TÜRKÇE
ENGLISH
Information
| Code | PZR264 |
| Name | TOURISM MARKETING |
| Term | 2024-2025 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. SADIK EREN |
| Course Instructor |
1 2 |
Course Goal / Objective
It is aimed to gain the evaluation of the marketing knowledge, concepts , tools and the ability to apply to the field of tourism.
Course Content
1 Marketing in general 2 Service marketing 3 Introduction to tourism marketing 4 Tourism marketing environment 5 Tourism marketing planning 6 Tourism Market 7 Touristic Product 8 Pricing touristic products 9 Distribution in tourism 10 Promotion of touristic products 11 People in tourism marketing 12 Physical evidence in tourism marketing 13 Process in tourism marketing
Course Precondition
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Resources
Mikdat Erol, Turizm Pazarlaması, 2003.
Notes
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Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Learning of the tourism marketing concept and function. |
| LO02 | Providing the service and its elements in general. |
| LO03 | Learning the behaviours of customers in tourism sector |
| LO04 | Perception of the marketing effectiveness in current samples. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Have basic theoretical knowledge supported by up-to-date information in the field of marketing. | 4 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Gains the skills to use the basic theoretical and applied knowledge acquired in the field of marketing at an advanced education level in the same field or in a field at the same level. | 4 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Using the knowledge and skills acquired in the field of marketing, he/she will be able to analyze, interpret, question, criticize and find solutions to any marketing problem at a basic level. | 2 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Gains the ability to independently carry out a basic level of marketing related work. | 2 |
| PLO05 | Bilgi - Kuramsal, Olgusal | Take responsibility individually or as a team member to solve problems encountered in marketing-related applications. | 2 |
| PLO06 | Bilgi - Kuramsal, Olgusal | He/she can carry out activities for the development of the personnel he/she is responsible for. | 2 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | They can criticize the basic knowledge and skills acquired in marketing, have the ability to identify their deficiencies and meet these deficiencies. | 2 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Gains lifelong learning awareness. | 1 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He/she can convey his/her thoughts through written, verbal and visual communication at the level of basic knowledge and skills on marketing-related issues. | 1 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He/she can share his/her thoughts on marketing-related issues and solutions to problems with experts and non-experts. | 1 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Obtains a basic level of foreign language knowledge to monitor information in the field of marketing and communicate with colleagues and non-nationals. | |
| PLO12 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | With the basic computer use required by the marketing field, internet technologies can use office software at a basic level. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Have social, scientific, cultural and ethical values in the stages of collecting any data in the field of marketing, applying it and announcing the results. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Marketing in general | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 2 | Service marketing | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 3 | Introduction to tourism marketing | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 4 | Tourism marketing environment | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 5 | Tourism marketing planning | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 6 | Tourism Market | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 7 | Touristic Product | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 8 | Mid-Term Exam | Ölçme Yöntemleri: Yazılı Sınav |
|
| 9 | Pricing touristic products | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Grup Çalışması |
| 10 | Distribution in tourism | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Grup Çalışması |
| 11 | Promotion of touristic products | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Grup Çalışması |
| 12 | People in tourism marketing | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Grup Çalışması |
| 13 | Physical evidence in tourism marketing | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Grup Çalışması |
| 14 | Process in tourism marketing | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Grup Çalışması |
| 15 | Couse review | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 16 | Term Exams | Ölçme Yöntemleri: Yazılı Sınav |
|
| 17 | Term Exams | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||