TÜRKÇE
ENGLISH
Information
| Code | ZMS475 |
| Name | Public Relations Plans And Applications |
| Term | 2024-2025 Academic Year |
| Semester | 7. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör.Dr. ENGİN ÇELEBİ |
| Course Instructor |
Öğr. Gör.Dr. VİLDA YARDIM TEKKOLLU
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
In this lesson, students will be learn basic information about the public relations practices.
Course Content
It develops basic skills for public relations practices and develops methods to apply these skills.
Course Precondition
No prerequisites
Resources
Çelebi, E. "How Should Public Relations Practices Be?", Nobel, Ankara, 2019
Notes
Çelebi, E. (2020) "Measuring The Effectiveness Of Organization-Public Relations: A Research On NGO’s Volunteers, Selcuk Journal 13 (1), s. 180-196, 2020
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Students will learn the basic concepts and models of Public relations practices. |
| LO02 | Creative thinking and development methods and strategies can be used in Public relations practices. |
| LO03 | Is committed to adhering to ethical principles in Public relations practices. |
| LO04 | It acquires basic field-specific application skills and uses methods that can apply these skills. |
| LO05 | He /she has information about the legislation related to the field of Public relations practices.. |
| LO06 | They follow local, national and international practices and interpret them critically. |
| LO07 | Have knowledge of visual design applications at the level required by Public relations practices. |
| LO08 | Can identify the distinguishing properties of local and global Public relations practices. |
| LO09 | Creates public relations applications by using creative techniques. |
| LO10 | Learns the social functions and historical development of Public relations practices.. |
| LO11 | Learn the social effects of Public relations practices on daily life. |
| LO12 | They can review and analyze on social media Public relations practices.. |
| LO13 | Learn the latest trends in Public relations practices. |
| LO14 | Develops plans and practices related to Public relations in different fields. |
| LO15 | It integrates Public relations practices with corporate purposes. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Have sufficient theoretical knowledge in the fields of Mathematics, Basic Science and Basic Engineering and Agricultural Engineering. | |
| PLO02 | Beceriler - Bilişsel, Uygulamalı | Recognizes the basic field of Field Crops and also cereals, grain legumes, industrial plants, meadow pasture forage crops and energy crops, has information on the problems and solutions in the physiology, cultivation, biotechnological studies, organic farming, breeding and new variety development of these plants. | |
| PLO03 | Yetkinlikler - Öğrenme Yetkinliği | Makes field studies related to Field Crops, designs, establishes, implements and operates field planting and planting plan. Evaluates and interprets research results. | |
| PLO04 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Finds the source of environmental, biological, technical, production system and economic problems that may adversely affect the achievement of the desired level of yield and quality in field crops agriculture, can develop solutions based on plants and research, and uses information technologies effectively. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Gains experience in the field of Field Crops and Agricultural Engineering, seed production and problems of Field Crops, the development of quality seeds and product storage, and learns about the standards used in the profession. Can make discipline-specific teamwork for solving problems. | 2 |
| PLO06 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Gains experience in the identification and protection of genetic resources and reproduction methods in field crops. Ability to work effectively in disciplinary and multi-disciplinary teams; acquire the ability to work individually. | 4 |
| PLO07 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Have the ability to acquire new information in the field of Field Crops, research, evaluate, write reports, do consultancy and expertise, prepare and apply design and production reports, make effective presentations, and take and give clear and understandable instructions. | 3 |
| PLO08 | Yetkinlikler - Öğrenme Yetkinliği | Field Crops irrigation, fertilization, detection of diseases and pests, mechanization, post-harvest storage etc. has the ability to learn lifelong, access information, follow developments in science and technology, and constantly renew itself on discipline-specific issues. | |
| PLO09 | Yetkinlikler - Alana Özgü Yetkinlik | She/He acts in accordance with ethical principles in the fields of Field Crops and Agricultural Engineering, has professional and ethical responsibility and awareness in engineering applications. ( | |
| PLO10 | Yetkinlikler - Alana Özgü Yetkinlik | Knowledge of applications in business life such as project management, risk management and change management in applications related to Agricultural Engineering; awareness of entrepreneurship, innovation; has knowledge of sustainable development. | 3 |
| PLO11 | Yetkinlikler - Alana Özgü Yetkinlik | Information about the effects of Agricultural Engineering practices on health, environment and safety in universal and social dimensions and the problems of the age reflected in the field of engineering; is aware of the legal consequences of engineering solutions. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | An overview of Public relations practices | Literature review, study of lecture notes | Öğretim Yöntemleri: Örnek Olay |
| 2 | Effects of Public relations on daily lives | Literature review, study of lecture notes | Öğretim Yöntemleri: Soru-Cevap, Tartışma, Beyin Fırtınası |
| 3 | Modernism and Public relations | Literature review, study of lecture notes | Öğretim Yöntemleri: Proje Temelli Öğrenme |
| 4 | Directing society with Public Relations | Literature review, study of lecture notes | Öğretim Yöntemleri: Örnek Olay, Beyin Fırtınası, Grup Çalışması |
| 5 | Public relations and society culture | Literature review, study of lecture notes | Öğretim Yöntemleri: Tartışma, Soru-Cevap, Örnek Olay |
| 6 | Public relations and image | Literature review, study of lecture notes | Öğretim Yöntemleri: Soru-Cevap, Tartışma, Alıştırma ve Uygulama |
| 7 | Public relations and populer culture | Literature review, study of lecture notes | Öğretim Yöntemleri: Problem Çözme, Proje Temelli Öğrenme , Örnek Olay |
| 8 | Mid-Term Exam | Making project, giving a presentation | Ölçme Yöntemleri: Ödev, Proje / Tasarım, Yazılı Sınav |
| 9 | Public Relations and Culture industry | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Alıştırma ve Uygulama |
| 10 | Examining Of Public Relations Plans and Practices | Literature review, study of lecture notes | Öğretim Yöntemleri: Bireysel Çalışma, Problem Çözme, Proje Temelli Öğrenme |
| 11 | Stages Of Public Relations | Literature review, study of lecture notes | Öğretim Yöntemleri: Grup Çalışması, Beyin Fırtınası |
| 12 | Public Relations and Reputation Management | Literature review, study of lecture notes | Öğretim Yöntemleri: Örnek Olay, Grup Çalışması |
| 13 | E-Public Relations Practices | Literature review, study of lecture notes | Öğretim Yöntemleri: Beyin Fırtınası, Alıştırma ve Uygulama, Soru-Cevap |
| 14 | Corporate Communication Practices | Literature review, study of lecture notes | Öğretim Yöntemleri: Örnek Olay, Bireysel Çalışma |
| 15 | Project Presentation | Literature review, study of lecture notes | Öğretim Yöntemleri: Tartışma, Soru-Cevap, Örnek Olay |
| 16 | Term Exams | Making project, giving a presentation | Ölçme Yöntemleri: Ödev, Proje / Tasarım, Yazılı Sınav |
| 17 | Term Exams | Making project, giving a presentation | Ölçme Yöntemleri: Yazılı Sınav, Ödev, Proje / Tasarım |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 14 | 1 | 14 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 2 | 2 |
| Final Exam | 1 | 3 | 3 |
| Total Workload (Hour) | 75 | ||
| Total Workload / 25 (h) | 3,00 | ||
| ECTS | 3 ECTS | ||