TSP117 Consumer Behavior

3 ECTS - 2-0 Duration (T+A)- 1. Semester- 2 National Credit

Information

Code TSP117
Name Consumer Behavior
Term 2024-2025 Academic Year
Semester 1. Semester
Duration (T+A) 2-0 (T-A) (17 Week)
ECTS 3 ECTS
National Credit 2 National Credit
Teaching Language Türkçe
Level Ön Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Öğr. Gör.Dr. SEVAL RENKAL DIBLAN
Course Instructor Öğr. Gör.Dr. SEVAL RENKAL DIBLAN (A Group) (Ins. in Charge)


Course Goal / Objective

To provide students with information about the reasons of consumer behavior, factors affecting consumer behavior, consumption strategies, consumer reactions and consumer psychology.

Course Content

This course is designed to introduce and familiarize students with the basic concepts and procedures for investigating consumers' and industrial users' buying habits, pre-purchase decision processes, and post-purchase evaluation processes. Emphasis will be on assessing the importance of various factors within the market environment and their influences on the assessment of individuals and groups attitudinal and behavior outcomes in different market situations as well as in developing workable managerial strategies.

Course Precondition

No prerequisites.

Resources

Solomon, Michael R.. (2018). Consumer Behavior : buying, having, and being (Ed. 12th). Boston: Pearson.

Notes

Lecture Notes, Seval RENKAL DIBLAN


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Eexplain the reasons of consumer behaviour.
LO02 Interpret factors affecting consumer behaviour.
LO03 Explain consumption strategies.
LO04 Interpret consumer reactions.
LO05 Questions the reasons for buying or not buying behavior by having knowledge about consumer psychology.
LO06 Gain knowledge about consumer behavior, especially about topics such as motivation, personality, perception, learning, and attitude.
LO07 Learn, social and cultural aspects of consumer behavior.
LO08 Explain consumer decision making process.
LO09 Interpret the relationship between consumer behavior and marketing strategy.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Tourism and travel services with the basic concepts and principles of the field that understand how their activities See new developments and technologies in the field of tourism and travel services, and understand the importance of these 2
PLO02 Bilgi - Kuramsal, Olgusal Learn the tourism sector services involving public sector also has specific sensitivities and understand their behavior patterns related to these sensitivities.   Tour operator and understand the intricacies of technical and operation issues.   2
PLO03 Bilgi - Kuramsal, Olgusal Understanding of the importance of lifelong learning, scientific and technological advances constantly improve yourself by watching, tracking global issues to be conscious individuals. 3
PLO04 Bilgi - Kuramsal, Olgusal Recognizes the valuable documents and books used in commercial life and work according to proper procedures and principles of the legislation. Office layout and personnel management, public relations, communications and make the necessary skills related to information storage gains.
PLO05 Beceriler - Bilişsel, Uygulamalı How to recognize that the execution of administrative activities in the tourism and travel services.
PLO06 Beceriler - Bilişsel, Uygulamalı Civil liability in the field of tourism and travel, and will have information about legislation
PLO07 Beceriler - Bilişsel, Uygulamalı It captures an important opportunity to reach the levels required by the industry in foreign languages. Labour gain the ability to run software packages may encounter in life.
PLO08 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Face to face communication, effective communication and features have gained power to persuade. 5
PLO09 Yetkinlikler - Öğrenme Yetkinliği Understand how it works at all levels of the travel process.
PLO10 Yetkinlikler - Öğrenme Yetkinliği Learns the business life in general and the characteristics of businesses operating in the transportation sector in particular. 2
PLO11 Yetkinlikler - Alana Özgü Yetkinlik Be sensitive to differences between people and cultures, show tolerance and respect. 5
PLO12 Yetkinlikler - Öğrenme Yetkinliği It measures the impact of the tourism sector on the country's economy and transportation services. 3


Week Plan

Week Topic Preparation Methods
1 Basic Concepts of Marketing and Its Strategies, Consumer in Modern Marketing readings about related topic Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
2 Consumer Behavior readings about related topic Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
3 Interdisciplinary Approaches in Consumer Behavior readings about related topic Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
4 Cosumer Behavior Model readings about related topic Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
5 Consumer as an Indıvıdual, Perception, Learning, Motivation, Value and Involvement readings about related topic Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
6 Consumer as an Indıvıdual, Attitude and Identity readings about related topic Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
7 Income, age, family structure,social status, readings about related topic Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
8 Mid-Term Exam preparation for the exam Ölçme Yöntemleri:
Yazılı Sınav
9 Traditional and Modern Approaches, Veblen, Skinner, Pavlov and Freud's Basic Theories readings about related topic Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
10 Innovation, Goup and The Effect of Opinion Leader readings about related topic Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
11 Consumer knowledge acquisition and decision making process readings about related topic Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
12 Consideration after purchasing process readings about related topic Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
13 Culture and Life Style readings about related topic Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
14 The antecedents of Consumer Behaviour readings about related topic Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
15 The antecedents of Consumer Behavior and Some Examples readings about related topic Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
16 Final Exams preparation for the exam Ölçme Yöntemleri:
Yazılı Sınav
17 Final Exams preparation for the exam Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 2 28
Out of Class Study (Preliminary Work, Practice) 14 2 28
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 6 6
Final Exam 1 16 16
Total Workload (Hour) 78
Total Workload / 25 (h) 3,12
ECTS 3 ECTS

Update Time: 13.05.2024 02:47