AB410 Communication and Public Relations in Sports

3 ECTS - 2-0 Duration (T+A)- 8. Semester- 2 National Credit

Information

Code AB410
Name Communication and Public Relations in Sports
Term 2023-2024 Academic Year
Semester 8. Semester
Duration (T+A) 2-0 (T-A) (17 Week)
ECTS 3 ECTS
National Credit 2 National Credit
Teaching Language Türkçe
Level Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Öğr. Gör.Dr. ENGİN ÇELEBİ
Course Instructor Doç. Dr. İREM KAVASOĞLU (A Group) (Ins. in Charge)


Course Goal / Objective

The course aims to transfer the theorical information to the practice with focusing on the public relations campaign and its steps, the technics and examples which are used in public relations, the tools and activities that are used in public relations. With using the examples of public events, students will be able to prepare a sports public relations campaign and become qualified in this field.

Course Content

The main terms and definitions in Public Relations, the campaign process and its steps in public relations, the examples of public relations campaigns, public relations implementations in written/visual and verbal communications, media strategies and relations, press conference/press release/press invitations, will be discussed, and a sports public relations projects will be prepared by the students.

Course Precondition

There are no prerequisites for the course.

Resources

Çelebi, E., How Should Public Relations Practices Be?, Nobel, Ankara, 2019.

Notes

Çelebi, E. "Effect of Relationship Management on Sports Consumers: A Research on Private Sports Centers", Recent Advances in Social Sciences, Cambridge Scholars Publishing


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Organizes and/or actively participates in the social, artistic and cultural activities, reports events.
LO02 Has an active role in individual and group activities and successfully finishes the tasks in group work in sports areas.
LO03 To acquire creativeness, to use initiatives and to be able to act independently
LO04 In additon to occupational skills, develops himself on scientific, cultural and artistic areas according to his own abilities and needs.
LO05 Has the skills of active listening, empathy, self-expression, and use of communication technology for effective interpersonal communication.
LO06 Acts appropriately with professional ethical standards
LO07 Understands the knowledge, skills and values related to sport organizations management at the highest level.
LO08 Analysis the internal and external environment of sport organizations, solves its problems and makes decisions in accordance with the changing conditions.
LO09 Practises the management functions and organization principle to sport organization
LO10 Understands how managerial decision-making process is affected by the organizational culture and ethical values of sport organization.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Explain the basic concepts and principles of coaching.
PLO02 Bilgi - Kuramsal, Olgusal Evaluates the developments in the field of coaching in a multifaceted way using scientific methods and techniques.
PLO03 Bilgi - Kuramsal, Olgusal Combines knowledge obtained from the field of coaching and knowledge of other scientific fields. 3
PLO04 Bilgi - Kuramsal, Olgusal Defines the problems in the field of coaching, applies analytical and modeling methods for the solutions.
PLO05 Bilgi - Kuramsal, Olgusal Explain the method of producing scientific knowledge in the field of coaching.
PLO06 Bilgi - Kuramsal, Olgusal Reaches information in the field of coaching, classifies it, and uses it for the purpose.
PLO07 Bilgi - Kuramsal, Olgusal Uses advanced hypothetic and practical knowledge obtaining in the field of coaching. 2
PLO08 Bilgi - Kuramsal, Olgusal Designs the program in the field of coaching
PLO09 Bilgi - Kuramsal, Olgusal Inform expert or non-expert groups about coaching issues in written and oral form. 4
PLO10 Bilgi - Kuramsal, Olgusal Uses information technologies in the field of sports for its purpose.
PLO11 Bilgi - Kuramsal, Olgusal Takes responsibilities individually or as a group to solve problems encountered in the field of sports. 4
PLO12 Bilgi - Kuramsal, Olgusal Plans and manages the activities for the development of staff working under its own responsibility in the sectors related to coaching. 5
PLO13 Beceriler - Bilişsel, Uygulamalı By gaining the ability to learn the information in the field of coaching with her/his own effort, she/he evaluates the information with a critical approach, classifies and uses the information she/he has learned. 2
PLO14 Beceriler - Bilişsel, Uygulamalı Knows that the learning process is lifelong and behaves accordingly. 3
PLO15 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Establishes ethical relationships with both colleagues and non-field people and uses information and communication technologies. Alongside professional development, she/he constantly develops herself/himself by identifying learning requirements in scientific, social, cultural, and artistic fields in accordance with her/his interests and abilities. 5
PLO16 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Know the foreign language at the level to follow the developments in the field of coaching.
PLO17 Yetkinlikler - Öğrenme Yetkinliği Knows the importance of individual development, applies the necessity. 4
PLO18 Yetkinlikler - Öğrenme Yetkinliği Follows and learns the developments in the field of coaching and evaluates them from the point of view of social ethics.


Week Plan

Week Topic Preparation Methods
1 An overview of Public relations practices in Sports Literature review, study of lecture notes Öğretim Yöntemleri:
Örnek Olay, Beyin Fırtınası, Proje Temelli Öğrenme
2 Effects of Public relations practices on daily life Literature review, study of lecture notes Öğretim Yöntemleri:
Tartışma, Soru-Cevap, Grup Çalışması
3 Sports and Modernism Literature review, study of lecture notes Öğretim Yöntemleri:
Örnek Olay, Proje Temelli Öğrenme , Problem Çözme
4 Sports and directing the public Literature review, study of lecture notes Öğretim Yöntemleri:
Tartışma, Örnek Olay, Bireysel Çalışma
5 Sports and community culture Literature review, study of lecture notes Öğretim Yöntemleri:
Alıştırma ve Uygulama, Soru-Cevap, Örnek Olay
6 Sports and image management Literature review, study of lecture notes Öğretim Yöntemleri:
Proje Temelli Öğrenme , Örnek Olay, Anlatım
7 Sports and popular culture Literature review, study of lecture notes Öğretim Yöntemleri:
Örnek Olay, Beyin Fırtınası, Tartışma
8 Mid-Term Exam Making project, giving a presentation Ölçme Yöntemleri:
Yazılı Sınav, Proje / Tasarım
9 Sports and culture industry Literature review, study of lecture notes Öğretim Yöntemleri:
Soru-Cevap, Örnek Olay, Bireysel Çalışma
10 Examining Public relations plans and practices in sports Literature review, study of lecture notes Öğretim Yöntemleri:
Örnek Olay, Beyin Fırtınası, Problem Çözme
11 Stages of public relations Literature review, study of lecture notes Öğretim Yöntemleri:
Proje Temelli Öğrenme , Örnek Olay, Tartışma
12 Sports and Reputation management Literature review, study of lecture notes Öğretim Yöntemleri:
Soru-Cevap, Örnek Olay, Bireysel Çalışma
13 E-Public relations practices Literature review, study of lecture notes Öğretim Yöntemleri:
Problem Çözme, Örnek Olay, Beyin Fırtınası
14 Corporate Communication Practices Literature review, study of lecture notes Öğretim Yöntemleri:
Soru-Cevap, Örnek Olay, Beyin Fırtınası
15 Project presentation Literature review, study of lecture notes Öğretim Yöntemleri:
Örnek Olay, Bireysel Çalışma, Tartışma
16 Term Exams Making project, giving a presentation Ölçme Yöntemleri:
Yazılı Sınav, Ödev, Proje / Tasarım
17 Term Exams Making project, giving a presentation Ölçme Yöntemleri:
Ödev, Yazılı Sınav, Proje / Tasarım


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 2 28
Out of Class Study (Preliminary Work, Practice) 14 2 28
Assesment Related Works
Homeworks, Projects, Others 14 1 14
Mid-term Exams (Written, Oral, etc.) 1 2 2
Final Exam 1 3 3
Total Workload (Hour) 75
Total Workload / 25 (h) 3,00
ECTS 3 ECTS

Update Time: 16.01.2024 11:48