetkinlik | Recognizes information systems used in hotel businesses, uses basic information technologies and software related to the field. | |
| PLO15 | Yetkinlikler - Alana Özgü Yetkinlik | Evaluates domestic and foreign concepts, ideas and data in the field of tourism management with scientific methods. | |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Understands the socio-economic structure of tourism and its importance for the country and the world within the scope of this structure, and directs the design of the investment phase of a new business to be established in other areas of the tourism and service sector. | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Tourism Investment Projects | Reading the relevant section of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Gösteri |
| 2 | Tourism businesses in Financing | Reading the relevant section of the textbook. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Gösteri |
| 3 | Human Resources Management in tourism | Reading the relevant section of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Gösteri |
| 4 | Tourism Education | Reading the relevant section of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Gösteri |
| 5 | Tourism Marketing | Reading the relevant section of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Gösteri |
| 6 | Tourism Planning | Reading the relevant section of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | Tourism Policy | Reading the relevant section of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Gösteri |
| 8 | Mid-Term Exam | Preparation for the exam. | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Turkey and the EU Tourism Policy | Reading the relevant section of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Gösteri |
| 10 | Foreign Capital and Globalization in Tourism | Reading the relevant section of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Gösteri |
| 11 | Tourism Applications in Turkey 1 | Reading the relevant section of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Gösteri |
| 12 | Tourism Applications in Turkey 2 | Reading the relevant section of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Gösteri |
| 13 | Tourism Applications in the countries leading in Tourism sector 1 | Reading the relevant section of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Gösteri |
| 14 | Tourism Applications in the countries leading in Tourism sector 2 | Reading the relevant section of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Gösteri |
| 15 | Researching the last status of tourism Industry in the World | Reading the relevant section of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Gösteri |
| 16 | Term Exams | Preparation for the exam. | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Preparation for the exam. | Ölçme Yöntemleri: Yazılı Sınav |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 20 |
| General Assessment | ||
| Midterm / Year Total | 100 | 20 |
| 1. Final Exam | - | 80 |
| Grand Total | - | 100 |