EMG23700 Marketing Management

6 ECTS - 3-0 Duration (T+A)- . Semester- 3 National Credit

Information

Code EMG23700
Name Marketing Management
Term 2024-2025 Academic Year
Semester . Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 6 ECTS
National Credit 3 National Credit
Teaching Language Türkçe
Level Yüksek Lisans Dersi
Type Normal
Mode of study Uzaktan Öğretim
Catalog Information Coordinator Prof. Dr. SERAP ÇABUK


Course Goal / Objective

The aim of this course is to make students capable of appyling marketing management methods to business world, to develop knowledge and capabilities of students on marketing and to guide them for marketing decisions through evaluating marketing oppourtunities and problems.

Course Content

This course consists of the subjects of definition and scope of marketing, consumer behavior, product, price, place and promotion.

Course Precondition

There are no prerequisites for the course.

Resources

Pazarlamaya Çağdaş Yaklaşım (2018) Serap Çabuk, Mehmet İ. Yağcı, Nobel Kitabevi.

Notes

Current and core academic articles.


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Can learn the fundamentals of marketing research.
LO02 Learn the factors that affect consumer behavior, decision mechanisms and buying decisions.
LO03 Find out specifications of industrial markets and industrial buying behavior.
LO04 Have knowledge about fundamentals and steps of effective market segmentation.
LO05 Can determine environmental factors that may affect marketing decisions.
LO06 Can develop and apply strategic marketing plan.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Defining the basic functions of the business and explaining their relations with each other.
PLO02 Bilgi - Kuramsal, Olgusal Defining the basic theories and models of business management, numerical and statistical methods.
PLO03 Bilgi - Kuramsal, Olgusal Applying the models used in business management.
PLO04 Bilgi - Kuramsal, Olgusal Evaluating the results of the models applied in business management in terms of different sectors. 3
PLO05 Beceriler - Bilişsel, Uygulamalı To be able to define business problems arising from internal and external environmental conditions and changes. 3
PLO06 Beceriler - Bilişsel, Uygulamalı To be able to solve basic business problems with analytical thinking ability. 3
PLO07 Beceriler - Bilişsel, Uygulamalı To be able to reach the most appropriate result by using numerical and statistical analysis programs in the solution of business problems.
PLO08 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Working effectively as a team member, taking responsibility individually and/or within the team. 5
PLO09 Yetkinlikler - Öğrenme Yetkinliği Self-development by following current developments with the awareness of the continuity of learning in business life. 5
PLO10 Yetkinlikler - Öğrenme Yetkinliği Synthesizing the information obtained by using different sources within the framework of academic rules. 4
PLO11 Yetkinlikler - Öğrenme Yetkinliği To be able to associate the knowledge gained in the field of business with the knowledge in different fields. 3
PLO12 Yetkinlikler - İletişim ve Sosyal Yetkinlik Effectively presenting the information and comments obtained by using different sources within the framework of academic rules, verbally and in writing. 4
PLO13 Yetkinlikler - İletişim ve Sosyal Yetkinlik Using terms and concepts in business terminology effectively in written and oral presentations. 4
PLO14 Yetkinlikler - Alana Özgü Yetkinlik To act in accordance with ethical and legal issues encountered in the field of business administration and in different professional fields. 3
PLO15 Yetkinlikler - Alana Özgü Yetkinlik Identifying problems with a critical perspective and suggesting solutions. 4


Week Plan

Week Topic Preparation Methods
1 The Definition and Evolution of Marketing Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
2 Strategic Planning and Marketing Process Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
3 Marketing Environment Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
4 Consumer Behavior and Decision Making Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
5 Industrial Markets and Buying Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
6 Market Targeting and Segmentation Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
7 Product Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
8 Mid-Term Exam Studying for exam Öğretim Yöntemleri:
Bireysel Çalışma
9 Services Marketing And Non-profit Organizations Marketing Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
10 Marketing Channels and Distribution Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
11 Promotion Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
12 Advertising and Public Relations Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
13 Sales Promotions and Personal Selling Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
14 Pricing Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
15 Global Marketing and Online Marketing Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
16 Term Exams Studying for exam Öğretim Yöntemleri:
Bireysel Çalışma
17 Term Exams Studying for exam Öğretim Yöntemleri:
Bireysel Çalışma


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 5 70
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 15 15
Final Exam 1 30 30
Total Workload (Hour) 157
Total Workload / 25 (h) 6,28
ECTS 6 ECTS

Update Time: 07.05.2024 04:58