TÜRKÇE
ENGLISH
Information
| Code | BBP439 |
| Name | agricultural communication I |
| Term | 2024-2025 Academic Year |
| Semester | 7. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. NÜKET ELPEZE ERGEÇ |
| Course Instructor |
Prof. Dr. NÜKET ELPEZE ERGEÇ
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Basic Principles in Agricultural Communication
Course Content
This class prepares students to learn journalism, communication, and broadcasting principles to the development, production, and transmission of agricultural information. The class teaches students basic journalism, broadcasting, film/video, and communication techniques; the production of technically specialized information products for agricultural audiences; and the principles of agricultural sciences and business operations needed to develop and communicate agricultural subject matter in effective ways.
Course Precondition
none
Resources
Large, M. (2014). Characteristics of agricultural communications undergraduate programs (Publication No. 1563510) [Master’s thesis, University of Arkansas]. ProQuest Dissertations & Theses Global. Miller, Jefferson D.; Maples Bell, Sara; Rucker, Jill; Buck, Emily; and Parks, Anika (2020) “Introducing the Academic Discipline of Agricultural Communications to the United Kingdom,” Journal of Applied Communications: Vol. 104: Iss. 4.
Notes
Perrett, H. E. (1982). Using communication in support in projects: The World Bank experience (World Bank Staff Working Papers No. 551). Washington, DC: The World Bank. Reisner, A. (1990). An overview of agricultural communications programs and curricula. Journal of Applied Communications, 74(1), 8-17.Elpeze Ergeç, N. (2022). Tarım iletişim dersi; lisans müfredatı geliştirme önerisi. Journal of Social and Humanities Sciences Research,
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines the Basic Principles of Agricultural Communication. |
| LO02 | Explains the social impacts of agricultural resources and the importance of their impact on development. |
| LO03 | Recognizes the global effects of agriculture. |
| LO04 | Shows interest in sustainable environment and living. |
| LO05 | Recognizes its effects on the biosystem. |
| LO06 | Understands the importance of communication process and communication strategies for agricultural and rural development programs. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Adequate knowledge on subjects specific to the discipline of Mathematics, Science and Agricultural Engineering (Horticulture), ability to use theoretical and applied knowledge in these fields in complex engineering problems | |
| PLO02 | Bilgi - Kuramsal, Olgusal | The ability to identify and solve problems related to the cultivation, breeding and product preservation of fruit, vegetables, vineyards and ornamental plants in horticulture, the ability to choose and apply appropriate analysis and modeling methods for this purpose. | |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | The ability to design in a way that meets the necessary conditions for the cultivation of fruit, vegetables, vineyards and ornamental plants in the open and greenhouse in horticulture and the ability to apply modern design methods for this purpose. | |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Ability to select and use modern tools necessary for the analysis and solution of complex problems encountered in horticulture practices, ability to use information technologies effectively | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Ability to design and conduct experiments, collect data, analyze and interpret results for the study of complex problems or discipline-specific research issues in the field of Horticulture | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Breeding of Horticultural Plants, developing new varieties, making selection, protecting genetic resources, producing propagation materials (seeds, seedlings, saplings) of developed varieties, ability to work in individual and multi-disciplinary teams | |
| PLO07 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Ability to write effective reports in the field of Horticulture, to understand written reports, to prepare design and production reports, to make effective presentations, to take and give clear and understandable instructions | 1 |
| PLO08 | Yetkinlikler - Öğrenme Yetkinliği | Awareness of the necessity of lifelong learning, the ability to access information in the field of Horticulture, to follow the developments in science and technology and to constantly renew oneself | 4 |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | Behaving in accordance with ethical principles, professional and ethical responsibility in the field of Horticulture, and knowledge of standards used in engineering practices | |
| PLO10 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Information about applications in business life, such as project management, risk management and change management in the field of Horticulture, awareness of entrepreneurship, innovation, information about sustainable development | 3 |
| PLO11 | Yetkinlikler - Alana Özgü Yetkinlik | Knowledge of the effects of horticultural practices on health, environment and safety in universal and social dimensions and the problems of the age reflected in the field of Horticulture, awareness of the legal consequences of horticultural solutions | 3 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Basic Principles Communication | Study | Öğretim Yöntemleri: Soru-Cevap, Tartışma |
| 2 | Introduction to communication, definitions, dimensions and functions | Study | Öğretim Yöntemleri: Soru-Cevap, Tartışma |
| 3 | Dimensions of human and interpersonal communication • Types and models of communication • The ecological model • Listening | Study | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama |
| 4 | Organizational communication Channels of communication • Communicating innovation | Study | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | Communication, innovation and technology | Study | Öğretim Yöntemleri: Soru-Cevap |
| 6 | •Audience analysis • Stakeholder analysis • Communication media | Study | Öğretim Yöntemleri: Soru-Cevap |
| 7 | Communication, innovation and development | Study | Öğretim Yöntemleri: Soru-Cevap |
| 8 | Mid-Term Exam | Study | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | • Situational analysis and problem identification • Audience segmentation • Identification of communication needs, objectives, tools and activities | Study | Öğretim Yöntemleri: Tartışma |
| 10 | • Foundations of communication strategy design • Steps in strategy design | Study | Öğretim Yöntemleri: Soru-Cevap |
| 11 | The Communication Action Plan • Prototypes and pretesting communication materials • Approaches to implementation of communication activities | Study | Öğretim Yöntemleri: Soru-Cevap |
| 12 | Why monitor and evaluate? • Approaches to M & E of communication strategies • Assessing Evidence about Development Communication Results | Study | Öğretim Yöntemleri: Soru-Cevap, Tartışma |
| 13 | Case studies on development of communication strategies • Success factors and lesson learnt • Students’ experiences | Study | Öğretim Yöntemleri: Soru-Cevap, Tartışma |
| 14 | Student's case studies presentation | Study | Öğretim Yöntemleri: Soru-Cevap |
| 15 | Student case studies | Study | Öğretim Yöntemleri: Grup Çalışması |
| 16 | Term Exams | Study | Ölçme Yöntemleri: Sözlü Sınav, Ödev |
| 17 | Term Exams | Study | Ölçme Yöntemleri: Yazılı Sınav, Sözlü Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||