TÜRKÇE
ENGLISH
Information
| Code | SYB156 |
| Name | Communication and Media in Sports |
| Term | 2024-2025 Academic Year |
| Semester | 2. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. İREM KAVASOĞLU |
| Course Instructor |
1 |
Course Goal / Objective
The aim of this course is to provide students with knowledge and awareness about the importance and effects of communication and media in sports.
Course Content
Traditional Media and Social Media, Relationship between Sports and Social Media, Social Media and Sports Sector, Athletes and Social Media, Sports Organizations and Social Media, Sports Organizations and Social Media, Social Media in terms of Sports Marketing, Brand Building of Athletes and Social Media, Female Athletes and Social Media
Course Precondition
None.
Resources
Abeza, G. (2023). Social Media and Sport Studies (2014–2023): A Critical Review. International Journal of Sport Communication, 16(3), 251-261. https://doi.org/10.1123/ijsc.2023-0182 • Abeza, G., O’Reilly, N., & Seguin, B. (2019). Social media in relationship marketing: The perspective of professional sport managers in the MLB, NBA, NFL, and NHL. Communication & Sport, 7(1), 80–109. https://doi.org/10.1177/2167479517740343 • Abeza, G., Sanderson, J. (2022). Theory and social media in sport studies. International Journal of Sport Communication, 15(6), 1-9. • Acar F., Altunok G. (2013). The ‘politics of intimate’at the intersection of neo-liberalism and neo-conservatism in contemporary Turkey. Women’s Studies International Forum, 41(1), 14–23. https://doi.org/10.1016/j.wsif.2012.10.001 • Akgöz, G. (2016). From unhappy marriage to dangerous liaison: feminism, neoliberalism and social movements. Fe Dergi, 8(2), 85-100. • Arat, N. (1996). Women's studies in Turkey. Women's Studies Quarterly, 24(1/2), 400-411. • Atuk S. (2020). Femicide and the speaking state: Woman killing and woman (re) making in Turkey. Journal of Middle East Women's Studies, 16(3), 283–306. https://doi.org/10.1215/15525864-8637409 • Ayhan, B., & Demir, Y. (2022). Systematic Sexism: Women’s Sports News in a Circle of Gatekeepers and Users on Twitter. Communication & Sport, 1-23. https://doi.org/10.1177/21674795221147644.
Notes
Witkemper, C., Lim, C. H., & Waldburger, A. (2012). Social media and sports marketing: Examining the motivations and constraints of Twitter users. Sport Marketing Quarterly, 21(3). Clavio, G. (2020). Social media and sports. Human Kinetics.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Knows the differences between New Media and Traditional Media. |
| LO02 | Interprets the relationship between Communication, Social Media and Sports. |
| LO03 | Understands the advantages and disadvantages of social media for athletes. |
| LO04 | Understands the importance of communication and social media for the sports industry. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Has advanced knowledge about management and leadership theories and concepts, sports organizations, problems, policies and historical processes in the field of sports management. | |
| PLO02 | Beceriler - Bilişsel, Uygulamalı | Has the ability to transfer information about the field of sports management to employees and colleagues. | 1 |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | Recognizes the sports facilities and technologies, follows their progress and uses information technology in accordance with the sport sciences. | |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Analysis the internal and external environment of sport organizations, solves its problems and makes decisions in accordance with the changing conditions. | |
| PLO05 | Yetkinlikler - Alana Özgü Yetkinlik | Uses sports culture, philosophy and organizational culture and ethical values in managerial processes. | 2 |
| PLO06 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Determines organizational goals, objectives and strategies in the working environment. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Applies technical, tactical and managerial skills of sports branches. | |
| PLO08 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Communicates effectively with professionals and stakeholders. | 1 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Conducts research and produces projects in the field of sports management. | |
| PLO10 | Bilgi - Kuramsal, Olgusal | Has knowledge of general human anatomy, physiology and nutrition. | |
| PLO11 | Yetkinlikler - Alana Özgü Yetkinlik | It analyzes and effectively executes the relations with its stakeholders by applying the management functions of the organization and the institution. | 1 |
| PLO12 | Yetkinlikler - Alana Özgü Yetkinlik | Acts in accordance with ethical values in business and social areas. | 2 |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Effectively uses computer programs related to information and communication technologies required by the field of Sports Management. | 4 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Course Introduction | Preparing course resources and content. | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 2 | Traditional and Social Media | Literature review and reading article, Literature review and article review and interviews with social media content producers. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 3 | Traditional and Social Media in Sports | Reading books and articles on the subject. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Beyin Fırtınası |
| 4 | Relationship between Sports and Social Media | Reviewing articles and reading relevant literature. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | Social Media in Terms of Sports Industry | Scanning and reading, resources, reading article, Interviews with social media content producers. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay, Tartışma |
| 6 | Athletes and Social Media | Case study examining, scanning and reading resources | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | Sports Organization and Social Media | Make short interview, scanning and reading resources | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Örnek Olay |
| 8 | Mid-Term Exam | Prepare to exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Sports Events and Social Media | Literature review and article review Interviews with social media content producers. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 10 | Social Media in terms of Sports Marketing | Interview to expert, scanning and reading resources | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap, Örnek Olay |
| 11 | Athletes Branding and Social Media | Article review and fieldwork, short interviews with social media managers. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 12 | Women Athletes and Social Media | Interview to social media expert, scanning and reading resources | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Örnek Olay |
| 13 | Digital activism and sports | Reviewing articles and reading relevant literature, Interviews with social media managers. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 14 | Cyber violence and sports | Interviewing people who have experienced cyber violence, scanning and reading sources | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Rol Oynama |
| 15 | General | Reviewing articles and reading relevant literature, Interviews with social media managers. | Öğretim Yöntemleri: Soru-Cevap, Anlatım, Tartışma |
| 16 | Term Exams | Prepare to exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Prepare to exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 2 | 10 | 20 |
| Mid-term Exams (Written, Oral, etc.) | 0 | 0 | 0 |
| Final Exam | 1 | 5 | 5 |
| Total Workload (Hour) | 95 | ||
| Total Workload / 25 (h) | 3,80 | ||
| ECTS | 4 ECTS | ||