EMG43701 Marketing Management

6 ECTS - 3-0 Duration (T+A)- . Semester- 3 National Credit

Information

Code EMG43701
Name Marketing Management
Semester . Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 6 ECTS
National Credit 3 National Credit
Teaching Language Türkçe
Level Yüksek Lisans Dersi
Type Normal
Mode of study Uzaktan Öğretim
Catalog Information Coordinator Prof. Dr. HİLAL İNAN


Course Goal

The aim of this course is to make students capable of appyling marketing management methods to business world, to develop knowledge and capabilities of students on marketing and to guide them for marketing decisions through evaluating marketing opportunities and problems.

Course Content

This course consists of the subjects of definition and scope of marketing, consumer behavior, product, price, place and promotion.

Course Precondition

Without prerequisite

Resources

Pazarlama İlkeleri, Prof. Dr. İsmet MUCUK, Pazarlamaya Çağdaş Yaklaşım, Prof. Dr. Serap ÇABUK, Prof. Dr. Mehmet İ. YAĞCI

Notes

Current articles


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Defines the strategic role of marketing in an organization.
LO02 Uses modern marketing techniques and concepts.
LO03 Implements required evaluations for strategic marketing plan.
LO04 Writes report at professional level and present effectively.
LO05 Follows global marketing literature.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Describes the basic functions of marketing and explains their relations with each other. 5
PLO02 Bilgi - Kuramsal, Olgusal Defines the basic theories and models of marketing management, numerical and statistical methods. 5
PLO03 Beceriler - Bilişsel, Uygulamalı Gathers and analyzes marketing information needed by businesses according to scientific research principles. 4
PLO04 Beceriler - Bilişsel, Uygulamalı Can evaluate the results of the models applied in marketing management in terms of different sectors. 4
PLO05 Beceriler - Bilişsel, Uygulamalı Defines marketing problems arising from internal and external environmental conditions and changes. 5
PLO06 Beceriler - Bilişsel, Uygulamalı Can solve basic marketing problems with analytical thinking skills. 4
PLO07 Beceriler - Bilişsel, Uygulamalı Explains all the basic functions of marketing conceptually. 5
PLO08 Beceriler - Bilişsel, Uygulamalı Can reach the most appropriate result by using numerical and statistical analysis programs in the solution of marketing problems. 3
PLO09 Beceriler - Bilişsel, Uygulamalı Reports the results of marketing researches to be used in managerial decision making processes.
PLO10 Beceriler - Bilişsel, Uygulamalı Follows and comments on developments in the field of marketing. 5
PLO11 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Works effectively as a team member and takes the necessary responsibility within the team. 3
PLO12 Yetkinlikler - Öğrenme Yetkinliği Explains the basic marketing concepts and the relationship between basic economic concepts and business management concepts. 5
PLO13 Yetkinlikler - Öğrenme Yetkinliği Can synthesize the information obtained by using different sources within the framework of academic rules. 3
PLO14 Yetkinlikler - Öğrenme Yetkinliği Can relate the knowledge gained in the field of marketing with the knowledge in different fields.
PLO15 Yetkinlikler - İletişim ve Sosyal Yetkinlik Can effectively present the information and comments obtained by using different sources within the framework of academic rules, verbally and in writing.
PLO16 Yetkinlikler - İletişim ve Sosyal Yetkinlik Effectively uses terms and concepts in marketing terminology in written and oral presentations. 4
PLO17 Yetkinlikler - Alana Özgü Yetkinlik Can make decisions to meet customer needs in a competitive environment. 5
PLO18 Yetkinlikler - Alana Özgü Yetkinlik Gains awareness of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values. 3


Week Plan

Week Topic Preparation Methods
1 The Definition and Evolution of Marketing Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Soru-Cevap
2 Strategic Planning and Marketing Process Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma, Soru-Cevap
3 Marketing Environment Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
4 Consumer Behavior Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma, Rol Oynama
5 Industrial Markets and Buying Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
6 Market Targeting and Segmentation Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma, Soru-Cevap
7 Product, Services Marketing And Non-profit Organizations Marketing Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
8 Mid-Term Exam Studying for exam Ölçme Yöntemleri:
Ödev
9 Marketing Channels and Distribution Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
10 Promotion Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
11 Advertising and Public Relations Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
12 Sales Promotions and Personal Selling Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
13 Pricing Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
14 Global Marketing Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
15 Online Marketing Reading related parts from required materials Öğretim Yöntemleri:
Anlatım
16 Term Exams Studying for exam Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Studying for exam Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 5 70
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 15 15
Final Exam 1 30 30
Total Workload (Hour) 157
Total Workload / 25 (h) 6,28
ECTS 6 ECTS