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Information
| Code | EMG43701 |
| Name | Marketing Management |
| Term | 2024-2025 Academic Year |
| Term | Fall and Spring |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Yüksek Lisans Dersi |
| Type | Normal |
| Mode of study | Uzaktan Öğretim |
| Catalog Information Coordinator | Prof. Dr. HİLAL İNAN |
| Course Instructor |
Prof. Dr. HİLAL İNAN
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this course is to make students capable of appyling marketing management methods to business world, to develop knowledge and capabilities of students on marketing and to guide them for marketing decisions through evaluating marketing opportunities and problems.
Course Content
This course consists of the subjects of definition and scope of marketing, consumer behavior, product, price, place and promotion.
Course Precondition
Without prerequisite
Resources
Pazarlama İlkeleri, Prof. Dr. İsmet MUCUK, Pazarlamaya Çağdaş Yaklaşım, Prof. Dr. Serap ÇABUK, Prof. Dr. Mehmet İ. YAĞCI
Notes
Current articles
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines the strategic role of marketing in an organization. |
| LO02 | Uses modern marketing techniques and concepts. |
| LO03 | Implements required evaluations for strategic marketing plan. |
| LO04 | Writes report at professional level and present effectively. |
| LO05 | Follows global marketing literature. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Describes the basic functions of marketing and explains their relations with each other. | 5 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Defines the basic theories and models of marketing management, numerical and statistical methods. | 5 |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | Gathers and analyzes marketing information needed by businesses according to scientific research principles. | 4 |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Can evaluate the results of the models applied in marketing management in terms of different sectors. | 4 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Defines marketing problems arising from internal and external environmental conditions and changes. | 5 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Can solve basic marketing problems with analytical thinking skills. | 4 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Explains all the basic functions of marketing conceptually. | 5 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Can reach the most appropriate result by using numerical and statistical analysis programs in the solution of marketing problems. | 3 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Reports the results of marketing researches to be used in managerial decision making processes. | |
| PLO10 | Beceriler - Bilişsel, Uygulamalı | Follows and comments on developments in the field of marketing. | 5 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Works effectively as a team member and takes the necessary responsibility within the team. | 3 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Explains the basic marketing concepts and the relationship between basic economic concepts and business management concepts. | 5 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Can synthesize the information obtained by using different sources within the framework of academic rules. | 3 |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Can relate the knowledge gained in the field of marketing with the knowledge in different fields. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Can effectively present the information and comments obtained by using different sources within the framework of academic rules, verbally and in writing. | |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Effectively uses terms and concepts in marketing terminology in written and oral presentations. | 4 |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Can make decisions to meet customer needs in a competitive environment. | 5 |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Gains awareness of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values. | 3 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The Definition and Evolution of Marketing | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 2 | Strategic Planning and Marketing Process | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 3 | Marketing Environment | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 4 | Consumer Behavior | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma, Rol Oynama |
| 5 | Industrial Markets and Buying | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 6 | Market Targeting and Segmentation | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 7 | Product, Services Marketing And Non-profit Organizations Marketing | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 8 | Mid-Term Exam | Studying for exam | Ölçme Yöntemleri: Ödev |
| 9 | Marketing Channels and Distribution | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 10 | Promotion | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 11 | Advertising and Public Relations | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 12 | Sales Promotions and Personal Selling | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 13 | Pricing | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 14 | Global Marketing | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 15 | Online Marketing | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım |
| 16 | Term Exams | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 5 | 70 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 15 | 15 |
| Final Exam | 1 | 30 | 30 |
| Total Workload (Hour) | 157 | ||
| Total Workload / 25 (h) | 6,28 | ||
| ECTS | 6 ECTS | ||