TÜRKÇE
ENGLISH
Information
| Code | TS160 |
| Name | Public Relations in Health Services |
| Term | 2023-2024 Academic Year |
| Semester | 2. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 2 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. AZİZE BATUN |
| Course Instructor |
Öğr. Gör. AZİZE BATUN
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Health care institutions and health services in the context of public relations concepts and importance, for practical purposes, public relations, under the title of the image, social responsibility, crisis management and about branding have knowledge is to ensure that.
Course Content
Health care institutions and health care concept and its importance in the context of public relations, for practical purposes, under the image of public relations, social responsibility, crisis management and branding
Course Precondition
None
Resources
Sağlık Hizmetlerinde Halkla İlişkiler, tengilioğlu D., Tekin P. Ş., Ankara Üniversitesi Uzaktan Eğitim yayınları, Yayın No 62, 2010.
Notes
Sağlık Hizmetlerinde Halkla İlişkiler, tengilioğlu D., Tekin P. Ş., Ankara Üniversitesi Uzaktan Eğitim yayınları, Yayın No 62, 2010.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | To know the organization of public relations in health institutions. |
| LO02 | He/she will be able to know basic concept of public relationship. |
| LO03 | Public relations in health care organizations knows the stages of developing the program. |
| LO04 | Public relations in health care organizations knows the stages of developing the program-2 |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Contemporary usage of medical document describes basic information about | |
| PLO02 | Bilgi - Kuramsal, Olgusal | The collection and analysis of Medical documents defines information about the | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Anatomical, physiological structure, People, medical terminology, disease and explains the standard terminology of surgery | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Surgeries on patients ´ files and lists the international classification of diseases and coding | 3 |
| PLO05 | Bilgi - Kuramsal, Olgusal | Data processing using patient files archiving and indexing operations bases.The surgery on patients ´ files and lists the international classification of diseases and coding | |
| PLO06 | Bilgi - Kuramsal, Olgusal | In-house and external communications-related correspondence shows the ability to use techniques. | |
| PLO07 | Bilgi - Kuramsal, Olgusal | The basic rules in the preparation of the patient describes the report. " | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Maintains patient's health records. | |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Basic medical secretarial knowledge and skills to have Office management operations executes | |
| PLO10 | Beceriler - Bilişsel, Uygulamalı | Automation of Patient files and medical documents using computing technology in the evaluation makes the computer correspondence | |
| PLO11 | Beceriler - Bilişsel, Uygulamalı | Data processing using patient files archives and indexes. | |
| PLO12 | Bilgi - Kuramsal, Olgusal | Statistical data in accordance with the rules. | |
| PLO13 | Beceriler - Bilişsel, Uygulamalı | The best quality service in health care system to receive reports of individuals, social security related operations executes independently | |
| PLO14 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Within the framework of the Organization of the Office of professional responsibility, and solve problems | |
| PLO15 | Yetkinlikler - Öğrenme Yetkinliği | After graduation learned information analyzes a critical way with the information | |
| PLO16 | Yetkinlikler - Öğrenme Yetkinliği | Professional and ethical responsibility data about the Patient conscious evaluates as | 3 |
| PLO17 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Colleagues, patients and health professionals communicate with Active. | 3 |
| PLO18 | Yetkinlikler - Öğrenme Yetkinliği | At least one foreign language field through information and communicates with colleagues | |
| PLO19 | Bilgi - Kuramsal, Olgusal | Computer-held records to be stored securely backs up these records, you need to provide. | |
| PLO20 | Yetkinlikler - Öğrenme Yetkinliği | Professional, followed by technological developments and uses. | 2 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to PR | Activity (Web Search, Library Work, Trip, Observation, Interview etc.) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 2 | Needs of Public Relations in HCS | Activity (Web Search, Library Work, Trip, Observation, Interview etc.) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 3 | Public Relations Objectives and Principles in HCS. | Activity (Web Search, Library Work, Trip, Observation, Interview etc.) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 4 | Public Relations Organization in HSC. | Activity (Web Search, Library Work, Trip, Observation, Interview etc.) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | Development of Public Relations Program in HSC. | Activity (Web Search, Library Work, Trip, Observation, Interview etc.) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Public Relations Activities in HSC. | Activity (Web Search, Library Work, Trip, Observation, Interview etc.) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | Public Relations Practice Areas | Activity (Web Search, Library Work, Trip, Observation, Interview etc.) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 8 | Mid-Term Exam | Ölçme Yöntemleri: Yazılı Sınav |
|
| 9 | Tools and Methods in PR. | Activity (Web Search, Library Work, Trip, Observation, Interview etc.) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 10 | Crisis and Crisis Management in Public Relations. | Activity (Web Search, Library Work, Trip, Observation, Interview etc.) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 11 | Branding and Public Relations | Activity (Web Search, Library Work, Trip, Observation, Interview etc.) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 12 | Corporate Social Responsibility and Public Relations | Activity (Web Search, Library Work, Trip, Observation, Interview etc.) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 13 | Communication | Activity (Web Search, Library Work, Trip, Observation, Interview etc.) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 14 | Major Problems in PR. | Activity (Web Search, Library Work, Trip, Observation, Interview etc.) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 15 | Review | Activity (Web Search, Library Work, Trip, Observation, Interview etc.) | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 16 | Term Exams | Ölçme Yöntemleri: Yazılı Sınav |
|
| 17 | Term Exams | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 1 | 14 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 14 | 1 | 14 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 1 | 1 |
| Final Exam | 1 | 1 | 1 |
| Total Workload (Hour) | 58 | ||
| Total Workload / 25 (h) | 2,32 | ||
| ECTS | 2 ECTS | ||