TÜRKÇE
ENGLISH
Information
| Unit | ADANA VOCATIONAL SCHOOL |
| Code | RTV126 |
| Name | Mass Communication Theories |
| Term | 2022-2023 Academic Year |
| Semester | 2. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 2 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. Dr. BERİN YOCA |
| Course Instructor |
BEKİR DÜNDAR
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Kitle iletişim araçlarının kitleler üzerindeki etkilerinin ana akım yaklaşımlar aracılığıyla tarihsel ve sistemli bir şekilde açıklanarak kavratılması amaçlanmaktadır.
Course Content
Mass culture, popular culture, media systems and institutions, the effects of technology on mass media, mainstream approaches and theories in mass media studies.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Can explain the concepts of mass, communication, society and mass communication |
| LO02 | Knows the concepts and characteristics of culture, mass culture, popular culture |
| LO03 | Establish the links between the ownership of the mass media, market conditions, control, production and consumer demands. |
| LO04 | Gains knowledge of the scientific foundations and historical development of communication theories. |
| LO05 | Know mainstream communication research and development periods |
| LO06 | Learns the effects of communication tools on audiences and monitor audience evaluations of mainstream communication research. |
| LO07 | Explain concepts such as audience preferences, usage and satisfaction approach, cultural indicators approach. |
| LO08 | Knows concepts such as liberal media approach, agenda-setting approach, spiral of silence and their public influence |
| LO09 | Learns the globalization of communication technologies and the views of Marshall Mcluhan |
| LO10 | Learns the approaches that criticize the use of mass media for awareness raising. |
| LO11 | Recognize the Frankfurt school, its theorists and theories |
| LO12 | Understands the role of communication tools in creating mass culture. |
| LO13 | Gains knowledge of international cultural studies |
| LO14 | Can establish the link between globalization, culture industry and communication tools |
| LO15 | Knows the recent studies on mass communication |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Mass communication, people and society | Research | |
| 2 | Culture, mass culture, popular culture | Research | |
| 3 | Production and relations of mass media | Research | |
| 4 | Communication theory studies | Research | |
| 5 | Mainstream communication theories | Research | |
| 6 | Mainstream theories of communication and audience | Research | |
| 7 | Traces audience, structure, preferences | Research | |
| 8 | Mid-Term Exam | Research | |
| 9 | Liberal pluralist media and public opinion | Research | |
| 10 | Communication technologies and effects | Research | |
| 11 | Critical communication theories | Research | |
| 12 | Frankfurt school | Research | |
| 13 | Public space and mass culture | Research | |
| 14 | Cultural studies | Research | |
| 15 | Mass communication in an international context | Research | |
| 16 | Term Exams | Research | |
| 17 | Term Exams | Research |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 20 |
| General Assessment | ||
| Midterm / Year Total | 100 | 20 |
| 1. Final Exam | - | 80 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 1 | 14 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 4 | 4 |
| Final Exam | 1 | 8 | 8 |
| Total Workload (Hour) | 54 | ||
| Total Workload / 25 (h) | 2,16 | ||
| ECTS | 2 ECTS | ||