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Information
| Code | MG23706 |
| Name | Current Issues in Marketing |
| Term | 2022-2023 Academic Year |
| Term | Spring |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 5 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Yüksek Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. SERAP ÇABUK |
| Course Instructor |
1 |
Course Goal / Objective
The aim of this course is to guide students for following new concepts and issues in marketing area. The researchs and readings during this course help students for determining their thesis or seminar subject.
Course Content
New concepts and issues in marketing will be discussed in this course.
Course Precondition
There are no prerequisites for the course.
Resources
Güncel Pazarlama Yaklaşımlarından Seçmeler, İnci Varinli, Kahraman Çatı, Detay,
Notes
Current and core articles.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Learns current marketing concepts and the importance of these concepts for business organizations. |
| LO02 | Has knowledge about alternative marketing approaches. |
| LO03 | Learns current marketing problems in both global and local markets. |
| LO04 | Learns marketing strategies to solve marketing problems in both global and local markets. |
| LO05 | Can dicsuss on current marketing issues. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defining the basic functions of the business and explaining their relations with each other. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Defining the basic theories and models of business management, numerical and statistical methods. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Applying the models used in business management. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Evaluating the results of the models applied in business management in terms of different sectors. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | To be able to define business problems arising from internal and external environmental conditions and changes. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | To be able to solve basic business problems with analytical thinking ability. | 4 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | To be able to reach the most appropriate result by using numerical and statistical analysis programs in the solution of business problems. | |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Bireysel ve/veya ekip içinde sorumluluk alarak, takım üyesi olarak etkin çalışma. | 4 |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | Self-development by following current developments with the awareness of the continuity of learning in business life. | 5 |
| PLO10 | Yetkinlikler - Öğrenme Yetkinliği | Synthesizing the information obtained by using different sources within the framework of academic rules. | 5 |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | To be able to associate the knowledge gained in the field of business with the knowledge in different fields. | 4 |
| PLO12 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Effectively presenting the information and comments obtained by using different sources within the framework of academic rules, verbally and in writing. | 5 |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Using terms and concepts in business terminology effectively in written and oral presentations. | 5 |
| PLO14 | Yetkinlikler - Alana Özgü Yetkinlik | To act in accordance with ethical and legal issues encountered in the field of business administration and in different professional fields. | 3 |
| PLO15 | Yetkinlikler - Alana Özgü Yetkinlik | Identifying problems with a critical perspective and suggesting solutions. | 4 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The Evolution of Marketing | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 2 | Consumer Behavior-New Consumer | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 3 | Marketing Information and Research Systems | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 4 | New Products and Services | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 5 | Current Methods in Distribution Channel Management | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 6 | Promotion Mix | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 7 | International Marketing | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 8 | Mid-Term Exam | Preparation for exam | Öğretim Yöntemleri: Bireysel Çalışma |
| 9 | Electronic Trade | Reading related parts from required materials | |
| 10 | Globalization-Anti Globalization Discussions | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 11 | Sustainable Marketing | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 12 | Corporate Social Responsibility | Reading related parts from required materials | |
| 13 | Neuro-Marketing | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 14 | Social Media | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 15 | Presentations | Preparation for exam | Öğretim Yöntemleri: Gösteri |
| 16 | Term Exams | Preparation for exam | Öğretim Yöntemleri: Bireysel Çalışma |
| 17 | Term Exams | Preparation for exam | Öğretim Yöntemleri: Bireysel Çalışma |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 5 | 70 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 10 | 10 |
| Final Exam | 1 | 15 | 15 |
| Total Workload (Hour) | 137 | ||
| Total Workload / 25 (h) | 5,48 | ||
| ECTS | 5 ECTS | ||