TÜRKÇE
ENGLISH
Information
| Code | RTV235 |
| Name | Social Media |
| Term | 2024-2025 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Batuhan KALAYCI |
| Course Instructor |
Batuhan KALAYCI
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this course is to provide students with a comprehensive understanding of how digital technologies and social media are changing communication strategies and tactics across different industries.
Course Content
This course analyzes social media in its socio-historical context and varying theoretical perspectives. New media technologies provide a variety of new uses and have many different features compared to traditional media. This course summarizes these new features of new media technologies and examines how to use these features for good social media management.
Course Precondition
There are no prerequisites.
Resources
Instructor's individual lecture notes and scientific publications deemed appropriate.
Notes
There are no additional resources.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Have basic knowledge about web technologies. |
| LO02 | Basic understanding of liberal and critical approaches to social media. |
| LO03 | Strong understanding of the features of social media. |
| LO04 | It can explain how social media challenges traditional media. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Basic concepts related to radio and television programming, professional terms, principles and describes the architectural features. | 4 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Apply the basic concepts of news media organizations in the production stage, knows the principles and methods. | |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | news generated in the media sector, news interviews, commentary jokes, chat, articles, reviews, portraits, biographies, memoirs, travel writing, radio text, television programs, text, script writing, and basic information that can create radio and television programs of various types It has. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Visual design, graphic-animasyon- filming, photography, audio and video files to process, and has the necessary professional achievements to make fiction. | 2 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Radio and television program prepares the proposal form, radio and television programs copy writer, explains how to do the various formats of radio and television programs. | 3 |
| PLO06 | Yetkinlikler - Alana Özgü Yetkinlik | Medy all kinds of news in the industry (radio-television-internet -Newspaper and Magazine News) balls, writer, literary types (corner post-paragraph article, review, portraits, interviews, biography-autobiography, memoirs, travel writing and so on. ) produces, prepares radio and television programs. | 3 |
| PLO07 | Yetkinlikler - Alana Özgü Yetkinlik | Fotoğraf, audio and video files, jobs, apply the editing technique makes editing, advertising, series and film script writer knows graphic design and animation issues and shooting techniques, the film pulls, technological tools are used effectively. | 4 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Radio-TV. identify the data required for the solution of well-defined problems in the field, in order to make the collection and use of critical and creative thinking in an effective manner; In practice the theoretical information needed, the hands and / or intellectual skills to demonstrate how to implement appropriate methods, tools and techniques to use. | 4 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Radio-TV. issues related to the field area, taking into account the professional legislation, acting in the media sector awareness of ethical values and social responsibility (newspapers, internet, magazines, radio and television organizations, etc.) prepares the content of the products manufactured. | 4 |
| PLO10 | Yetkinlikler - Alana Özgü Yetkinlik | Radio-TV. in the field of media and communication sector (written and audiovisual-internet, etc.) in various areas of expertise to the appropriate product out putting professional aspects of technological tools and equipment (phones, cameras, computers, cameras, recording cihac etc.) it uses active. | 5 |
| PLO11 | Beceriler - Bilişsel, Uygulamalı | Radio Tv. have the ability to clearly explain the designs and applications related to the field to their colleagues, superiors and the people and groups they serve, and to work in related teams, including interdisciplinary ones. | 3 |
| PLO12 | Bilgi - Kuramsal, Olgusal | It manages a process in a way to take responsibility personally when necessary and to objectively evaluate and supervise the performances of other employees and to meet professional needs | 3 |
| PLO13 | Beceriler - Bilişsel, Uygulamalı | Won the lifelong learning skills, knowledge related to their profession, skills and experiences (courses, seminars, research, and in-service training of service vb.yöntem) in working life by developing continuous use. | 5 |
| PLO14 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He knows that the only way to reach real and correct information in the media sector is to establish a healthy, effective, accurate and strong communication, and he understands the necessity of using an effective Turkish and one or more of the other foreign languages while doing this. | 5 |
| PLO15 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Radio-TV. With colleagues in the field and in the media sector, with other people and knows the power of the Internet to communicate with the relevant audiences actively informatics and to use social networking sites and twiter and use communication technologies. | 5 |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Explains the protocol and rules of social behavior in community life, makes decisions according to her place and uses initiative | 3 |
| PLO17 | Bilgi - Kuramsal, Olgusal | Radio and Television Programming on base, has practical and theoretical knowledge. | 4 |
| PLO18 | Beceriler - Bilişsel, Uygulamalı | Medy all kinds of news in the industry (radio-television-internet -Newspaper and Magazine News) collects, author, literary genres (corner post-paragraph article, review, portraits, interviews, biography-autobiography, memoirs, travel writing and so on. ) produces, prepares radio and television programs, photos, audio and video files, works, makes and fiction writer. | 3 |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | While serving in the field, taking into account the human rights and freedoms within the framework of democracy; social, scientific, cultural values and emphasis on professional ethics, and data services to the private and public spheres deliberately discrimination . | 2 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Information about the purpose and framework of the course | No preliminary preparation is required. | Öğretim Yöntemleri: Anlatım |
| 2 | Social media definition, history, differences from traditional media and web technologies | No preliminary preparation is required. | Öğretim Yöntemleri: Anlatım |
| 3 | Features of social media | No preliminary preparation is required. | Öğretim Yöntemleri: Anlatım |
| 4 | Social media theories | No preliminary preparation is required. | Öğretim Yöntemleri: Anlatım |
| 5 | social media marketing | No preliminary preparation is required. | Öğretim Yöntemleri: Anlatım |
| 6 | influencer marketing | No preliminary preparation is required. | Öğretim Yöntemleri: Anlatım |
| 7 | Social media management | No preliminary preparation is required. | Öğretim Yöntemleri: Anlatım |
| 8 | Mid-Term Exam | Lecture notes and publications | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Social media optimization | No preliminary preparation is required. | Öğretim Yöntemleri: Anlatım |
| 10 | Content development and management strategies on social media | No preliminary preparation is required. | Öğretim Yöntemleri: Anlatım |
| 11 | Theories of content development and management strategies in social media | No preliminary preparation is required. | Öğretim Yöntemleri: Anlatım |
| 12 | Opportunities and challenges offered by social media | No preliminary preparation is required. | Öğretim Yöntemleri: Anlatım |
| 13 | Critical approach to social media | No preliminary preparation is required. | Öğretim Yöntemleri: Anlatım |
| 14 | Artificial Intelligence and social media | No preliminary preparation is required. | Öğretim Yöntemleri: Anlatım |
| 15 | Content production and legal obligations with artificial intelligence. | No preliminary preparation is required. | Öğretim Yöntemleri: Anlatım |
| 16 | Term Exams | lecture notes and publications | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | lecture notes and publications | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||