TÜRKÇE
ENGLISH
Information
| Code | BUSS301 |
| Name | Principles of Marketing |
| Term | 2024-2025 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 5 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | İngilizce |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. HATİCE DOĞAN SÜDAŞ |
| Course Instructor |
Dr. Öğr. Üyesi Selin KÖKSAL ARAÇ
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
To learn the components of a companys strategic marketing program including how to plan, price, promote, and distribute products and services, To understand marketings role in the society, To identify why and how consumers are considered in our strategic marketing plans.
Course Content
This course consists of the subjects of definition and scope of marketing, strategic marketing plan, marketing environment, market segmentation, targeting and positioning, marketing research, industrial markets and consumer behaviors.
Course Precondition
None
Resources
Pearson Yayınları Principles Of Marketing Philip Kotler , Gary Armstrong
Notes
Library and databases
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Can determine environmental factors that may affect marketing decisions, develop and apply strategic marketing plan. |
| LO02 | Can learn the fundamentals of marketing research |
| LO03 | Learn the factors that affect consumer behavior, decision mechanisms and buying decisions. |
| LO04 | Find out specifications of industrial markets and industrial buying behavior. |
| LO05 | Have knowledge about fundamentals and steps of effective market segmentation. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Has the conceptual and theoretical competence to explain the phenomena in the disciplines of Political Science and International Relations. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Identifies the international and national issues by methodologies used in the disciplines of Political Science and International Relations; chooses the appropriate analysis techniques across the issues and applies the appropriate empirical studies. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Becomes skilful at following and interpreting different social areas in international and national levels and also applies the problem-solving oriented practices. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Collects, reviews and analyzes the data obtained which necessary for modelling applications in the Social Science. | 4 |
| PLO05 | Bilgi - Kuramsal, Olgusal | Individually and/or in a team, takes responsibility, leadership, and works effectively. | 5 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | In recognition of the need for lifelong learning, follows the latest developments in the field and improves himself/herself. | 3 |
| PLO07 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Uses Turkish, and at least one more foreign language, in accordance with the requirements of academic and work life. | |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Understands and interprets the feelings, thoughts and behaviors of related persons correctly; and expresses himself/herself in written and oral forms accurately. | |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Improves his/herself constantly by defining educational requirements considering interests and talents in scientific, cultural, art and social fields besides career development. | 4 |
| PLO10 | Yetkinlikler - Öğrenme Yetkinliği | Questions traditional approaches, practices and methods; and develops and applies new study methods if necessary. | 4 |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Recognizes and implements social, scientific and professional ethical values. | 4 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Develops skills of defining and analyzing the international, regional and national oriented issues, producing appropriate conflict-resolution techniques and negotiation skills. | 2 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Develops critical thinking skills. | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Marketing in the modern organization | Presentation | Öğretim Yöntemleri: Anlatım |
| 2 | Marketing planning: An overview of marketing | Reading the related chapter | Öğretim Yöntemleri: Anlatım |
| 3 | The marketing environment | Presentation | Öğretim Yöntemleri: Anlatım |
| 4 | Understanding consumer behavior | Reading the related chapter | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 5 | Understanding organizational buying behavior | Reading the related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 6 | Marketing Ethics and Corporate Responsibility | Reading the related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 7 | Marketing research and information system | Reading the related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 8 | Midterm Exam | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Market segmentation and positioning | Reading the related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 10 | Managing Products: Brand and corporate identity management | Reading the related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 11 | Managing Products: Product life cycle, Portfolio planning, Product Growth Strategies | Reading the related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 12 | Developing new products | Reading the related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 13 | Pricing | Preparing for the presentation | Ölçme Yöntemleri: Proje / Tasarım |
| 14 | Distribution | Preparing for the presentation | Ölçme Yöntemleri: Proje / Tasarım |
| 15 | Presentations | Preparing for the presentation | Ölçme Yöntemleri: Proje / Tasarım |
| 16 | Final Exam | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Final Exam | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 114 | ||
| Total Workload / 25 (h) | 4,56 | ||
| ECTS | 5 ECTS | ||