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Information
| Code | ISLZ309 |
| Name | Marketing Management |
| Term | 2024-2025 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 5 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. HİLAL İNAN |
| Course Instructor |
Prof. Dr. HİLAL İNAN
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this course is to make students capable of appyling marketing management methods to business world, to develop knowledge and capabilities of students on marketing and to guide them for marketing decisions through evaluating marketing opportunities and problems.
Course Content
This course consists of the subjects of product, price, place and promotion, global marketing, online marketing, ethics and social responsibility.
Course Precondition
Without prerequisite
Resources
Pazarlamaya Çağdaş Yaklaşım, Prof. Dr. Serap ÇABUK, Prof. Dr. Mehmet İ. YAĞCI
Notes
Current articles
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Develop marketing strategies for producing, pricing, placing and promoting appropriate products for consumers. |
| LO02 | Explain differences between online marketing and traditional marketing and develop appropriate strategies for these differences. |
| LO03 | Determine differences between consumers from different countries and determine fundamentals of being successful in foreign markets. |
| LO04 | Plan campaigns and activities which consider benefits of society in the framework of social responsibility. |
| LO05 | Provide suggestions for solving marketing problems. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explaining business concepts and their interrelationships | 4 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Explaining the basic theoretical models, numerical and statistical methods of business management | 4 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Explaining the relationship between basic economics concepts and business management concepts | 4 |
| PLO04 | Bilgi - Kuramsal, Olgusal | İşletme yönetiminde kullanılan kuramsal, sayısal ve istatistik yöntemlerin nasıl uygulanacağını açıklama | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Explaining how to interpret the results obtained as a result of the creation/application of theoretical, numerical and statistical methods used in business management | |
| PLO06 | Bilgi - Kuramsal, Olgusal | Determine appropriate methods to solve business problems | 5 |
| PLO07 | Bilgi - Kuramsal, Olgusal | Evaluate the results that are obtained from applications of business management methods | 5 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Use the basic numerical and statistical softwares | |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Use the basic enterprise resource planning (ERP) softwares | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Working effectively individually and/or in a team | 4 |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Being aware of the necessity of lifelong learning, constantly renewing itself by following the current developments in the field. | |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Presenting information effectively by using different sources within the framework of academic rules. | 3 |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Use Turkish and at least one foreign language in accordance with the requirements in academic and business context | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Accurately express the obtained information and comments verbally and in writing | 4 |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Applying new working methods when deemed necessary by questioning traditional approaches, practices and methods | |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Acting in accordance with social, scientific and professional ethical values from an entrepreneurial perspective | 5 |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Determining the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives of the enterprises | 5 |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Interpreting the effects of external environmental factors such as sector structure, competition, technology, economy, politics, culture, which affect the | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Product | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 2 | Services Marketing | Reading related parts from required materials. | Öğretim Yöntemleri: Anlatım |
| 3 | Marketing Channels and Distribution | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 4 | Wholesaling and Retailing | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 5 | Promotion | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 6 | Advertisement and Public Relations | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 7 | Sales Promotion and Personal Selling | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 8 | Mid-Term Exam | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Pricing | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 10 | Online Marketing | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 11 | Services Marketing and Non-Profit Organizations Marketing | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 12 | Non-Profit Organizations Marketing | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 13 | Introduction to Global Marketing | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 14 | Global Marketing | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 15 | Ethics and Social Responsibility | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 16 | Term Exams | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 114 | ||
| Total Workload / 25 (h) | 4,56 | ||
| ECTS | 5 ECTS | ||