TÜRKÇE
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Information
| Code | MDT125 |
| Name | Fashion Marketing |
| Term | 2024-2025 Academic Year |
| Semester | 1. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. FİGEN ÖZEREN |
| Course Instructor |
1 |
Course Goal / Objective
With this course, students will gain competencies to examine product marketing, branding and pricing studies and to examine distribution channels and promotion studies.
Course Content
To examine marketing research; to examine product creation and branding studies; to examine pricing studies; to recognize and examine distribution channels, to recognize and examine promotion studies, to examine fashion marketing structure and strategies in the apparel industry
Course Precondition
none.
Resources
Fashion Marketing, Şule Çivitçi, Asil Publishing House, Ankara.
Notes
Fundamentals of Marketing Today with Questions and Answers Philip Kotler (Translation: Ümit Şensoy) Optimist Publishing Distribution, Istanbul, 2009
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Understands marketing research |
| LO02 | Explains branding and pricing studies |
| LO03 | Knows distribution channels and promotion activities |
| LO04 | Explains promotion activities |
| LO05 | Explains the fashion marketing structure and strategy structures of the apparel industry |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Be in possession of informations about the subjects of art culture and easthetics in Fashion Design field. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Gain knowledge of materials, methods and techniques related to fashion design. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Makes the analysis to solve the problems in the field of Fashion Design. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Have critical and creative thinking skills for Fashion Design activities and practices. | 2 |
| PLO05 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Knows their rights on occupational safety and social security issues. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Takes individual responsibility and is prone to teamwork. | 3 |
| PLO07 | Bilgi - Kuramsal, Olgusal | Have the ability to follow developments in the necessity of lifelong learning and new technologies. | 2 |
| PLO08 | Yetkinlikler - Öğrenme Yetkinliği | Has the ability to perceive, think, design and implement multidimensional interpretations based on analysis. | |
| PLO09 | Bilgi - Kuramsal, Olgusal | Uses office software and communication technologies along with the computer software required by the field. | |
| PLO10 | Bilgi - Kuramsal, Olgusal | Has a sense of professional and ethical responsibility. | |
| PLO11 | Bilgi - Kuramsal, Olgusal | It introduces fashion products with appropriate methods and determines marketing strategies. | 5 |
| PLO12 | Bilgi - Kuramsal, Olgusal | Performs the necessary trend and market research for the collection. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Prepares patterns of designs. | |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Determines and applies appropriate sewing techniques for designs. | |
| PLO15 | Yetkinlikler - Öğrenme Yetkinliği | Have the ability to create 2D surfaces and 3D products by using the knowledge gained in the application of fashion design. | |
| PLO16 | Yetkinlikler - Öğrenme Yetkinliği | Create surface arrangements and create new designs with basic art elements and principles. | |
| PLO17 | Beceriler - Bilişsel, Uygulamalı | Has knowledge and ability in aesthetic issues. | |
| PLO18 | Beceriler - Bilişsel, Uygulamalı | Has knowledge of art and fashion history. | |
| PLO19 | Yetkinlikler - Öğrenme Yetkinliği | Can design and draw technically in accordance with the chosen theme. | |
| PLO20 | Bilgi - Kuramsal, Olgusal | Has general knowledge about fiber, yarn, weaving, finishing, knitting and apparel production process. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Examining marketing research-1 | Homework Project (including preparation and presentation time) | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 2 | Examining marketing research-2 | Homework Project (including preparation and presentation time) | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 3 | To examine product creation and branding studies-1 | Homework Project (including preparation and presentation time) | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 4 | To examine product creation and branding studies-2 | Homework Project (including preparation and presentation time) | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 5 | To examine product creation and branding studies-3 | Homework Project (including preparation and presentation time) | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 6 | Examining pricing studies-1 | Homework Project (including preparation and presentation time) | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 7 | Examining pricing studies-2 | Homework Project (including preparation and presentation time) | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 8 | Mid-Term Exam | Homework Project (including preparation and presentation time) | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Recognizing and examining distribution channels-1 | Homework Project (including preparation and presentation time) | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 10 | Recognizing and examining distribution channels-2 | Homework Project (including preparation and presentation time) | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 11 | Recognizing and examining promotion studies-1 | Homework Project (including preparation and presentation time) | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 12 | Recognizing and examining promotion studies-2 | Homework Project (including preparation and presentation time) | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 13 | To examine the fashion marketing structure and strategies of the Turkish apparel industry-1 | Homework Project (including preparation and presentation time) | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 14 | To examine the fashion marketing structure and strategies of the Turkish apparel industry-2 | Homework Project (including preparation and presentation time) | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 15 | To examine the fashion marketing structure and strategies of the Turkish apparel industry-3 | Homework Project (including preparation and presentation time) | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 16 | Term Exams | Homework Project (including preparation and presentation time) | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Homework Project (including preparation and presentation time) | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 2 | 2 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 80 | ||
| Total Workload / 25 (h) | 3,20 | ||
| ECTS | 3 ECTS | ||