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Information
| Code | MG3812 |
| Name | Modern Retailing : Theory and Practice |
| Semester | . Semester |
| Duration (T+A) | 4-0 (T-A) (17 Week) |
| ECTS | 8 ECTS |
| National Credit | 4 National Credit |
| Teaching Language | Türkçe |
| Level | Doktora Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. FATMA DEMİRCİ OREL |
Course Goal
The aim of this course is to discuss on theories, concepts, strategies and practices of retailing and the development of retailing industry.
Course Content
This course consists of the theories of modern retailing and the marketing management process in retail businesses.
Course Precondition
No prerequisite
Resources
Key papers and case studies in modern retail and international retail marketing literature.
Notes
International Retailing and Supply Chain Management, Fatma Demirci Orel, Gülsün Nakıboğlu, Detay Publications, 2016, Ankara-Turkey
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explain the theories about retailing. |
| LO02 | Explains the types of retail businesses and their characteristics by comparing them. |
| LO03 | Discusses the place of retailing and channel management in distribution channels. |
| LO04 | Classify and explain retail marketing strategies. |
| LO05 | Evaluates rational decision making, analysis and analysis results in retail management. |
| LO06 | Explain the integration of merchandise management and supply chain strategies. |
| LO07 | Determines global retail marketing strategies. |
| LO08 | Relates digital retailing and artificial intelligence applications with retailing principles. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains the classical, modern and postmodern theories of marketing science. | 4 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Defines scientific methods and tools used in marketing. | |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | Develops research models by determining the variables related to the subjects of marketing science. | |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Can interpret the results obtained by applying the research models based on the marketing theories. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Can produce solutions to the problems faced by today's marketing profession groups with appropriate methods. | 2 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Can implement the basic steps of the methods used in the field of marketing. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Can develop solutions by using the knowledge gained in the field of marketing. | 3 |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Can work effectively by taking responsibility in individual and/or team work. | 4 |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | Keeps track of the latest developments in the field as a recognition of the need for lifelong learning and constant renewal. | 4 |
| PLO10 | Yetkinlikler - Öğrenme Yetkinliği | Utilizes scientific sources in the field, collect the data, synthesizes the obtained information and presents the outcomes effectively. | 4 |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Can use information and communication technologies to access, analyze and interpret information in the field of marketing. | |
| PLO12 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Can present information, comments and suggestions related to the field of study in written and orally in accordance with the requirements of academic and business life. | 5 |
| PLO13 | Yetkinlikler - Alana Özgü Yetkinlik | Can develop and apply original research methods and tools that will contribute to the development of the field of marketing. | |
| PLO14 | Yetkinlikler - Alana Özgü Yetkinlik | Acts in accordance with the ethical and legal issues encountered in the field of marketing science and marketing profession. | 4 |
| PLO15 | Yetkinlikler - Alana Özgü Yetkinlik | Gains awareness of social, cultural and environmental issues. | 5 |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Forms the basis for the decision-making process of organizations and practitioners. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Retail Theory and Concepts | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım |
| 2 | Macro Environmental Factors | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 3 | Stratejik Perakendecilik ve Perakendecilik Yönetim Stratejisi | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Tartışma, Örnek Olay |
| 4 | Electronic Retailing | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Gösteri |
| 5 | Consumer Behaviour in Retail Businesses | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Organization and Human Resources in Retail Businesses | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım |
| 7 | Retailing and Technology | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Gösteri |
| 8 | Mid-Term Exam | Preparing for exam | Ölçme Yöntemleri: Ödev, Performans Değerlendirmesi |
| 9 | Product Management, Category Planing and Purchasing in Retail Businesses | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Gösteri, Soru-Cevap |
| 10 | Purchasing Process in Retail Businesses | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 11 | Supply Chain and Logistics Management İn Retail Businesses | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Tartışma, Örnek Olay |
| 12 | Pricing in Retail Stores | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Tartışma |
| 13 | Retail Marketing Communication | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Gösteri, Örnek Olay |
| 14 | Physcial Planing, Atmospher and Visual Presentation in Retail Businesses | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Gösteri |
| 15 | International Retail Marketing | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Tartışma, Örnek Olay |
| 16 | Term Exams | Preparing for exam | Ölçme Yöntemleri: Yazılı Sınav, Performans Değerlendirmesi |
| 17 | Term Exams | Preparing for exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 4 | 56 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 8 | 112 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 2 | 4 | 8 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 24 | 24 |
| Total Workload (Hour) | 212 | ||
| Total Workload / 25 (h) | 8,48 | ||
| ECTS | 8 ECTS | ||