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Information
| Code | GZS407 |
| Name | DIGITAL MEDIA PRACTICES II |
| Term | 2022-2023 Academic Year |
| Semester | 7. Semester |
| Duration (T+A) | 1-2 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. Zeynep ÖZARSLAN |
| Course Instructor |
Prof. Dr. Zeynep ÖZARSLAN
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of the course is to give students a general overview of new media content management and gain the required knowledge and skills. The course covers new business models and digital storytelling techniques emerged with the introduction of digital media and content management skills.
Course Content
The course covers some new media business models in journalism and crowdsourcing/crowdfunding case studies. Digital storytelling techniques and transmedia business models are also examined. In addition, the course examines new media marketing management issues; such as search engine optimization (SEO) and search engine marketing (SEM) through Google Analytics.
Course Precondition
No prerequisite
Resources
Manovich, L. (1999). New Media: A User’s Guide / How Media Become New Media. http://manovich.net/content/04-projects/026-new-media-a-user-s-guide/23_article_1999.pdf
Notes
Polat, İ. H. (2016). “Digital-Cyber-Social From a New Media to a New Living Space” TRT Akademi Dergisi, ISSN 2149-9446, Cilt 01, Sayı 02.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Recognize new business models in journalism. |
| LO02 | Recognize digital media business models. |
| LO03 | Create and develop digital stories. |
| LO04 | Examine the most important issues facing new media managers. |
| LO05 | Assess the skill and knowledge of effective leadership and decision-making skills of digital media managers. |
| LO06 | Use SEO and SEM tools and platforms in a professional way. |
| LO07 | Assess SEO and SEM reports. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Knows the theoretical approaches in the field of media and communication. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Understands developing news production models and new approaches. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Learns the concepts of communication and mass communication systems, especially journalism. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | By gaining the ability to communicate effectively, knows the basic dynamics of communication processes. | 5 |
| PLO05 | Bilgi - Kuramsal, Olgusal | Learns communication models together with sociological, psychological and economic conditions. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Produces, edits and manages news for all kinds of media (newspaper, magazine, website, radio, television, etc.) organizations | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | It deals with events with a professional approach, and tries to solve problems or situations scientifically, taking into account rational reason and knowledge in critical situations. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Shoots photographs in many photography fields, especially in press photography.(e | |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | It evaluates the contents of media organizations, identifies existing problems and deficiencies, and takes an active role in eliminating such problems. | 3 |
| PLO10 | Beceriler - Bilişsel, Uygulamalı | Undertakes duties such as press consultant, communication coordinator, communication manager in various institutions and organizations.(eril) | 4 |
| PLO11 | Beceriler - Bilişsel, Uygulamalı | Works in all kinds of national and international media (newspaper, magazine, website, radio, television, etc.) organizations. | 5 |
| PLO12 | Beceriler - Bilişsel, Uygulamalı | Easily grasps new jobs and tasks; easily adapts to new formations and trends in the developing and changing world and professional life. | 3 |
| PLO13 | Beceriler - Bilişsel, Uygulamalı | Acquires the ability to produce content suitable for developing new communication technologies. | 5 |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Gains the ability of empathy to comprehend both individual and social processes. | 2 |
| PLO15 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Decision-making becomes self-confident in participating in decision-making processes and assumes responsibility for situations that may arise in such situations. | 2 |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Along with acquiring the ability to work independently / individually, she can also take part in collective work and is successful in adapting to new environments and groups.(dişil) | 5 |
| PLO17 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | It supports social reconciliation and peace; By acting as an intermediary mechanism in all kinds of conflict situations, it prioritizes the right of communication and tries to resolve the problems in peaceful and humane ways. | |
| PLO18 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Reaches the consciousness to synthesize the concepts of society, culture and communication with each other. | |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | The awareness of society and collectivism will be high, as well as being successful in individual life, they will also fulfill their duties in the social system. | |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Gains competence in various branches of science, especially in social and human sciences, and conducts interdisciplinary studies and analyzes such studies. | 2 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introducing the course syllabus and assignments and introducing the basic concepts of digital media. Overview of new media management including the skills and roles of new media managers. | No need for preparation | Öğretim Yöntemleri: Anlatım |
| 2 | Brief history of new media and social media. | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 3 | The Global State of Digital and Social Media Trends | Digital 2020: Global Overview Report (We Are Social and Hootsuite) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 4 | New business models in journalism. | Reuters Institute Digital News Report 2020. Nic Newman with Richard Fletcher, Anne Schulz, Simge Andı, and Rasmus Kleis Nielsen | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | Crowdfunding / crowdsourcing business models | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Digital Storytelling | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | Transmedia storytelling and business model | Pratten, R. (2011). Getting started in transmedia storytelling. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 8 | Mid-Term Exam | Ölçme Yöntemleri: Ödev |
|
| 9 | Content management in digital media - Customer journey and creating customer persona | Lecture notes | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama |
| 10 | Search engine optimization (SEO) I | Lecture notes | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama |
| 11 | Search engine optimization (SEO) II | Lecture notes | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama |
| 12 | Search engine marketing (SEM) I | Lecture notes | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama |
| 13 | Search engine marketing (SEM) II | Lecture notes | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama |
| 14 | Students presentations and evaluation I | Presentation | Ölçme Yöntemleri: Ödev |
| 15 | Students presentations and evaluation II | Presentation | Ölçme Yöntemleri: Ödev |
| 16 | Term Exams | Lecture notes | Ölçme Yöntemleri: Ödev |
| 17 | Term Exams | Lecture notes | Ölçme Yöntemleri: Ödev |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 109 | ||
| Total Workload / 25 (h) | 4,36 | ||
| ECTS | 4 ECTS | ||