SAFS0010 Sustainable Marketing

6 ECTS - 2-0 Duration (T+A)- . Semester- 2 National Credit

Information

Code SAFS0010
Name Sustainable Marketing
Term 2023-2024 Academic Year
Semester . Semester
Duration (T+A) 2-0 (T-A) (17 Week)
ECTS 6 ECTS
National Credit 2 National Credit
Teaching Language İngilizce
Level Doktora Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator


Course Goal / Objective

It enables students to acquire the necessary knowledge and skills to create a marketing strategy for sustainable agriculture and food products

Course Content

Basic concepts of sustainability (environmental, social and economic issues), basic marketing concepts, definition and importance of sustainable marketing, components of marketing strategy (segmentation, positioning and competitive advantage) and components of sustainable marketing mix (product, price, place, promotion), examples of sustainable marketing practices.

Course Precondition

None

Resources

Kotler, P., Wong, V., Saunders, J., Armstrong, G., 2005. Principles Of Marketing. Pearson Education Limited. England.

Notes

Lecture Notes and presantations


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Learn the basic concepts of sustainable marketing and market structure
LO02 Gain comprehensive knowledge of the components of marketing strategy (segmentation, positioning and competitive advantage)
LO03 Gain comprehensive knowledge of the components of the sustainable marketing mix (product, price, location, promotion)
LO04 knows examples of sustainable marketing mix in the world, Turkey and local market
LO05 knows sustainability, dimensions of sustainability and food security


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Have theoretical and applied knowledge about the basic principles of Sustainable Agricultural Science (Agroecology) and Food Security. 3
PLO02 Yetkinlikler - Öğrenme Yetkinliği Learns national and international certificated agricultural systems and chemical residue-free production.
PLO03 Bilgi - Kuramsal, Olgusal Gains knowledge of laws and regulations on sustainable agriculture and food security and improve new approaches.
PLO04 Beceriler - Bilişsel, Uygulamalı Plans and apply the appropriate crop rotation systems for water and mineral cycle within the ecosystem dynamics.
PLO05 Beceriler - Bilişsel, Uygulamalı It develops healthy plant production materials (seeds, seedlings) and animal products beneficial for human nutrition.
PLO06 Bilgi - Kuramsal, Olgusal Gain knowledge on environmentally friendly strategies for the protection, development and sustainable use of soil and water resources. 2
PLO07 Beceriler - Bilişsel, Uygulamalı It develops fertilization programs which ecologically oriented soil and healthy nutrition of the crop for sustainable soil management.
PLO08 Beceriler - Bilişsel, Uygulamalı Gains knowledge about the disease factors, harmful weeds, insects, nematodes and mites that cause yield loss in culture plant cultivation.
PLO09 Yetkinlikler - Alana Özgü Yetkinlik It ensures that plant and animal production is carried out with a holistic approach in sustainable agricultural systems. 5
PLO10 Beceriler - Bilişsel, Uygulamalı Learn to create timely and correct mechanization programs. 5
PLO11 Yetkinlikler - Alana Özgü Yetkinlik On the basis of economic sustainability in agricultural production, it develops approaches that will ensure product acquisition and safe transportation to the consumer.
PLO12 Beceriler - Bilişsel, Uygulamalı It can develop systems that will ensure food safety and food security.
PLO13 Yetkinlikler - Alana Özgü Yetkinlik Knows the agricultural processes and economic analyzes of the produced yields to provide maximum benefit to the producer. 2
PLO14 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Develop and perform independent or team research and development projects on sustainable agriculture and food safety.


Week Plan

Week Topic Preparation Methods
1 Basic marketing concepts, definition and importance of sustainable marketing Lecture Notes and presantations Ölçme Yöntemleri:
Ödev
2 Dimensions of sustainability (environmental dimension) Lecture Notes and presantations Ölçme Yöntemleri:
Ödev
3 Dimensions of sustainability (social dimension) Lecture Notes and presantations Ölçme Yöntemleri:
Ödev
4 Dimensions of sustainability (economic dimension) Lecture Notes and presantations Ölçme Yöntemleri:
Ödev
5 components of marketing strategy (segmentation) Lecture Notes and presantations Ölçme Yöntemleri:
Ödev
6 components of the marketing strategy (positioning) Lecture Notes and presantations Ölçme Yöntemleri:
Ödev
7 Mid-term exam Lecture Notes and presantations Ölçme Yöntemleri:
Sözlü Sınav, Ödev
8 components of the marketing strategy (competitive advantage) Lecture Notes and presantations Ölçme Yöntemleri:
Ödev
9 components of the sustainable marketing mix (product) Lecture Notes and presantations Ölçme Yöntemleri:
Ödev
10 components of the sustainable marketing mix (price) Lecture Notes and presantations Ölçme Yöntemleri:
Ödev
11 components of the sustainable marketing mix (distribution) Lecture Notes and presantations Ölçme Yöntemleri:
Ödev
12 components of sustainable marketing mix (promotion) Lecture Notes and presantations Ölçme Yöntemleri:
Ödev
13 examples of sustainable marketing practices in the world Lecture Notes and presantations Ölçme Yöntemleri:
Ödev
14 examples of sustainable marketing practices in Turkey Lecture Notes and presantations Ölçme Yöntemleri:
Ödev
15 examples of sustainable marketing practices in local market Lecture Notes and presantations Ölçme Yöntemleri:
Ödev
16 presentation of students Lecture Notes and presantations Ölçme Yöntemleri:
Ödev
17 Final exam Lecture Notes and presantations Ölçme Yöntemleri:
Yazılı Sınav, Ödev


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 2 28
Out of Class Study (Preliminary Work, Practice) 14 6 84
Assesment Related Works
Homeworks, Projects, Others 2 6 12
Mid-term Exams (Written, Oral, etc.) 1 6 6
Final Exam 1 12 12
Total Workload (Hour) 142
Total Workload / 25 (h) 5,68
ECTS 6 ECTS

Update Time: 09.05.2023 08:53