SAFS0015 Marketing Research for Sustainable Agriculture and Food Products

6 ECTS - 3-0 Duration (T+A)- . Semester- 3 National Credit

Information

Code SAFS0015
Name Marketing Research for Sustainable Agriculture and Food Products
Term 2024-2025 Academic Year
Semester . Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 6 ECTS
National Credit 3 National Credit
Teaching Language İngilizce
Level Doktora Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator


Course Goal / Objective

It is aimed that students will be able to conduct a marketing research for sustainable agriculture and food products from beginning to end.

Course Content

Definition of marketing research, content of research design (Research Process stages such as Method of research, Research Design, Data Collection Techniques, Sample Design), research design (types of studies and sources of marketing information), Sampling Procedures in Researches, Conducting Interviews (components of interviews, Response and Non-Response Bias, Interviewing types), and analyzing and interpreting the data at the basic level.

Course Precondition

None

Resources

Kotler, P., Wong, V., Saunders, J., Armstrong, G., 2005. Principles Of Marketing. Pearson Education Limited. England

Notes

Lecture Notes and presantations


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Obtaining detailed information about market research
LO02 Comprehensive knowledge of sustainable agriculture and marketing structures of food products
LO03 Obtaining information about market research processes and supporting this information with various examples
LO04 Obtaining information about stages of markering research
LO05 Obtaining information about importance of implications of marketing research


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Have theoretical and applied knowledge about the basic principles of Sustainable Agricultural Science (Agroecology) and Food Security. 3
PLO02 Yetkinlikler - Öğrenme Yetkinliği Learns national and international certificated agricultural systems and chemical residue-free production.
PLO03 Bilgi - Kuramsal, Olgusal Gains knowledge of laws and regulations on sustainable agriculture and food security and improve new approaches.
PLO04 Beceriler - Bilişsel, Uygulamalı Plans and apply the appropriate crop rotation systems for water and mineral cycle within the ecosystem dynamics.
PLO05 Beceriler - Bilişsel, Uygulamalı It develops healthy plant production materials (seeds, seedlings) and animal products beneficial for human nutrition.
PLO06 Bilgi - Kuramsal, Olgusal Gain knowledge on environmentally friendly strategies for the protection, development and sustainable use of soil and water resources. 4
PLO07 Beceriler - Bilişsel, Uygulamalı It develops fertilization programs which ecologically oriented soil and healthy nutrition of the crop for sustainable soil management.
PLO08 Beceriler - Bilişsel, Uygulamalı Gains knowledge about the disease factors, harmful weeds, insects, nematodes and mites that cause yield loss in culture plant cultivation.
PLO09 Yetkinlikler - Alana Özgü Yetkinlik It ensures that plant and animal production is carried out with a holistic approach in sustainable agricultural systems. 5
PLO10 Beceriler - Bilişsel, Uygulamalı Learn to create timely and correct mechanization programs. 3
PLO11 Yetkinlikler - Alana Özgü Yetkinlik On the basis of economic sustainability in agricultural production, it develops approaches that will ensure product acquisition and safe transportation to the consumer. 4
PLO12 Beceriler - Bilişsel, Uygulamalı It can develop systems that will ensure food safety and food security.
PLO13 Yetkinlikler - Alana Özgü Yetkinlik Knows the agricultural processes and economic analyzes of the produced yields to provide maximum benefit to the producer. 3
PLO14 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Develop and perform independent or team research and development projects on sustainable agriculture and food safety.


Week Plan

Week Topic Preparation Methods
1 Definition of marketing research Lecture Notes and presantations Öğretim Yöntemleri:
Anlatım, Soru-Cevap
2 Content of research design (research process stages such as method of research, research design, data collection techniques, sample design) Lecture Notes and presantations Öğretim Yöntemleri:
Anlatım, Soru-Cevap
3 Content of research design (research process stages such as method of research) Lecture Notes and presantations Öğretim Yöntemleri:
Anlatım, Soru-Cevap
4 Content of research design (data collection techniques, sample design) (continue) Lecture Notes and presantations Öğretim Yöntemleri:
Anlatım, Soru-Cevap
5 Research design (types of studies and sources of marketing information) Lecture Notes and presantations Öğretim Yöntemleri:
Anlatım, Soru-Cevap
6 Research design (types of studies and sources of marketing information) (continue) Lecture Notes and presantations Öğretim Yöntemleri:
Anlatım, Soru-Cevap
7 Mid-term exam Lecture Notes and presantations Ölçme Yöntemleri:
Yazılı Sınav
8 Sampling Methods in Researches Lecture Notes and presantations Öğretim Yöntemleri:
Anlatım, Soru-Cevap
9 Sampling Methods in Researches (continue) Lecture Notes and presantations Öğretim Yöntemleri:
Anlatım, Soru-Cevap
10 Conducting Interviews (components of interviews) Lecture Notes and presantations Öğretim Yöntemleri:
Anlatım, Soru-Cevap
11 Response and Non-Response Bias, Interviewing types) Lecture Notes and presantations Öğretim Yöntemleri:
Anlatım, Soru-Cevap
12 Analyzing and interpreting the data at the basic level Lecture Notes and presantations Öğretim Yöntemleri:
Anlatım, Soru-Cevap
13 Students’ presentation about examples marketing research Lecture Notes and presantations Öğretim Yöntemleri:
Anlatım, Soru-Cevap
14 Students’ presentation about examples marketing research Lecture Notes and presantations Öğretim Yöntemleri:
Anlatım, Soru-Cevap
15 Students’ presentation about examples marketing research Lecture Notes and presantations Öğretim Yöntemleri:
Anlatım, Soru-Cevap
16 Students’ presentation about examples marketing research Lecture Notes and presantations Öğretim Yöntemleri:
Anlatım, Soru-Cevap
17 Final exam Lecture Notes and presantations Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 5 70
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 15 15
Final Exam 1 30 30
Total Workload (Hour) 157
Total Workload / 25 (h) 6,28
ECTS 6 ECTS

Update Time: 09.05.2024 11:20