TÜRKÇE
ENGLISH
Information
| Code | ILEM717 |
| Name | Theories and Critical Approaches of Public Relations |
| Term | 2022-2023 Academic Year |
| Semester | . Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Yüksek Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi GÜLNUR KAPLAN ESEN |
Course Goal / Objective
Objectives of this course are to teach models of public relations and critical approaches. Concept of public relations is rooted in mainstream understanding. The critical approach has recently been included in the public relations literature. In this course differences of mainstream public relations and critical approaches of public relations will be examined comparatively. Furthermore, how critical understanding affects the way of doing business, knowledge, principles, ethics models, ways of organizing of public relations will be examined and gaining a critical perspective with international research and practices is aimed.
Course Content
Definitions of public relations and different writings of public relations will be assessed comparatively. Various models of public relations that have been developed from the mid-1970's to the present day will be introduced. Within the scope of the course; James E. Grunig's Four-Type Model, J. Neumann and P. Murphy's Game Theory, Franz Ronneberger's Social-Promotion Approach, Franz Ronneberger and Manfred Rühl's Interdisciplinary Public Relations Theory and Niklas Luhmann's System Theory models will be discussed. Then public relations models that based on critical approach, theories that developed in other disciplines and theories giving directions to public relations will be evaluated. Propaganda, manufacturing consent, popular cultural products and the relationship between gender and public relations will be evaluated and sociodrama and public relations will be examined. The qualitative methods used in public relations will be examined and the discourse analysis of the texts used in public relations campaigns will be discussed and the meaning of the messages will be discussed. The theoretical and practical ethical models which are prominent in public relations will be examined and international public relations practices will be discussed with a critical approach.
Course Precondition
None
Resources
L'Etang, J. & Pieczka, M. (2002). Halkla İlişkilerde Eleştirel Yaklaşımlar. Ankara: Vadi. / Grunig, J. E. & White, J. (2005). Halkla İlişkiler Kuram ve Uygulamasında Dünya Görüşlerinin Etkisi. James E. Grunig (Ed.), Halkla İlişkiler ve İletişim Yönetiminde Mükemmelik içinde (s. 43-78), Elif Özsayar (Çev.), İstanbul: Rota. / Güz, H. & Yıldırım Becerikli, S. (der.) (2004) Halkla İlişkilerde Seçme Yazılar: Alana İlişkin Bir Derleme. Ankara: Alban. / Yıldırım Becerikli, Sema (2008). ...Ve Halkla İlişkiler: Şeytanın Avukatlığından Arabuluculuğa; Bir Disiplinin Eleştirel Analizi. Ankara: Karınca. / Özdemir, B. P. & Aktaş Yamanoğlu, M. & Gençtürk Hızal, G. S. (2013). Türkiye'de Halkla İlişkiler Tarihi: Kurumsallaşma Yılları 1960-1980. Ankara: De-Ki. / Becerikli, S. (2011). Halkla İlişkiler ve Reklamın Anatomisi: Eleştirel Bir Kavrayış. Ankara: Ütopya. / Artan Özoran, B. (2018). Postmodern Kültür ve Halkla İlişkiler: Kampanyalar Üzerine Bir Analiz (Yayınlanmamış Doktora Tezi). Ankara Üniversitesi Sosyal Bilimler Enstitüsü Halka İlişkiler ve Tanıtı A.B.D., Ankara.
Notes
Related articles and electronic resources
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Critically interpret public relations definitions. |
| LO02 | Discuss the differences between the articles about the history of public relations. |
| LO03 | Comprehends the models of public relations and analyzes them in the field of application. |
| LO04 | Discusses the effects of theories developed in sociology, psychology, political science and communication on public relations. |
| LO05 | Conducts researches in the context of methods used in public relations research. |
| LO06 | Critically analyze public relations messages and different types of public relations. |
| LO07 | Examines the form of discourse in public relations campaigns in terms of gender, class and popular culture. |
| LO08 | Analyzes theoretical and practical ethical models in public relations. |
| LO09 | Discuss international public relations practices. |
| LO10 | Makes a critical study on public relations and produces a scientific study. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Have the conceptual and theoretical competence to explain the phenomena in Communication Studies disciplines. | 4 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Have sufficient knowledge about the basic conceptual approaches used in the field of social sciences. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | He/she has knowledge of basic methodological approaches, methods, research techniques and their application and evaluation in communication and media studies. | |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Identify local, national and international problems in the field of Communication Studies. | 5 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Selects data collection and analysis techniques within the appropriate methodologies and applies empirical studies in order to solve these problems, | |
| PLO06 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | She /he reports a social research she designed in the field of communication studies and turns it into original works in accordance with academic rules. | |
| PLO07 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Gains the ability to analyze and synthesize the phenomena in the field of social sciences in an interdisciplinary context. | 3 |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Leads and works effectively individually and/or in a team by taking responsibility. . | |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | She/he carryes her/his education to the next level of education. | 2 |
| PLO10 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | He/she transfers his/her knowledge of the field in an effective and systematic way, both verbally and in writing. | 4 |
| PLO11 | Yetkinlikler - Alana Özgü Yetkinlik | Recognizes and applies social, scientific and professional ethical values. | 5 |
| PLO12 | Yetkinlikler - Alana Özgü Yetkinlik | Develops critical thinking skills. | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Critical evaluation of the definitions in public relations. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 2 | Examination of the different literature of the history of public relations and its comparative analysis (Pimlott, Tedlow, Smythe, Olasky). | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 3 | Public Relations models: James E. Grunig's Four-Type Model, J. Neumann and P. Murphy's Game Theory, Franz Ronneberger's Social-Promotion Approach, Franz Ronneberger and Manfred Rühl's Interdisciplinary Public Relations Theory and Niklas Luhmann's System Theory. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 4 | Theories of public relations that is based for critical approach and their effect on models and public relations studies. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | Examination of theories developed in the fields of sociology, psychology, political science, communication that direct public relations models. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | To understand the relationship between propaganda and the manufacturing consent. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | General review and evaluation of the topics covered. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 8 | Mid-Term Exam | Taught course subjects | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Popular culture and public relations. Gender and public relations. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 10 | Shift in qualitative research methods and qualitative research methods used in public relations. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 11 | Discourse analysis of the texts used in Public Relations campaigns. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 12 | Examining the meaning of the public relations messages through examples. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 13 | Sociodrama and Public Relations. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 14 | The theoretical models of public relations ethics and examination of models developed for practical ethics. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 15 | Critical evaluation of international public relations practices. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 16 | Term Exams | Taught course subjects | Ölçme Yöntemleri: Yazılı Sınav, Ödev |
| 17 | Term Exams | Taught course subjects | Ölçme Yöntemleri: Yazılı Sınav, Ödev |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 5 | 70 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 15 | 15 |
| Final Exam | 1 | 30 | 30 |
| Total Workload (Hour) | 157 | ||
| Total Workload / 25 (h) | 6,28 | ||
| ECTS | 6 ECTS | ||