TÜRKÇE
ENGLISH
Information
| Code | BVS126 |
| Name | Banking and Insurance Marketing |
| Term | 2023-2024 Academic Year |
| Semester | 2. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. BİRSEN DAĞLI |
| Course Instructor |
Öğr. Gör. BİRSEN DAĞLI
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The basic concepts of marketing, service marketing properties and in our competitive environment for the development of the banking and insurance sector ; the importance of marketing will be told
Course Content
Concept and types of banking services Banking service quality and control The distribution of the Bank's electronic banking services The definition and scope of the insurance sector Insurance services, market segmentation
Course Precondition
none
Resources
Marketing in Banking and Insurance Beta Publishing House, Dr:Lecturer Aziz Öztürk, Ömer Faruk Güven
Notes
Marketing (Concepts-Decisions), Beta Publishing,İlhan Cemalcılar,2019
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explains the basic concepts of marketing. |
| LO02 | Understands the importance of marketing in businesses today. |
| LO03 | Explain the differences related to the service sector. |
| LO04 | Understand the importance of marketing services |
| LO05 | Know the characteristics of marketing in insurance services. |
| LO06 | Lists the marketing differences according to the businesses. |
| LO07 | Knows the financial markets and the working process of the banking system. |
| LO08 | Explains the marketing mix elements and environmental conditions of marketing. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Students have current theoretical knowledge in basic level related to Banking and Insurance. | 3 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Students have current practical knowledge at basic level related to Banking and Insurance. | 3 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Students are able to use the basic level theoretical and practical knowledge in the field of Banking and Insurance in a field of advanced education or at the same level. | 5 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Defines the basic knowledge and skills related to the banking and insurance profession. | 5 |
| PLO05 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Works independently and defines responsibilities on basic level issues related to the banking and insurance profession. | 4 |
| PLO06 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Demonstrates responsibility as a team member to solve complex and unforeseen problems encountered in applications related to the banking and insurance profession. | 4 |
| PLO07 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Organizes activities for the development of employees under her responsibility within the framework of a project. | 3 |
| PLO08 | Yetkinlikler - Öğrenme Yetkinliği | Sorts their own knowledge and skill level critically, identifies their learning needs. | |
| PLO09 | Yetkinlikler - Alana Özgü Yetkinlik | Raises professional development to a higher level. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Students have the awareness of lifelong learning. | |
| PLO11 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Expresses his/her thoughts through written and verbal communication at the level of basic knowledge and skills on banking and insurance profession. | 4 |
| PLO12 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Know a foreign language at basic level, follow the information related to the profession and communicate with colleagues in a foreign language. | |
| PLO13 | Beceriler - Bilişsel, Uygulamalı | Understands computer operating systems, office applications, information and communication technologies. | |
| PLO14 | Yetkinlikler - Alana Özgü Yetkinlik | It has social, scientific, cultural and ethical values in the stages of collecting, implementing and announcing the data related to the field. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | The history of our republic, basic values, the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety has sufficient consciousness. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The concept of marketing and marketing concepts of banking | No the prerequisite of lesson. | Öğretim Yöntemleri: Anlatım, Tartışma |
| 2 | Concept and types of banking services | Must read the subject to be covered from the course material | Öğretim Yöntemleri: Anlatım, Tartışma |
| 3 | Banking service strategy | Must read the subject to be covered from the course material | Öğretim Yöntemleri: Anlatım, Tartışma |
| 4 | Banking service quality and control | Must read the subject to be covered from the course material | Öğretim Yöntemleri: Anlatım, Tartışma |
| 5 | Pricing of bank services | Must read the subject to be covered from the course material | Öğretim Yöntemleri: Anlatım, Tartışma |
| 6 | The distribution of the Bank's services | Must read the subject to be covered from the course material | Öğretim Yöntemleri: Anlatım, Tartışma |
| 7 | Electronic banking in the delivery of banking services | Must read the subject to be covered from the course material | Öğretim Yöntemleri: Anlatım, Tartışma |
| 8 | Mid-Term Exam | study from the textbook | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Definition and scope of the insurance industry | Must read the subject to be covered from the course material | Öğretim Yöntemleri: Anlatım, Tartışma |
| 10 | Insurance marketing and features | Must read the subject to be covered from the course material | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 11 | Insurance service industries | Must read the subject to be covered from the course material | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 12 | Insurance services, market segmentation | Must read the subject to be covered from the course material | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 13 | Internet insurance | Must read the subject to be covered from the course material | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 14 | Electronic commerce in the insurance sector | Must read the subject to be covered from the course material | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 15 | Internet use in service marketing | Must read the subject to be covered from the course material | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 16 | Term Exams | study from the textbook | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | study from the textbook | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||