ZMS475 Public Relations Plans And Applications

3 ECTS - 2-0 Duration (T+A)- 7. Semester- 2 National Credit

Information

Code ZMS475
Name Public Relations Plans And Applications
Term 2024-2025 Academic Year
Semester 7. Semester
Duration (T+A) 2-0 (T-A) (17 Week)
ECTS 3 ECTS
National Credit 2 National Credit
Teaching Language Türkçe
Level Belirsiz
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Öğr. Gör.Dr. ENGİN ÇELEBİ
Course Instructor Öğr. Gör.Dr. VİLDA YARDIM TEKKOLLU (A Group) (Ins. in Charge)


Course Goal / Objective

In this lesson, students will be learn basic information about the public relations practices.

Course Content

It develops basic skills for public relations practices and develops methods to apply these skills.

Course Precondition

No prerequisites

Resources

Çelebi, E. "How Should Public Relations Practices Be?", Nobel, Ankara, 2019

Notes

Çelebi, E. (2020) "Measuring The Effectiveness Of Organization-Public Relations: A Research On NGO’s Volunteers, Selcuk Journal 13 (1), s. 180-196, 2020


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Students will learn the basic concepts and models of Public relations practices.
LO02 Creative thinking and development methods and strategies can be used in Public relations practices.
LO03 Is committed to adhering to ethical principles in Public relations practices.
LO04 It acquires basic field-specific application skills and uses methods that can apply these skills.
LO05 He /she has information about the legislation related to the field of Public relations practices..
LO06 They follow local, national and international practices and interpret them critically.
LO07 Have knowledge of visual design applications at the level required by Public relations practices.
LO08 Can identify the distinguishing properties of local and global Public relations practices.
LO09 Creates public relations applications by using creative techniques.
LO10 Learns the social functions and historical development of Public relations practices..
LO11 Learn the social effects of Public relations practices on daily life.
LO12 They can review and analyze on social media Public relations practices..
LO13 Learn the latest trends in Public relations practices.
LO14 Develops plans and practices related to Public relations in different fields.
LO15 It integrates Public relations practices with corporate purposes.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Have sufficient theoretical knowledge in the fields of Mathematics, Basic Science and Basic Engineering and Agricultural Engineering.
PLO02 Beceriler - Bilişsel, Uygulamalı Recognizes the basic field of Field Crops and also cereals, grain legumes, industrial plants, meadow pasture forage crops and energy crops, has information on the problems and solutions in the physiology, cultivation, biotechnological studies, organic farming, breeding and new variety development of these plants.
PLO03 Yetkinlikler - Öğrenme Yetkinliği Makes field studies related to Field Crops, designs, establishes, implements and operates field planting and planting plan. Evaluates and interprets research results.
PLO04 Yetkinlikler - İletişim ve Sosyal Yetkinlik Finds the source of environmental, biological, technical, production system and economic problems that may adversely affect the achievement of the desired level of yield and quality in field crops agriculture, can develop solutions based on plants and research, and uses information technologies effectively.
PLO05 Beceriler - Bilişsel, Uygulamalı Gains experience in the field of Field Crops and Agricultural Engineering, seed production and problems of Field Crops, the development of quality seeds and product storage, and learns about the standards used in the profession. Can make discipline-specific teamwork for solving problems. 2
PLO06 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Gains experience in the identification and protection of genetic resources and reproduction methods in field crops. Ability to work effectively in disciplinary and multi-disciplinary teams; acquire the ability to work individually. 4
PLO07 Yetkinlikler - İletişim ve Sosyal Yetkinlik Have the ability to acquire new information in the field of Field Crops, research, evaluate, write reports, do consultancy and expertise, prepare and apply design and production reports, make effective presentations, and take and give clear and understandable instructions. 3
PLO08 Yetkinlikler - Öğrenme Yetkinliği Field Crops irrigation, fertilization, detection of diseases and pests, mechanization, post-harvest storage etc. has the ability to learn lifelong, access information, follow developments in science and technology, and constantly renew itself on discipline-specific issues.
PLO09 Yetkinlikler - Alana Özgü Yetkinlik She/He acts in accordance with ethical principles in the fields of Field Crops and Agricultural Engineering, has professional and ethical responsibility and awareness in engineering applications. (
PLO10 Yetkinlikler - Alana Özgü Yetkinlik Knowledge of applications in business life such as project management, risk management and change management in applications related to Agricultural Engineering; awareness of entrepreneurship, innovation; has knowledge of sustainable development. 3
PLO11 Yetkinlikler - Alana Özgü Yetkinlik Information about the effects of Agricultural Engineering practices on health, environment and safety in universal and social dimensions and the problems of the age reflected in the field of engineering; is aware of the legal consequences of engineering solutions.


Week Plan

Week Topic Preparation Methods
1 An overview of Public relations practices Literature review, study of lecture notes Öğretim Yöntemleri:
Örnek Olay
2 Effects of Public relations on daily lives Literature review, study of lecture notes Öğretim Yöntemleri:
Soru-Cevap, Tartışma, Beyin Fırtınası
3 Modernism and Public relations Literature review, study of lecture notes Öğretim Yöntemleri:
Proje Temelli Öğrenme
4 Directing society with Public Relations Literature review, study of lecture notes Öğretim Yöntemleri:
Örnek Olay, Beyin Fırtınası, Grup Çalışması
5 Public relations and society culture Literature review, study of lecture notes Öğretim Yöntemleri:
Tartışma, Soru-Cevap, Örnek Olay
6 Public relations and image Literature review, study of lecture notes Öğretim Yöntemleri:
Soru-Cevap, Tartışma, Alıştırma ve Uygulama
7 Public relations and populer culture Literature review, study of lecture notes Öğretim Yöntemleri:
Problem Çözme, Proje Temelli Öğrenme , Örnek Olay
8 Mid-Term Exam Making project, giving a presentation Ölçme Yöntemleri:
Ödev, Proje / Tasarım, Yazılı Sınav
9 Public Relations and Culture industry Literature review, study of lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Alıştırma ve Uygulama
10 Examining Of Public Relations Plans and Practices Literature review, study of lecture notes Öğretim Yöntemleri:
Bireysel Çalışma, Problem Çözme, Proje Temelli Öğrenme
11 Stages Of Public Relations Literature review, study of lecture notes Öğretim Yöntemleri:
Grup Çalışması, Beyin Fırtınası
12 Public Relations and Reputation Management Literature review, study of lecture notes Öğretim Yöntemleri:
Örnek Olay, Grup Çalışması
13 E-Public Relations Practices Literature review, study of lecture notes Öğretim Yöntemleri:
Beyin Fırtınası, Alıştırma ve Uygulama, Soru-Cevap
14 Corporate Communication Practices Literature review, study of lecture notes Öğretim Yöntemleri:
Örnek Olay, Bireysel Çalışma
15 Project Presentation Literature review, study of lecture notes Öğretim Yöntemleri:
Tartışma, Soru-Cevap, Örnek Olay
16 Term Exams Making project, giving a presentation Ölçme Yöntemleri:
Ödev, Proje / Tasarım, Yazılı Sınav
17 Term Exams Making project, giving a presentation Ölçme Yöntemleri:
Yazılı Sınav, Ödev, Proje / Tasarım


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 2 28
Out of Class Study (Preliminary Work, Practice) 14 2 28
Assesment Related Works
Homeworks, Projects, Others 14 1 14
Mid-term Exams (Written, Oral, etc.) 1 2 2
Final Exam 1 3 3
Total Workload (Hour) 75
Total Workload / 25 (h) 3,00
ECTS 3 ECTS

Update Time: 26.08.2024 04:41