AS350 Public Opinion Strategies and Practices

4 ECTS - 1-1 Duration (T+A)- 6. Semester- 1 National Credit

Information

Code AS350
Name Public Opinion Strategies and Practices
Term 2024-2025 Academic Year
Semester 6. Semester
Duration (T+A) 1-1 (T-A) (17 Week)
ECTS 4 ECTS
National Credit 1 National Credit
Teaching Language Türkçe
Level Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Dr. Öğr. Üyesi GÜLNUR KAPLAN ESEN
Course Instructor
1 2
Emine GÜLAL ŞAHİN (A Group) (Ins. in Charge)


Course Goal / Objective

The course aims to transfer the theorical information to the practice with focusing on the public relations campaign and its steps, the technics and examples which are used in public relations, the tools and activities that are used in public relations. With using the examples of public events, and the student-agencies, students will be able to prepare a public relations campaign and become qualified in this field.

Course Content

The main terms and definitions in Public Relations, the campaign process and its steps in public relations, the examples of public relations campaigns, public relations implementations in written/visual and verbal communications, media strategies and relations, press conference/press release/press invitations, product communications and placements, exhibition and fair organizing, in-house PR, reputation management, crisis management, corporate affairs and lobbying activities, global public relations, e-public relations will be discussed, and public relations projects will be prepared by the students.

Course Precondition

None

Resources

Balta Peltekoğlu, F. (2016). Halkla İlişkiler Nedir?. 9. Baskı, İstanbul: Beta. / Aydede, C. (2003). Halkla İlişkiler Kampanyaları. 3. Baskı, İstanbul: MediaCat. / Seitel, F. P. (2016). Halkla İlişkiler Uygulaması. Seda Çakar Mengü (Çev.), İstanbul: Nobel Akademik.

Notes

Keskin, F. (2017). Politik Kampanya: Teorik ve Pratik. Ankara: Siyasal. / Electronic resources on the subject.


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Acquires ınterpretation of Public Relations, its planning, and its implementations.
LO02 Studies history and development of Public Relations and its implementations.
LO03 Plans and manages Public Relations implementations.
LO04 Positions and coordinates Public Relations implementations in written/visual and verbal communications.
LO05 Prepares and implements Public Relations projects for different sectors.
LO06 Comprehends and manages the organisation of Public Relations Agency.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Explains the basic concepts of the field, communication patterns, communication and cultural functions within the framework of communication as the basis of Communication Studies. 2
PLO02 Bilgi - Kuramsal, Olgusal Recognizes the national and global communication systems, the basic concepts, theories and principles. 2
PLO03 Bilgi - Kuramsal, Olgusal Holds information related to the fields as a basis; Instrumental Social Communications (Radio, TV, Film, Advertising, Public Relations, Journalism) within a terminological frame (=teleological) (Public Sphere, Public Opinion, Cultural Production Areas, Citizen Participation, Popular Culture, etc.). 4
PLO04 Bilgi - Kuramsal, Olgusal Has the knowledge and skills to use and/or explain how communication works in every aspect in different cultures, from individual to group, mass, institutional communication within the major tools of communication. 5
PLO05 Bilgi - Kuramsal, Olgusal Distinguishes non-scientific knowledge from the scientific method, and follows technological innovations in the field with the updated work. 2
PLO06 Beceriler - Bilişsel, Uygulamalı From an interdisciplinary perspective, acknowledged the concept of communication to synthesize information that Communication Studies has background from different areas like, Sociology, History, Psychology, Linguistics, Political Sciences, Anthropology and so on. 1
PLO07 Beceriler - Bilişsel, Uygulamalı Produces thoughts and knowledge to understand and solve communication problems encountered in size of individual to global communications. 4
PLO08 Beceriler - Bilişsel, Uygulamalı As a requirement of competence to communicate effectively, has the ability to express himself/herself up, facing the people with correct understanding in environments in which he/she is capable of empathy sets. 3
PLO09 Beceriler - Bilişsel, Uygulamalı Organizes and/or actively participates in the social, artistic and cultural activities, reports events. 5
PLO10 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Follows the local, national and international events with critical comments. 2
PLO11 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Is able to work in the group as well as having the competence of the individual work 5
PLO12 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Develops a sense of responsibility towards the society, as individuals, develops projects for the benefit of the community, leadership and entrepreneurial skills of intellectual exhibitions. 5
PLO13 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Improves constantly himself/herself, as well as being open to professional developments in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning 2
PLO14 Yetkinlikler - Öğrenme Yetkinliği Has rational thinking skills, creative thinking in written, oral, visual and so on, as well as using the methods and strategies, for the purpose of communicating thoughts. 5
PLO15 Yetkinlikler - İletişim ve Sosyal Yetkinlik Has at least one foreign language in the European Language Portfolio (B) with the level of using the information in track and communicate with colleagues abroad.
PLO16 Yetkinlikler - İletişim ve Sosyal Yetkinlik While accessing all kinds of information, using and transmitting of all other thoughts on the process and in all other practices of the profession strives to comply with ethical requirements and endeavors. 5
PLO17 Yetkinlikler - İletişim ve Sosyal Yetkinlik Has basic skills and use these skills for mediating to the general population methods in the specific praxis areas, such as media literacy, 4
PLO18 Yetkinlikler - İletişim ve Sosyal Yetkinlik Is competent to use required level of knowledge of the area and use of computer software as well as all means of communication (body language, verbal and nonverbal communication, newspapers, magazines, radio, television, cinema, internet and other information / communication technologies, and mass media) 4
PLO19 Yetkinlikler - Alana Özgü Yetkinlik Identifies learning needs and future career plan and perform accordingly. 5
PLO20 Yetkinlikler - Alana Özgü Yetkinlik Has the knowledge of the legal framework related to the field. 2


Week Plan

Week Topic Preparation Methods
1 Introduction to Public Relations. An overview to main terms and definitions. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
2 Campaign Process and Steps. Analyzing, Researching, Creating Scenarios to Solve a Problem. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
3 Strategic Planning. Term of Target Audience, and Identification of Target Audience. Definition of Strategies and Budget Planning. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
4 Examining of Public Relations Implementations and their Examples. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
5 Public Relations Implementations in Written/Visual and Verbal Communications. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
6 Media Strategies, and Media Relations. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
7 Public Relations Implementations: Press Conference and Press Release, Press Invitations, Product Communications and Product Placement Activities. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
8 Mid-Term Exam Taught course subjects Öğretim Yöntemleri:
Bireysel Çalışma, Proje Temelli Öğrenme
9 Speeches for Press/Campaign Presentation Technics. Exhibitions, Fairs and Organizations. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Beyin Fırtınası
10 Campaign Implementations, Control, and Evalution. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
11 Public Relations Implementations in In-house PR, Reputation Management, Crisis Management, Corporate Affairs and Lobbying Activities. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
12 Global Public Relations Implementations, e-PR Implementations. PR Company Organization, Operation, and Choosing. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
13 Preparing of Campaign Project assignment Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Proje Temelli Öğrenme
14 Project work Project assignment Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Proje Temelli Öğrenme
15 Project presentation Project assignment Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Proje Temelli Öğrenme
16 Term Exams Taught course subjects Öğretim Yöntemleri:
Grup Çalışması, Proje Temelli Öğrenme
17 Term Exams Taught course subjects Öğretim Yöntemleri:
Grup Çalışması, Proje Temelli Öğrenme


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 2 28
Out of Class Study (Preliminary Work, Practice) 14 2 28
Assesment Related Works
Homeworks, Projects, Others 1 4 4
Mid-term Exams (Written, Oral, etc.) 1 8 8
Final Exam 1 24 24
Total Workload (Hour) 92
Total Workload / 25 (h) 3,68
ECTS 4 ECTS

Update Time: 11.05.2024 11:33