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Information
| Code | MTY552 |
| Name | Strategic Marketing Management |
| Semester | . Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Yüksek Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi MEVHİBE OYA ÇETİK |
Course Goal
It is aimed to teach the basic principles of marketing management and to give the required knowledge to apply it.
Course Content
The basic elements of marketing, constitution of marketing mix and marketing mix used as a part of strategic management understanding in organisations will be studied.
Course Precondition
None
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Knows and applies the basic principles of marketing management. |
| LO02 | Explores new applications in this topic. |
| LO03 | Manages to distinguish different applications on a sectoral basis. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Understands, evaluates, interprets and applies knowledge in depth in the field of engineering and technology management, doing scientific research. | 3 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Has comprehensive knowledge about current methods and techniques of engineering and technology management and its limitations. | 3 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Has the ability of describing and applying knowledge despite limited or missing data; integrates knowledge from different disciplines into the present knowledge. | 3 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Designs engineering problems, develops techniques to solve them, using innovative ways. | 3 |
| PLO05 | Bilgi - Kuramsal, Olgusal | Has the ability of designing and applying research based on analytical, modelling and experimental approaches and has the ability to solve problems encountered while conducting such research. | 3 |
| PLO06 | Bilgi - Kuramsal, Olgusal | Works in multi-disciplinary teams, takes a leading role and responsibility and develops approaches for complicated solutions. | 4 |
| PLO07 | Bilgi - Kuramsal, Olgusal | Describes, gathers and uses necessary information and data. | 4 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Keeps up with the latest developments in the field, examines and learns them when necessary. | 4 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Has the ability of developing new and/or original ideas or techniques, comes up with innovative solutions for designing systems, components or processes. | 3 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Presents research findings systematically and clearly in oral or written forms in national or international meetings. | 4 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Understands social and environmental implications of engineering practice. | 4 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Considers social, scientific and ethical values in all professional activities and while collecting and analysing data and discussing the findings. | 3 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The concept of marketing management | Reading of related references | Öğretim Yöntemleri: Anlatım |
| 2 | The basic principles of marketing management | Reading of related references | Öğretim Yöntemleri: Anlatım |
| 3 | The basic principles of marketing management | Research | Öğretim Yöntemleri: Anlatım |
| 4 | The basic principles of marketing management | Research | Öğretim Yöntemleri: Anlatım |
| 5 | The basic principles of marketing management | Research | Öğretim Yöntemleri: Anlatım |
| 6 | The basic principles of marketing management | Research | Öğretim Yöntemleri: Anlatım |
| 7 | New developments and implementations in marketing management | Research | Öğretim Yöntemleri: Anlatım |
| 8 | Mid-Term Exam | Exam preparation | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | New developments and implementations in marketing management | Research | Öğretim Yöntemleri: Anlatım |
| 10 | New developments and implementations in marketing management | Research | Öğretim Yöntemleri: Anlatım |
| 11 | New developments and implementations in marketing management | Research | Öğretim Yöntemleri: Anlatım |
| 12 | New developments and implementations in marketing management | Research | Öğretim Yöntemleri: Anlatım |
| 13 | New developments and implementations in marketing management | Research | Öğretim Yöntemleri: Örnek Olay |
| 14 | New developments and implementations in marketing management | Research | Öğretim Yöntemleri: Örnek Olay |
| 15 | New developments and implementations in marketing management. | Research | Öğretim Yöntemleri: Örnek Olay |
| 16 | Term Exams | Exam preparation | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Exam preparation. | Ölçme Yöntemleri: Yazılı Sınav |