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Information
| Code | GZT201 |
| Name | Mass Media Theories |
| Term | 2024-2025 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. ÇİĞDEM YASEMİN ÖZKAN |
| Course Instructor |
1 2 |
Course Goal / Objective
It is aimed to to introduce students to the basic theories that shape the field of communication and media studies, to understand these theories in the context of historical and social frameworks
Course Content
The approaches, theories and models developed in the field of communication and media studies are discussed in relation to the social theory.
Course Precondition
There are no prerequisites for the course.
Resources
Burak Özçetin, Kitle İletişim Kuramları - Kavramlar, Okullar, Modeller, İletişim Yayınları.
Notes
İletişim Ansiklopedisi: http://yenimedya.info/. Erol Mutlu, İletişim Sözlüğü, Bilim ve Sanat Yayınları.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Define concepts related to communication and media studies |
| LO02 | Explains concept of mass society and mass culture approach |
| LO03 | Learn about researches on mass media. |
| LO04 | Discuss basic theoretical approaches in the field of mass communication |
| LO05 | Evaluates the media in terms of modernization theory. |
| LO06 | Explain explains cultural imperialism and media imperialism theses |
| LO07 | Distinguish the basic features and representatives of the propaganda model. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Has knowledge about the concepts and professional rules related to the profession and field of journalism. | 3 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Has knowledge about news production, consumption and distribution processes, news sources, news / media text types. | 5 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Understands theories, models and approaches related to media and communication systems. | 5 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Gains knowledge of the legal framework of journalism in Turkey and internationally, legal rights of journalists, press professional principles and ethical codes. | 3 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Conducts scientific research in the field of social and human sciences, especially communication and media. | 3 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Gains the ability to use and develop traditional and new/digital communication technologies, computer and information systems. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Produces written, visual and audio content for traditional and digital journalism/media environments. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Synthesizes the concepts/fields of society, culture and communication. | 5 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Apply democratic rules, human rights and communication rights to promote social reconciliation and peace. | 3 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Works individually and collectively in professional life. | |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Critically examines the agenda and innovations of local, regional, national and international media from new perspectives. | 4 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | To be aware of media literacy and evaluate traditional and digital media content with critical approaches. | 5 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | To be able to master the professional, commercial and legal processes of journalism and media organizations, current and emerging business models. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Recognizes the otherizing, discriminatory and hateful discourses in the media and society and stands against such discourses. | 4 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Thanks to theoretical and practical knowledge, he/she participates in decision-making mechanisms both in the media organization where he/she works and in the society where he/she lives. | |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Follows cultural, artistic and scientific activities related to the field. | |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Produces solutions to problems in the functioning of journalism/media organizations. | 3 |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Is competent in new generation journalism types and practices. | |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Assumes duties such as press consultancy, communication coordinator, press consultancy, communication manager in various institutions and organizations. | |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Pay attention to work and worker safety within the framework of laws and regulations. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction, course presentation | İntroduction of materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 2 | What is theory, Mutuality of Research and Theory, Functions of theories, Why do we study theory | Reading course materials, discussion | Öğretim Yöntemleri: Anlatım, Tartışma |
| 3 | Historical development of theory | Reading course materials, discussion | Öğretim Yöntemleri: Anlatım, Tartışma |
| 4 | Normative theories | Reading course materials, discussion | Öğretim Yöntemleri: Anlatım, Tartışma |
| 5 | Source theories 1 | Reading course materials, discussion | Öğretim Yöntemleri: Anlatım, Tartışma |
| 6 | Source theories 2 | Reading course materials, discussion | Öğretim Yöntemleri: Anlatım, Tartışma |
| 7 | Message theories 1 | Reading course materials, discussion | Öğretim Yöntemleri: Soru-Cevap, Tartışma |
| 8 | Mid-Term Exam | Reading course materials | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Message theories | Reading course materials, discussion | Öğretim Yöntemleri: Anlatım, Tartışma |
| 10 | Audience theories 1 | Reading course materials, discussion | Öğretim Yöntemleri: Anlatım, Tartışma |
| 11 | Audience theories 2 | Reading course materials, discussion | Öğretim Yöntemleri: Anlatım, Tartışma |
| 12 | Development of communication theories | Reading course materials, discussion | Öğretim Yöntemleri: Anlatım, Tartışma |
| 13 | Media and gender theories | Reading course materials, discussion | Öğretim Yöntemleri: Anlatım, Tartışma |
| 14 | İnternational communication theories | Reading course materials, discussion | Öğretim Yöntemleri: Anlatım, Tartışma |
| 15 | Medium theories | Reading course materials, discussion | Öğretim Yöntemleri: Anlatım, Tartışma |
| 16 | Term Exams | Reading course materials | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Reading course materials | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 109 | ||
| Total Workload / 25 (h) | 4,36 | ||
| ECTS | 4 ECTS | ||