TÜRKÇE
ENGLISH
Information
| Unit | INSTITUTE OF SOCIAL SCIENCES |
| ECONOMICS (MASTER) (WITHOUT THESIS) (EVENING EDUCATION) | |
| Code | EKO711 |
| Name | Digital World and Entrepreneurship |
| Term | 2024-2025 Academic Year |
| Term | Fall |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Yüksek Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. ERHAN İŞCAN |
| Course Instructor |
Doç. Dr. ERHAN İŞCAN
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The objective of this course is to equip students with the knowledge, skills, and strategies needed to pursue entrepreneurship in the digital world. By examining the impact of digital technologies, e-commerce, digital marketing, and innovative business models on entrepreneurship, students will gain practical knowledge on managing, financing, and sustaining digital ventures. Additionally, students will develop crisis management and digital tool utilization skills to address the risks and crises encountered in digital entrepreneurship.
Course Content
Fundamentals of digital transformation, the impact of digital technologies on entrepreneurship, digital platforms and business models, digital marketing and social media strategies, e-commerce and online business opportunities, entrepreneurship ecosystems and the dynamics of digital entrepreneurship, innovation and creativity in digital ventures, decision-making processes with technology and data analytics, financing and investment strategies in digital startups, digital tools and applications for entrepreneurship, integration of digital ventures into the global market and sustainability, risk management and crisis strategies in digital entrepreneurship.
Course Precondition
There are no prerequisites for the course.
Resources
ÖZSAĞIR, Arif. Bilgi Ekonomisi: Tanım-Uygulamalar-Örnekler. Seçkin, 2017.
Notes
ÖZSAĞIR, Arif. Yenilik Ekonomisi. Seçkin Yayıncılık, Ankara, 2016, s 27.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explains the opportunities and threats created by digital transformation on business and entrepreneurship. |
| LO02 | Explains the impact of digital technologies on entrepreneurship processes. |
| LO03 | Explains the effects of digital platforms and new business models on business strategies. |
| LO04 | Explains online business opportunities with the rise of e-commerce. |
| LO05 | Explains the structure of digital entrepreneurship ecosystems and the impact of these ecosystems on entrepreneurship processes. |
| LO06 | Explains the impact of innovation and creativity on the success of digital initiatives. |
| LO07 | Creates management strategies for risks and crisis situations encountered in digital initiatives. |
| LO08 | Explains Industry 5.0. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains the importance of demand and supply and the conditions of the market economy to work better | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Specifies the role of the market economy, the price advantage of the event. | 5 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Specifies the role of the price advantage in market economy | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Faces with challenges, produces a numerical and policy options. | 3 |
| PLO05 | Bilgi - Kuramsal, Olgusal | Applies the methods of economic analysis. | 4 |
| PLO06 | Bilgi - Kuramsal, Olgusal | Acquires the ability of analyzing in the conceptual level ,compares interprets, evaluates and synthesizes ideas in order to develop solutions to the problems. | 5 |
| PLO07 | Bilgi - Kuramsal, Olgusal | Uses the theory of economics in analyzing the economic events | 5 |
| PLO08 | Bilgi - Kuramsal, Olgusal | Explains economic issues such as determinants of economic growth, causes and costs of unemployment, globalization and economic interdependence of nations. | 5 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Evaluates academic writings related to the field of economics. | 4 |
| PLO10 | Bilgi - Kuramsal, Olgusal | Takes responsibility individually and / or in a team,leads a team and works effectively | |
| PLO11 | Bilgi - Kuramsal, Olgusal | With the awareness of the necessity of life-long learning, follows the latest developments about his field and improves himself | |
| PLO12 | Yetkinlikler - Alana Özgü Yetkinlik | Recognize and apply social, scientific and professional ethical values. | |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Expresses himself/herself accurately, both orally and in writing. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Genesis of digital economy and digital transformation | Reading Related Chapters | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 2 | Institutional development as a basis of digital economy and digital business | Reading Related Chapters | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 3 | ICT as a factor of digital transformation | Reading Related Chapters | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 4 | E-business as a core digital economy industry | Reading Related Chapters | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | E-markets | Reading Related Chapters | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Development of core e-markets and core digital industries -1 | Reading Related Chapters | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | Development of core e-markets and core digital industries -2 | Reading Related Chapters | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 8 | Mid-Term Exam | Reading Related Chapters | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Reviews, reputation, and revenue-1 | Reading Related Chapters | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 10 | Reviews, reputation, and revenue-2 | Reading Related Chapters | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 11 | Reputation and feedback systems in online platform markets | Reading Related Chapters | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 12 | Media Economics -1 | Reading Related Chapters | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 13 | Media Economics | Reading Related Chapters | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 14 | The Economic Impact of AI-1 | Reading Related Chapters | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 15 | The Economic Impact of AI | Reading Related Chapters | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 16 | Term Exams | Reading Related Chapters | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams-2 | Reading Related Chapters | Ölçme Yöntemleri: Yazılı Sınav |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 5 | 70 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 15 | 15 |
| Final Exam | 1 | 30 | 30 |
| Total Workload (Hour) | 157 | ||
| Total Workload / 25 (h) | 6,28 | ||
| ECTS | 6 ECTS | ||