TÜRKÇE
ENGLISH
Information
| Code | MG43706 |
| Name | Services Marketing |
| Semester | . Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 5 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Yüksek Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. HİLAL İNAN |
Course Goal
The purpose of this course is to understand the services and the marketing strategies for services which requires distinctive approaches.
Course Content
This course consists of the subjects of definition and scope of services, basic characteristics of services, marketing mix for services, demand and capacity management and services quality.
Course Precondition
Without prerequisite
Resources
Hizmet Pazarlaması, Prof. Dr. Hilal İNAN Hizmet Pazarlaması, Prof. Dr. Sevgi Ayşe ÖZTÜRK,
Notes
Hizmet Pazarlaması, Prof. Dr. Orhan İÇÖZ, current articles.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explain definition and basic features of services. |
| LO02 | Understands stages and importance of developing new services. |
| LO03 | Explain the pricing strategies that can be used for pricing of services. |
| LO04 | Explain the promotion strategies for services. |
| LO05 | Explain the distribution channels methods for delivery of services to consumers. |
| LO06 | Determines strategies for capacity and demand management. |
| LO07 | Makes suggestions for determining and developing dimensions of services quality. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Can define the basic marketing functions and explain their relations with each other. | 5 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Can describe the basic theories and models of marketing management, numerical and statistical methods. | 4 |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | Collects and analyzes marketing information needed by businesses according to scientific research principles. | 5 |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Can evaluate the results of the models applied in marketing management in terms of different sectors. | 4 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Can define marketing problems arising from internal and external environmental conditions and changes. | 5 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Can solve basic marketing problems with analytical thinking skills. | 5 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Explains all the basic functions of marketing conceptually. | 5 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Can reach the most appropriate result by using numerical and statistical analysis programs in the solution of marketing problems. | 3 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Reports the results of the marketing researches to be used in managerial decision making processes. | 5 |
| PLO10 | Beceriler - Bilişsel, Uygulamalı | Follows and comments on developments in the field of marketing. | 5 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Works effectively as a team member and takes the necessary responsibility within the team. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Explains the basic marketing concepts and the relationship between basic economic concepts and business management concepts. | 5 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Can synthesize the information obtained by different sources within the framework of academic rules. | 5 |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Can relate the knowledge gained in the field of marketing with the knowledge in different fields. | 5 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Effectively presents the information and comment obtained by different sources within the framework of academic rules, verbally and in writing. | 4 |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Can use the terms and concepts in marketing terminology effectively in written and oral presentations. | 5 |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Can make decisions to meet customer needs in a competitive environment. | 4 |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Gains awareness of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Definition of Services Concept | Reading related parts form required materials. | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 2 | Distinctive Features of Services | Reading related parts form required materials. | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 3 | Distinctive Features of Services | Reading related parts form required materials. | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 4 | Classification of Services | Reading related parts form required materials. | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 5 | Understanding the Services Products | Reading related parts form required materials. | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 6 | Pricing of Services | Reading related parts form required materials. | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 7 | Promoting of Services | Reading related parts form required materials. | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 8 | Mid-Term Exam | Studying for exam | Öğretim Yöntemleri: Bireysel Çalışma |
| 9 | Delivery of Services | Reading related parts form required materials. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 10 | Examining the Expanded Marketing Mix Elements | Reading related parts form required materials. | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 11 | Expanded Marketing Mix Elements | Reading related parts form required materials. | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 12 | Demand and Capacity Management | Reading related parts form required materials. | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 13 | Demand and Capacity Management | Reading related parts form required materials. | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 14 | Services Quality | Reading related parts form required materials. | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 15 | Services Quality | Reading related parts form required materials. | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 16 | Term Exams | Studying for exam | Öğretim Yöntemleri: Bireysel Çalışma |
| 17 | Term Exams | Studying for exam | Öğretim Yöntemleri: Bireysel Çalışma |