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Information
| Code | MG3818 |
| Name | Sustainable Marketing |
| Term | 2023-2024 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 4-0 (T-A) (17 Week) |
| ECTS | 8 ECTS |
| National Credit | 4 National Credit |
| Teaching Language | Türkçe |
| Level | Doktora Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. MEHMET ALİ BURAK NAKIBOĞLU |
Course Goal / Objective
The main aim of this course is to explain legal regulations about sustainability, working style of businesses with sustainability mind and their effect on consumer decision process by related theory and practices.
Course Content
This course consists of the subjects of sustainability ans sustainable development, sustainable marketing and sustainable marketing environment, sustainable marketing environment, sustainable consumer behavior, sustainable marketing strategies, social marketing and corporate social responsibility.
Course Precondition
There are no prerequisites for the course
Resources
Tercih Sizin, Al Gore Yeşil Pazarlama, Mert Uydacı Yeşil Pazarlama, Aybeniz Akdeniz Ar Yeşil Pazarlama Manifestosu, John Grant Pazarlama Etik Yaklaşımlar, Sinan Nardalı, Canan Ay, Burak Kartal
Notes
Sustainable Marketing: How to Drive Profits with Purpose Michelle Carvill, Gemma Butler, Geraint Evans Bloomsbury
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines the importance of sustainability in contemporary marketing thought and marketing management. |
| LO02 | Explains the importance of social and environmental factors in marketing management practices and approaches in terms of business goals and consumer satisfaction. |
| LO03 | determines the effects of environmental destruction through the eyes of consumers |
| LO04 | Develops environmentally friendly marketing strategies |
| LO05 | conducts environmental impact analysis |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains the basic theoretical models for business field | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Lists and identifies the theories that will contribute to the development of scientific methods and tools used in business | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Has an understanding of the legal and ethical issues faced by the Business profession | 4 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Explains how to interpret the findings as a result of models used in business methods. | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Creates sufficient knowledge to find a solution to the problems met by business | 3 |
| PLO06 | Bilgi - Kuramsal, Olgusal | Contributes to business by following the basic steps of the methods used in business | |
| PLO07 | Bilgi - Kuramsal, Olgusal | Apply the application of business management methods. | |
| PLO08 | Bilgi - Kuramsal, Olgusal | Encourages taking responsibility, claiming the lead and working effectively in a team and / or individually. | 5 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Keeps track of the latest developments in the field as a recognition of the need for lifelong learning and constant renewal | 5 |
| PLO10 | Beceriler - Bilişsel, Uygulamalı | Utilizes scientific sources in the field, collect the data, synthesizes the obtained information and presents the outcomes effectively | 5 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Has a good command of Turkish, as well as at least one another foreign language in accordance with the requirements of academic and work life | 5 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Develops and implements new research methods that will contribute to the development of the business field | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Develops new guidelines for the business managers’ decision making processes by researching on sub-disciplines of the business field. | 4 |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Forms the basis for the decision-making process by researching on the science of business field | 4 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Sustainability and sustainable development | Reading related topics | Öğretim Yöntemleri: Anlatım |
| 2 | History of Marketing Thought | Reading related topics | Öğretim Yöntemleri: Anlatım, Tartışma |
| 3 | Social and Environmental Issues in Marketing Thought | Reading related topics | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 4 | Ethic Issues in Marketing | Reading related topics | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 5 | Sustainable Marketing | Reading related topics | Öğretim Yöntemleri: Anlatım, Tartışma |
| 6 | Sustainable Marketing Environment | Reading related topics | Öğretim Yöntemleri: Anlatım |
| 7 | Sustainable Consumer Behavior: Voluntary Simplicity | Reading related topics | Öğretim Yöntemleri: Anlatım, Tartışma |
| 8 | Mid-Term Exam | Studying | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Sustainable Marketing Strategy and Mix | Reading related topics | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 10 | Sustainable Products, Production and Pricing I | Reading related topics | Öğretim Yöntemleri: Anlatım, Tartışma |
| 11 | Sustainable Products, Production and Pricing | Reading related topics | Öğretim Yöntemleri: Anlatım, Tartışma |
| 12 | Sustainable Promotion | Reading related topics | Öğretim Yöntemleri: Anlatım, Tartışma, Örnek Olay |
| 13 | Sustainable Distribution, Logictics and Supply Chain Management | Reading related topics | Öğretim Yöntemleri: Anlatım, Tartışma |
| 14 | Social Marketing | Reading related topics | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 15 | Corporate Social Responsibility | Reading related topics | Öğretim Yöntemleri: Anlatım, Tartışma |
| 16 | Term Exams | Studying | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Studying | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 4 | 56 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 8 | 112 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 2 | 4 | 8 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 24 | 24 |
| Total Workload (Hour) | 212 | ||
| Total Workload / 25 (h) | 8,48 | ||
| ECTS | 8 ECTS | ||