MG3810 Marketing Theory

8 ECTS - 4-0 Duration (T+A)- . Semester- 4 National Credit

Information

Code MG3810
Name Marketing Theory
Term 2024-2025 Academic Year
Semester . Semester
Duration (T+A) 4-0 (T-A) (17 Week)
ECTS 8 ECTS
National Credit 4 National Credit
Teaching Language Türkçe
Level Doktora Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Prof. Dr. SERAP ÇABUK


Course Goal / Objective

The aim of this course is to teach development of theories used in marketing discipline and application of these theories in marketing researches.

Course Content

This course includes theories from different disciplines that are also used frequently in marketing area.

Course Precondition

There are no prerequisites for the course.

Resources

Pazarlama'da Kullanılan Teoriler, Ed. Mehmet İsmail Yağcı ve Serap Çabuk, MediaCat, (2014).

Notes

Journal of Consumer Behaviour, Journal of Marketing, Journal of Consumer Research, Journal of the Academy of Marketing Science etc.


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Has knowledge about theories that are used in marketing discipline.
LO02 Has background about the development of theoritical models that are used in marketing research.
LO03 Has knowledge about emergence and development of marketing discipline.
LO04 Explains the relationship between other disciplines and marketing.
LO05 Can develop research models based on marketing theories.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Explains the classical, modern and postmodern theories of marketing science. 5
PLO02 Bilgi - Kuramsal, Olgusal Defines scientific methods and tools used in marketing. 5
PLO03 Beceriler - Bilişsel, Uygulamalı Develops research models by determining the variables related to the subjects of marketing science. 5
PLO04 Beceriler - Bilişsel, Uygulamalı Can interpret the results obtained by applying the research models based on the marketing theories. 5
PLO05 Beceriler - Bilişsel, Uygulamalı Can produce solutions to the problems faced by today's marketing profession groups with appropriate methods.
PLO06 Beceriler - Bilişsel, Uygulamalı Can implement the basic steps of the methods used in the field of marketing.
PLO07 Beceriler - Bilişsel, Uygulamalı Can develop solutions by using the knowledge gained in the field of marketing. 4
PLO08 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Can work effectively by taking responsibility in individual and/or team work. 3
PLO09 Yetkinlikler - Öğrenme Yetkinliği Keeps track of the latest developments in the field as a recognition of the need for lifelong learning and constant renewal. 3
PLO10 Yetkinlikler - Öğrenme Yetkinliği Utilizes scientific sources in the field, collect the data, synthesizes the obtained information and presents the outcomes effectively. 5
PLO11 Yetkinlikler - Öğrenme Yetkinliği Can use information and communication technologies to access, analyze and interpret information in the field of marketing. 3
PLO12 Yetkinlikler - İletişim ve Sosyal Yetkinlik Can present information, comments and suggestions related to the field of study in written and orally in accordance with the requirements of academic and business life. 4
PLO13 Yetkinlikler - Alana Özgü Yetkinlik Can develop and apply original research methods and tools that will contribute to the development of the field of marketing. 5
PLO14 Yetkinlikler - Alana Özgü Yetkinlik Acts in accordance with the ethical and legal issues encountered in the field of marketing science and marketing profession.
PLO15 Yetkinlikler - Alana Özgü Yetkinlik Gains awareness of social, cultural and environmental issues.
PLO16 Yetkinlikler - Alana Özgü Yetkinlik Forms the basis for the decision-making process of organizations and practitioners.


Week Plan

Week Topic Preparation Methods
1 What is science Is marketing a science Reading related parts from course sources Öğretim Yöntemleri:
Anlatım, Tartışma
2 Critical approach to marketing science Reading related parts from course sources Öğretim Yöntemleri:
Anlatım, Tartışma
3 Social exchange theory- Rational choice theory Reading related parts from course sources Öğretim Yöntemleri:
Anlatım, Tartışma
4 Expectancy theory-Theory of the diffusion of innovations Reading related parts from course sources Öğretim Yöntemleri:
Anlatım, Tartışma
5 Attribution Theory- Equality Theory Reading related parts from course sources Öğretim Yöntemleri:
Anlatım, Tartışma
6 Agency Theory- Technology Acceptance Model Reading related parts from course sources Öğretim Yöntemleri:
Anlatım, Tartışma
7 Social Network Theory- Cognitive Dissonance Theory Reading related parts from course sources Öğretim Yöntemleri:
Anlatım, Tartışma
8 Mid-Term Exam Preparing for exam Öğretim Yöntemleri:
Bireysel Çalışma
9 The Theory of comparative advantage- Expectancy theory Reading related parts from course sources Öğretim Yöntemleri:
Anlatım, Tartışma
10 Reasoned Action Theory- The Theory of Product Life Cycle Reading related parts from course sources Öğretim Yöntemleri:
Anlatım, Tartışma
11 Commitment Trust Theory- Persuasion Knowledge Model Reading related parts from course sources Öğretim Yöntemleri:
Anlatım, Tartışma
12 Operation Cost Analysis for Marketing Distribution Chain Management Reading related parts from course sources Öğretim Yöntemleri:
Anlatım, Tartışma
13 Planned Behavior Theory Reading related parts from course sources Öğretim Yöntemleri:
Anlatım, Tartışma
14 Extented Self Theory- Means End Chain Theory Reading related parts from course sources Öğretim Yöntemleri:
Anlatım, Tartışma
15 Exchange Theory- Elaboration Likelihood Model Reading related parts from course sources Öğretim Yöntemleri:
Anlatım, Tartışma
16 Term Exams Preparing for exam Öğretim Yöntemleri:
Bireysel Çalışma
17 Term Exams Preparing for exam Öğretim Yöntemleri:
Bireysel Çalışma


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 4 56
Out of Class Study (Preliminary Work, Practice) 14 8 112
Assesment Related Works
Homeworks, Projects, Others 2 4 8
Mid-term Exams (Written, Oral, etc.) 1 12 12
Final Exam 1 24 24
Total Workload (Hour) 212
Total Workload / 25 (h) 8,48
ECTS 8 ECTS

Update Time: 07.05.2024 04:46