MG3822 Integrated Marketing Communications

8 ECTS - 4-0 Duration (T+A)- . Semester- 4 National Credit

Information

Code MG3822
Name Integrated Marketing Communications
Term 2024-2025 Academic Year
Semester . Semester
Duration (T+A) 4-0 (T-A) (17 Week)
ECTS 8 ECTS
National Credit 4 National Credit
Teaching Language Türkçe
Level Doktora Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator


Course Goal / Objective

The aim of this course is to give detailed information to students about the components of integrated marketing communications, operation, practices and theoritical background of integrated marketing.

Course Content

This course consists of the subjects of components and strategies of integrated marketing communications.

Course Precondition

None

Resources

Integrated Advertising, Promotion and Marketing Communications, Global Edition + MyLab (2017)Marketing with Pearson eText Kenneth E. Clow

Notes

University library database


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Present a brief verbal presentation.
LO02 Quickly understand a company and its marketing communications activities
LO03 Thoroughly describe a range of media and methods available to marketers.
LO04 Clearly argue a point of view regarding marketing communications.
LO05 Demonstrate a comprehensive understanding of Marketing Communications theories and concepts.
LO06 Prepare a Marketing Communication Brief for creative.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Explains the classical, modern and postmodern theories of marketing science. 4
PLO02 Bilgi - Kuramsal, Olgusal Defines scientific methods and tools used in marketing.
PLO03 Beceriler - Bilişsel, Uygulamalı Develops research models by determining the variables related to the subjects of marketing science. 4
PLO04 Beceriler - Bilişsel, Uygulamalı Can interpret the results obtained by applying the research models based on the marketing theories. 4
PLO05 Beceriler - Bilişsel, Uygulamalı Can produce solutions to the problems faced by today's marketing profession groups with appropriate methods.
PLO06 Beceriler - Bilişsel, Uygulamalı Can implement the basic steps of the methods used in the field of marketing.
PLO07 Beceriler - Bilişsel, Uygulamalı Can develop solutions by using the knowledge gained in the field of marketing. 5
PLO08 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Can work effectively by taking responsibility in individual and/or team work. 5
PLO09 Yetkinlikler - Öğrenme Yetkinliği Keeps track of the latest developments in the field as a recognition of the need for lifelong learning and constant renewal. 5
PLO10 Yetkinlikler - Öğrenme Yetkinliği Utilizes scientific sources in the field, collect the data, synthesizes the obtained information and presents the outcomes effectively. 4
PLO11 Yetkinlikler - Öğrenme Yetkinliği Can use information and communication technologies to access, analyze and interpret information in the field of marketing.
PLO12 Yetkinlikler - İletişim ve Sosyal Yetkinlik Can present information, comments and suggestions related to the field of study in written and orally in accordance with the requirements of academic and business life. 5
PLO13 Yetkinlikler - Alana Özgü Yetkinlik Can develop and apply original research methods and tools that will contribute to the development of the field of marketing.
PLO14 Yetkinlikler - Alana Özgü Yetkinlik Acts in accordance with the ethical and legal issues encountered in the field of marketing science and marketing profession. 5
PLO15 Yetkinlikler - Alana Özgü Yetkinlik Gains awareness of social, cultural and environmental issues. 4
PLO16 Yetkinlikler - Alana Özgü Yetkinlik Forms the basis for the decision-making process of organizations and practitioners. 4


Week Plan

Week Topic Preparation Methods
1 Introduction to Integrated MarKeting Communication (IMC) and Theorical Backgorund of IMC in Marketing General Introduction and Sharing of Articles and Chapters Öğretim Yöntemleri:
Örnek Olay, Tartışma
2 The Role of IMC in Marketing Reading related parts from course sources. Öğretim Yöntemleri:
Tartışma, Örnek Olay
3 Advertisement and Promotion Reading related parts from course sources. Öğretim Yöntemleri:
Tartışma, Örnek Olay
4 The Role of IMC in Consumer Behaviour Reading related parts from course sources. Öğretim Yöntemleri:
Tartışma, Örnek Olay
5 Communication Process Reading related parts from course sources. Öğretim Yöntemleri:
Tartışma, Örnek Olay
6 Sender, Message and Channel Factors Reading related parts from course sources. Öğretim Yöntemleri:
Tartışma, Örnek Olay
7 Determining Goals and Budget of IMC Reading related parts from course sources. Öğretim Yöntemleri:
Tartışma, Örnek Olay
8 Midterm Exam Preparing for exam Öğretim Yöntemleri:
Bireysel Çalışma
9 Creative Planning and Development Strategy Reading related parts from course sources. Öğretim Yöntemleri:
Tartışma, Örnek Olay
10 Creative Application and Evaluation Strategy Reading related parts from course sources. Öğretim Yöntemleri:
Tartışma, Örnek Olay
11 Media Planning Strategy Reading related parts from course sources. Öğretim Yöntemleri:
Tartışma, Örnek Olay
12 Direct Marketing Reading related parts from course sources. Öğretim Yöntemleri:
Tartışma, Örnek Olay
13 Internet and Interactive Media Reading related parts from course sources. Öğretim Yöntemleri:
Tartışma, Örnek Olay
14 International IMC Reading related parts from course sources. Öğretim Yöntemleri:
Tartışma, Örnek Olay
15 Ethical and Social Side of IMC Reading related parts from course sources. Öğretim Yöntemleri:
Tartışma, Örnek Olay
16 Final exam Preparing for exam Öğretim Yöntemleri:
Bireysel Çalışma
17 Final exam Preparing for exam Öğretim Yöntemleri:
Bireysel Çalışma


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 4 56
Out of Class Study (Preliminary Work, Practice) 14 8 112
Assesment Related Works
Homeworks, Projects, Others 2 4 8
Mid-term Exams (Written, Oral, etc.) 1 12 12
Final Exam 1 24 24
Total Workload (Hour) 212
Total Workload / 25 (h) 8,48
ECTS 8 ECTS

Update Time: 11.05.2024 12:20