TÜRKÇE
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Information
| Code | ENS347 |
| Name | Strategy Management |
| Semester | 5. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. HACİRE OYA YÜREGİR |
Course Goal
This course aims to introduce basic strategic management concept, principles and practices.
Course Content
This course focuses on strategic analyses, decsions and their implementations in order to establish competitive advantage over their rivals, make profits over the industry avarage and gain sustainability in the long run.
Course Precondition
There are no prerequisites for this course.
Resources
Strategic Management-Formulation, Implementation and Control/Author(s): II Pearce, John A., Jr. Robinson, Richard B., Publisher: McGraw-Hill, Year: 2008
Notes
HBR's 10 Must Reads on Strategy, Harvard Business Press; 2011 Feburary.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Describes the concepts and theories of strategic management. |
| LO02 | Explains strategic approach in business management. |
| LO03 | Define the formal strategy-making process |
| LO04 | Applies external and internal environment analysis affecting business strategy. |
| LO05 | Explains how to develop sustainable competitive advantages. |
| LO06 | Explains strategic implementation in the perspective of structure, leadership and culture. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Have sufficient knowledge of mathematics, science and related engineering disciplines; can use the theoretical and applied knowledge in these fields in complex engineering problems. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Acquire the ability to identify, define, formulate and solve complex Industrial Engineering problems; for this purpose, will have the ability to choose and apply appropriate analysis and modeling methods. | 5 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Design a complex system, process, device or product to meet specific requirements under realistic constraints and conditions; can apply modern design methods for this purpose. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Develops modern techniques and tools necessary for the analysis and solution of complex problems encountered in engineering applications, and has the ability to use information technologies effectively. | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Have the ability to design experiments, collect data, analyze and interpret results for the investigation of complex engineering problems or discipline-specific research topics. | 4 |
| PLO06 | Bilgi - Kuramsal, Olgusal | Have the ability to work effectively in disciplinary and multi-disciplinary teams or individually. | 4 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Ability to communicate effectively in Turkish orally and in writing; knowledge of at least one foreign language; have the ability to write effective reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions. | 5 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Have the awareness of the necessity of lifelong learning; can follow the developments in science and technology and have the ability to constantly renew themselves. | |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | Acts in accordance with ethical principles, has knowledge about the standards used in engineering applications with the awareness of professional and ethical responsibility. | |
| PLO10 | Yetkinlikler - Öğrenme Yetkinliği | Gain knowledge of business practices such as project management, risk management and change management; become aware of entrepreneurship and innovation. | |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Gains knowledge about the effects of engineering practices on health, environment and safety in universal and social dimensions and the problems of the age reflected in the field of engineering and has awareness of the legal consequences of engineering solutions. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | They can benefit from the power of effective communication in their professional life and have the ability to interpret developments correctly. | 5 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Have the ability to design, develop, implement and improve integrated systems involving machine, time, information and money. | |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Have the ability to design, develop, implement and improve complex products, processes, businesses, systems by applying modern design methods, under realistic conditions and constraints such as cost, environment, sustainability, manufacturability, ethical, health, safety and political issues. | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction: Strategic management | Chapter 1: Strategic Management (p.2-18) | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 2 | Business mission | Chapter 2: Business Mission (p.20-43) | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 3 | External analysis | Chapter 4: External Environment (p.80-113) | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 4 | Business analysis | Chapter 6: Internal Analysis (p.115-136) | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 5 | Long Term Goals and Strategies | Chapter 7: Long Term Objectives and Strategies (p.178-213) | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 6 | Strategy: Business Strategy | Chapter 8: Business Strategy (p.214-239) | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 7 | Strategy: Strategies of Companies That Operate in More Than On Industry | Chapter 9: Strategies of Companies That Operate in More Than On Industry (p.240-261) | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 8 | Mid-Term Exam | Exam preperation | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Strategy Implementation | Chapter 10: Implementation (p.265-293) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 10 | Organization Structure | Chapter 11: Organization Structure (p.294-324) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 11 | Leadership and Culture | Chapter 12: Leadership and Culture (p.225-352) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 12 | Strategic Control | Chapter 13: Strategic Control (p.353-368) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 13 | Innovation and Entrepreneurship | Chapter 14: Innovation and Entrepreneurship (p.369-394) | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 14 | How to Analyse a Case Study? | Part 4: Case Analysis in Strategic Management(p.396-404). | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 15 | Case Study Analysis | Southwest Airlines (p.482-498). | Öğretim Yöntemleri: Örnek Olay |
| 16 | Final Exam | Exam Preperation | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Final Exams | Exam Preperation | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 2 | 4 | 8 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 8 | 8 |
| Final Exam | 1 | 12 | 12 |
| Total Workload (Hour) | 112 | ||
| Total Workload / 25 (h) | 4,48 | ||
| ECTS | 4 ECTS | ||