TÜRKÇE
ENGLISH
Information
| Code | ZMS475 |
| Name | Public Relations Plans And Applications |
| Term | 2024-2025 Academic Year |
| Semester | 7. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör.Dr. ENGİN ÇELEBİ |
| Course Instructor |
Öğr. Gör.Dr. VİLDA YARDIM TEKKOLLU
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
This course aims to teach students the basic information about public relations and its applications.
Course Content
Concept and Importance of Public Relations, Principles of Public Relations, Purposes of Public Relations, Historical Development of Public Relations, Public Relations Models, Target Audience in Public Relations, Work Done in Public Relations, Roles Undertaken, Program Planning and Creativity in Public Relations, Communication Planning in Public Relations, Crisis Communication and Planning, Written, Oral and Visual Program Planning, Public Relations Practice and Intra-Organizational Strategic Communication, Promotion Planning and Promotion, Special Event and Meeting Organizing, Press Release and News Letter, Brochure and Auxiliary Material Preparation, Speech Preparation and Effective Presentation, Communication Tools Used in Public Relations, Media Relations, Application Examples and Evaluation.
Course Precondition
No prerequisites
Resources
Public Relations in Theory and Practice, İrfan Erdoğan. ERK, Pozitif Matbaacılık, Ankara, 2006.
Notes
Public Relations, Vilda Yardim Tekkollu, Lecture Notes, Ç.Ü. Adana Vocational School Publications, Adana, 2009. Çelebi, E. "How Should Public Relations Practices Be?", Nobel, Ankara, 2019. Çelebi, E. (2020) "Measuring the Effectiveness of Corporate Public Relations: A Research on NGO Volunteers", Selçuk İletişim 13 (1), p. 180-196, 2020
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explains the fundamental concepts and models in the field of public relations. |
| LO02 | Understands the principles of public relations. |
| LO03 | Classifies the objectives of public relations. |
| LO04 | Acquires and applies essential practical skills specific to public relations. |
| LO05 | Classifies the target audience in public relations practices. |
| LO06 | Classifies the basic work done in public relations. |
| LO07 | Utilizes appropriate visual design skills in public relations practices. |
| LO08 | Classifies the communication tools used in public relations. |
| LO09 | Public relations prepares the media plan. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Have sufficient theoretical knowledge in the fields of Mathematics, Basic Science and Basic Engineering and Agricultural Engineering. | |
| PLO02 | Beceriler - Bilişsel, Uygulamalı | Recognizes the basic field of Field Crops and also cereals, grain legumes, industrial plants, meadow pasture forage crops and energy crops, has information on the problems and solutions in the physiology, cultivation, biotechnological studies, organic farming, breeding and new variety development of these plants. | |
| PLO03 | Yetkinlikler - Öğrenme Yetkinliği | Makes field studies related to Field Crops, designs, establishes, implements and operates field planting and planting plan. Evaluates and interprets research results. | |
| PLO04 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Finds the source of environmental, biological, technical, production system and economic problems that may adversely affect the achievement of the desired level of yield and quality in field crops agriculture, can develop solutions based on plants and research, and uses information technologies effectively. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Gains experience in the field of Field Crops and Agricultural Engineering, seed production and problems of Field Crops, the development of quality seeds and product storage, and learns about the standards used in the profession. Can make discipline-specific teamwork for solving problems. | 2 |
| PLO06 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Gains experience in the identification and protection of genetic resources and reproduction methods in field crops. Ability to work effectively in disciplinary and multi-disciplinary teams; acquire the ability to work individually. | 4 |
| PLO07 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Have the ability to acquire new information in the field of Field Crops, research, evaluate, write reports, do consultancy and expertise, prepare and apply design and production reports, make effective presentations, and take and give clear and understandable instructions. | 3 |
| PLO08 | Yetkinlikler - Öğrenme Yetkinliği | Field Crops irrigation, fertilization, detection of diseases and pests, mechanization, post-harvest storage etc. has the ability to learn lifelong, access information, follow developments in science and technology, and constantly renew itself on discipline-specific issues. | |
| PLO09 | Yetkinlikler - Alana Özgü Yetkinlik | She/He acts in accordance with ethical principles in the fields of Field Crops and Agricultural Engineering, has professional and ethical responsibility and awareness in engineering applications. ( | |
| PLO10 | Yetkinlikler - Alana Özgü Yetkinlik | Knowledge of applications in business life such as project management, risk management and change management in applications related to Agricultural Engineering; awareness of entrepreneurship, innovation; has knowledge of sustainable development. | 3 |
| PLO11 | Yetkinlikler - Alana Özgü Yetkinlik | Information about the effects of Agricultural Engineering practices on health, environment and safety in universal and social dimensions and the problems of the age reflected in the field of engineering; is aware of the legal consequences of engineering solutions. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The Concept and Importance of Public Relations | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 2 | Principles of public relations | Literature review, study of lecture notes | Öğretim Yöntemleri: Tartışma, Anlatım |
| 3 | Public Relations Purposes | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 4 | Historical Development of Public Relations | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Tartışma |
| 5 | Public Relations Models | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Target Audience in Public Relations | Literature review, study of lecture notes | Öğretim Yöntemleri: Soru-Cevap, Tartışma, Alıştırma ve Uygulama, Anlatım |
| 7 | Work Done in Public Relations, Roles Assumed | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 8 | Mid-Term Exam | Exam Preparation | Ölçme Yöntemleri: Ödev, Yazılı Sınav |
| 9 | Program Planning and Creativity in Public Relations | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Alıştırma ve Uygulama |
| 10 | Communication Planning in Public Relations | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Tartışma |
| 11 | Crisis Communication and Planning | Literature review, study of lecture notes | Öğretim Yöntemleri: Beyin Fırtınası, Anlatım |
| 12 | Written, Oral and Video Program Planning, | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Tartışma |
| 13 | Public Relations Practice and Intra-Organizational Strategic Communication | Literature review, study of lecture notes | Öğretim Yöntemleri: Beyin Fırtınası, Alıştırma ve Uygulama, Soru-Cevap, Anlatım |
| 14 | Publicity Planning and Promotion, Special Event and Meeting Organizing | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Tartışma, Alıştırma ve Uygulama |
| 15 | Communication Tools Used in Public Relations, Relations with the Media | Literature review, study of lecture notes | Öğretim Yöntemleri: Tartışma, Soru-Cevap, Örnek Olay, Anlatım |
| 16 | Term Exams | Exam Preparation | Ölçme Yöntemleri: Ödev, Yazılı Sınav |
| 17 | Term Exams | Exam Preparation | Ölçme Yöntemleri: Yazılı Sınav, Ödev |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 14 | 1 | 14 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 2 | 2 |
| Final Exam | 1 | 3 | 3 |
| Total Workload (Hour) | 75 | ||
| Total Workload / 25 (h) | 3,00 | ||
| ECTS | 3 ECTS | ||