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Information
| Unit | ADANA VOCATIONAL SCHOOL |
| Code | MDT125 |
| Name | Fashion Marketing |
| Term | 2024-2025 Academic Year |
| Semester | 1. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. FİGEN ÖZEREN |
| Course Instructor |
Öğr. Gör. SELDA ARAS
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
With this course, students will gain competencies to examine product marketing, branding and pricing studies and to examine distribution channels and promotion studies.
Course Content
To examine marketing research; to examine product creation and branding studies; to examine pricing studies; to recognize and examine distribution channels, to recognize and examine promotion studies, to examine fashion marketing structure and strategies in the apparel industry
Course Precondition
none.
Resources
Fashion Marketing, Şule Çivitçi, Asil Publishing House, Ankara.
Notes
Fundamentals of Marketing Today with Questions and Answers Philip Kotler (Translation: Ümit Şensoy) Optimist Publishing Distribution, Istanbul, 2009
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Understands marketing research |
| LO02 | Explains branding and pricing studies |
| LO03 | Knows distribution channels and promotion activities |
| LO04 | Analyzes distribution channels and promotion activities. |
| LO05 | Knows the fashion marketing structure and strategy structures of the apparel industry. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains information about art culture and aesthetics in the field of fashion design. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Analyzes materials, methods and techniques related to the field of fashion design. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Evaluates the analysis of Fashion Design field problems by analyzing them. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Has critical and creative thinking skills for Fashion Design activities and applications. | 2 |
| PLO05 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Has sufficient background in occupational safety and social security issues. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Takes individual responsibility and works effectively in team work. | 3 |
| PLO07 | Bilgi - Kuramsal, Olgusal | Develop positive attitudes and behaviors towards lifelong learning, analyze and interpret the universal conditions required by the profession. | 2 |
| PLO08 | Yetkinlikler - Öğrenme Yetkinliği | To have the ability to perceive, think, design and apply multidimensional, analytical interpretation skills. | |
| PLO09 | Bilgi - Kuramsal, Olgusal | Has the ability to use office software and communication technologies together with the computer software required by the field. | |
| PLO10 | Bilgi - Kuramsal, Olgusal | Has a sense of professional and ethical responsibility. | |
| PLO11 | Bilgi - Kuramsal, Olgusal | Promotes fashion products with appropriate methods and applies marketing strategies. | 5 |
| PLO12 | Bilgi - Kuramsal, Olgusal | Plans the necessary trend and market research process for the collection | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Prepares the molds of the designs. | |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Analyzes and applies appropriate sewing techniques for designs.. | |
| PLO15 | Yetkinlikler - Öğrenme Yetkinliği | Evaluate the processes of creating 2-dimensional surfaces and 3-dimensional products by using the knowledge gained in the application of fashion design. | |
| PLO16 | Yetkinlikler - Öğrenme Yetkinliği | Creates surface arrangements with basic art elements and principles and prepares new designs. | |
| PLO17 | Beceriler - Bilişsel, Uygulamalı | Has sufficient background in aesthetics. | |
| PLO18 | Beceriler - Bilişsel, Uygulamalı | Evaluates the history of art and fashion. | |
| PLO19 | Yetkinlikler - Öğrenme Yetkinliği | Selects and applies design techniques appropriate to the chosen theme. | |
| PLO20 | Bilgi - Kuramsal, Olgusal | It has sufficient infrastructure in fiber, yarn, weaving, finishing, knitting and garment production. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Examining marketing research-1 | Homework Project (including preparation and presentation time) | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 2 | Examining marketing research-2 | Homework Project (including preparation and presentation time) | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 3 | To examine product creation and branding studies-1 | Homework Project (including preparation and presentation time) | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 4 | To examine product creation and branding studies-2 | Homework Project (including preparation and presentation time) | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 5 | To examine product creation and branding studies-3 | Homework Project (including preparation and presentation time) | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 6 | Examining pricing studies-1 | Homework Project (including preparation and presentation time) | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 7 | Examining pricing studies-2 | Homework Project (including preparation and presentation time) | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 8 | Mid-Term Exam | Homework Project (including preparation and presentation time) | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Recognizing and examining distribution channels-1 | Homework Project (including preparation and presentation time) | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 10 | Recognizing and examining distribution channels-2 | Homework Project (including preparation and presentation time) | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 11 | Recognizing and examining promotion studies-1 | Homework Project (including preparation and presentation time) | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 12 | Recognizing and examining promotion studies-2 | Homework Project (including preparation and presentation time) | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 13 | To examine the fashion marketing structure and strategies of the Turkish apparel industry-1 | Homework Project (including preparation and presentation time) | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 14 | To examine the fashion marketing structure and strategies of the Turkish apparel industry-2 | Homework Project (including preparation and presentation time) | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 15 | To examine the fashion marketing structure and strategies of the Turkish apparel industry-3 | Homework Project (including preparation and presentation time) | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 16 | Term Exams | Homework Project (including preparation and presentation time) | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Homework Project (including preparation and presentation time) | Ölçme Yöntemleri: Yazılı Sınav |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 2 | 2 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 80 | ||
| Total Workload / 25 (h) | 3,20 | ||
| ECTS | 3 ECTS | ||