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Information
| Code | MG27705 |
| Name | Strategic Management |
| Term | 2022-2023 Academic Year |
| Term | Spring |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Yüksek Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. BAHATTİN KARADEMİR |
| Course Instructor |
1 |
Course Goal / Objective
This course aims to introduce basic strategic management concept, principles and practices.
Course Content
This course focuses on strategic analyses, decsions and their implementations in order to establish competitive advantage over their rivals, make profits over the industry avarage and gain sustainability in the long run.
Course Precondition
There are no prerequisites for this course.
Resources
Strategic Management-Formulation, Implementation and Control/Author(s): II Pearce, John A., Jr. Robinson, Richard B., Publisher: McGraw-Hill, Year: 2008
Notes
HBR's 10 Must Reads on Strategy, Harvard Business Press; 2011 Feburary. HBR's 10 Must Reads on Strategy 2, Harvard Business Press; 2021 Feburary.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Describes the concepts and theories of strategic management. |
| LO02 | Explains strategic approach in business management. |
| LO03 | Explains mission and vision of the company. |
| LO04 | Applies external and internal environment analysis affecting business strategy. |
| LO05 | Explains how to develop sustainable competitive advantages |
| LO06 | Explains strategic implementation in the perspective of structure, leadership and culture. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defining the basic functions of the business and explaining their relations with each other. | 5 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Defining the basic theories and models of business management, numerical and statistical methods. | 4 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Applying the models used in business management. | 4 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Evaluating the results of the models applied in business management in terms of different sectors. | 4 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | To be able to define business problems arising from internal and external environmental conditions and changes. | 5 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | To be able to solve basic business problems with analytical thinking ability. | 5 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | To be able to reach the most appropriate result by using numerical and statistical analysis programs in the solution of business problems. | 5 |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Bireysel ve/veya ekip içinde sorumluluk alarak, takım üyesi olarak etkin çalışma. | |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | Self-development by following current developments with the awareness of the continuity of learning in business life. | |
| PLO10 | Yetkinlikler - Öğrenme Yetkinliği | Synthesizing the information obtained by using different sources within the framework of academic rules. | |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | To be able to associate the knowledge gained in the field of business with the knowledge in different fields. | 5 |
| PLO12 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Effectively presenting the information and comments obtained by using different sources within the framework of academic rules, verbally and in writing. | |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Using terms and concepts in business terminology effectively in written and oral presentations. | 5 |
| PLO14 | Yetkinlikler - Alana Özgü Yetkinlik | To act in accordance with ethical and legal issues encountered in the field of business administration and in different professional fields. | |
| PLO15 | Yetkinlikler - Alana Özgü Yetkinlik | Identifying problems with a critical perspective and suggesting solutions. | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction: Strategic Management | Chapter 1: Strategic Management (p.2-18) | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 2 | Business Mission | Chapter 2: Business Mission (p.20-43) | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 3 | External Analysis | Chapter 4: External Environment (p.80-113) | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 4 | Business Analysis | Chapter 6: Internal Analysis (p.115-136) | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 5 | Long Term Goals and Strategies | Chapter 7: Long Term Objectives and Strategies (p.178-213) | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 6 | Strategy: Business Strategy | Chapter 8: Business Strategy (p.214-239) | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 7 | Strategy: Strategies of Companies That Operate in More Than On Industry | Chapter 9: Strategies of Companies That Operate in More Than On Industry (p.240-261) | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 8 | Mid-Term Exam | Exam Preperation | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Strategy Implementation | Chapter 10: Implementation (p.265-293) | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 10 | Organization Structure | Chapter 11: Organization Structure (p.294-324) | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 11 | Leadership and Culture | Chapter 12: Leadership and Culture (p.225-352) | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 12 | Strategic Control | Chapter 13: Strategic Control (p.353-368) | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 13 | Innovation and Entrepreneurship | Chapter 14: Innovation and Entrepreneurship (p.369-394) | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 14 | How to Analyse a Case Study? | Part 4: Case Analysis in Strategic Management(p.396-404). | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 15 | Case Study Analysis | Southwest Airlines (p.482-498). | Öğretim Yöntemleri: Örnek Olay |
| 16 | Term Exams | Exam Preperation | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Final Exams | Exam Preperation | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 2 | 6 | 12 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 126 | ||
| Total Workload / 25 (h) | 5,04 | ||
| ECTS | 6 ECTS | ||