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Information
| Code | SAFS0015 |
| Name | Marketing Research for Sustainable Agriculture and Food Products |
| Term | 2024-2025 Academic Year |
| Term | Fall |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | İngilizce |
| Level | Doktora Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | |
| Course Instructor |
1 |
Course Goal / Objective
It is aimed that students will be able to conduct a marketing research for sustainable agriculture and food products from beginning to end.
Course Content
Definition of marketing research, content of research design (Research Process stages such as Method of research, Research Design, Data Collection Techniques, Sample Design), research design (types of studies and sources of marketing information), Sampling Procedures in Researches, Conducting Interviews (components of interviews, Response and Non-Response Bias, Interviewing types), and analyzing and interpreting the data at the basic level.
Course Precondition
None
Resources
Kotler, P., Wong, V., Saunders, J., Armstrong, G., 2005. Principles Of Marketing. Pearson Education Limited. England
Notes
Lecture Notes and presantations
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Obtaining detailed information about market research |
| LO02 | Comprehensive knowledge of sustainable agriculture and marketing structures of food products |
| LO03 | Obtaining information about market research processes and supporting this information with various examples |
| LO04 | Obtaining information about stages of markering research |
| LO05 | Obtaining information about importance of implications of marketing research |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Have theoretical and applied knowledge about the basic principles of Sustainable Agricultural Science (Agroecology) and Food Security. | 3 |
| PLO02 | Yetkinlikler - Öğrenme Yetkinliği | Learns national and international certificated agricultural systems and chemical residue-free production. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Gains knowledge of laws and regulations on sustainable agriculture and food security and improve new approaches. | |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Plans and apply the appropriate crop rotation systems for water and mineral cycle within the ecosystem dynamics. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | It develops healthy plant production materials (seeds, seedlings) and animal products beneficial for human nutrition. | |
| PLO06 | Bilgi - Kuramsal, Olgusal | Gain knowledge on environmentally friendly strategies for the protection, development and sustainable use of soil and water resources. | 4 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | It develops fertilization programs which ecologically oriented soil and healthy nutrition of the crop for sustainable soil management. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Gains knowledge about the disease factors, harmful weeds, insects, nematodes and mites that cause yield loss in culture plant cultivation. | |
| PLO09 | Yetkinlikler - Alana Özgü Yetkinlik | It ensures that plant and animal production is carried out with a holistic approach in sustainable agricultural systems. | 5 |
| PLO10 | Beceriler - Bilişsel, Uygulamalı | Learn to create timely and correct mechanization programs. | 3 |
| PLO11 | Yetkinlikler - Alana Özgü Yetkinlik | On the basis of economic sustainability in agricultural production, it develops approaches that will ensure product acquisition and safe transportation to the consumer. | 4 |
| PLO12 | Beceriler - Bilişsel, Uygulamalı | It can develop systems that will ensure food safety and food security. | |
| PLO13 | Yetkinlikler - Alana Özgü Yetkinlik | Knows the agricultural processes and economic analyzes of the produced yields to provide maximum benefit to the producer. | 3 |
| PLO14 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Develop and perform independent or team research and development projects on sustainable agriculture and food safety. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Definition of marketing research | Lecture Notes and presantations | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 2 | Content of research design (research process stages such as method of research, research design, data collection techniques, sample design) | Lecture Notes and presantations | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 3 | Content of research design (research process stages such as method of research) | Lecture Notes and presantations | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 4 | Content of research design (data collection techniques, sample design) (continue) | Lecture Notes and presantations | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 5 | Research design (types of studies and sources of marketing information) | Lecture Notes and presantations | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 6 | Research design (types of studies and sources of marketing information) (continue) | Lecture Notes and presantations | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 7 | Mid-term exam | Lecture Notes and presantations | Ölçme Yöntemleri: Yazılı Sınav |
| 8 | Sampling Methods in Researches | Lecture Notes and presantations | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 9 | Sampling Methods in Researches (continue) | Lecture Notes and presantations | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 10 | Conducting Interviews (components of interviews) | Lecture Notes and presantations | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 11 | Response and Non-Response Bias, Interviewing types) | Lecture Notes and presantations | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 12 | Analyzing and interpreting the data at the basic level | Lecture Notes and presantations | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 13 | Students’ presentation about examples marketing research | Lecture Notes and presantations | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 14 | Students’ presentation about examples marketing research | Lecture Notes and presantations | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 15 | Students’ presentation about examples marketing research | Lecture Notes and presantations | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 16 | Students’ presentation about examples marketing research | Lecture Notes and presantations | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 17 | Final exam | Lecture Notes and presantations | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 5 | 70 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 15 | 15 |
| Final Exam | 1 | 30 | 30 |
| Total Workload (Hour) | 157 | ||
| Total Workload / 25 (h) | 6,28 | ||
| ECTS | 6 ECTS | ||