TÜRKÇE
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Information
| Code | GZS322 |
| Name | HEALTH COMMUNICATION |
| Term | 2024-2025 Academic Year |
| Semester | 6. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi GÜLNUR KAPLAN ESEN |
| Course Instructor |
1 2 |
Course Goal / Objective
Course builds the corporate infrastructure of health communication, and aims to transfer the theories and models, the methods and strategies in the field of health communication, using health communication in media, importance of interpersonal communication in health communication to students with a critical way thinking.
Course Content
Features of health communication and field of activity, health communication theories and models, campaign process in health communication, health communication and social marketing, health communication and defending in media, health communication and crisis communication, health communication and media, health literate, health communication and ethics, interpersonal communication in health communication will be discussed and transferred.
Course Precondition
None
Resources
Illich, I. (2000). Sağlığın Gaspı. Süha Sertabiboğlu (Çev.), İstanbul: Ayrıntı. / Related articles and electronic resources.
Notes
Çınarlı, İ. (2008). Sağlık İletişimi ve Medya. Ankara: Nobel. / Çınarlı, İ. (2020). 21. Yüzyıl İçin Sağlık İletişimi. Güncellenmiş 2. Basım, Ankara: Nobel. / Okay, A. (2009). Sağlık İletişimi: Temel Kavramlar ve Prensipler. İstanbul: MediaCat.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines health communication and its field of activity. |
| LO02 | Interprets the theories and models that are used in health communication. |
| LO03 | Realizes , designs and implements the campaign process that are used in health communication. |
| LO04 | Uses and leads the media in activities of health communications in an effective way. |
| LO05 | Analyzes the ethical problems in the field of health communication. |
| LO06 | Develops and implements interpersonal communication skills in health communication. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Has knowledge about the concepts and professional rules related to the profession and field of journalism. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Has knowledge about news production, consumption and distribution processes, news sources, news / media text types. | 3 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Understands theories, models and approaches related to media and communication systems. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Gains knowledge of the legal framework of journalism in Turkey and internationally, legal rights of journalists, press professional principles and ethical codes. | 3 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Conducts scientific research in the field of social and human sciences, especially communication and media. | 3 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Gains the ability to use and develop traditional and new/digital communication technologies, computer and information systems. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Produces written, visual and audio content for traditional and digital journalism/media environments. | 4 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Synthesizes the concepts/fields of society, culture and communication. | 4 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Apply democratic rules, human rights and communication rights to promote social reconciliation and peace. | 3 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Works individually and collectively in professional life. | |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Critically examines the agenda and innovations of local, regional, national and international media from new perspectives. | 4 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | To be aware of media literacy and evaluate traditional and digital media content with critical approaches. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | To be able to master the professional, commercial and legal processes of journalism and media organizations, current and emerging business models. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Recognizes the otherizing, discriminatory and hateful discourses in the media and society and stands against such discourses. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Thanks to theoretical and practical knowledge, he/she participates in decision-making mechanisms both in the media organization where he/she works and in the society where he/she lives. | 4 |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Follows cultural, artistic and scientific activities related to the field. | |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Produces solutions to problems in the functioning of journalism/media organizations. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Is competent in new generation journalism types and practices. | 3 |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Assumes duties such as press consultancy, communication coordinator, press consultancy, communication manager in various institutions and organizations. | |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Pay attention to work and worker safety within the framework of laws and regulations. | 3 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to Health Communication. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 2 | What is Health Communication, Its features and field of activity. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 3 | Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Health Belief Model, Social Learning Model, Mind Based Action Theory). | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 4 | Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Behaviour Change Steps Model, Communication for Persuasion Theory, Detailing Tendency Model, Realization Ability Theory, Unite-Approach Theory). | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 5 | Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Spreading of Innovation Theory, Impowering of Society Theory, Precede-Proceed Model). | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 6 | Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Communication for Behaviour Effect, Communication Model for Social Change, Enhanced Parallel Process Model). | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 7 | Campaign Process in Health Communication: Planning Steps, Situation Analysis and Target Audience. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 8 | Mid-Term Exam | Ölçme Yöntemleri: Yazılı Sınav |
|
| 9 | Campaign Process in Health Communication: Strategies, Planning, Implementation, and Evaluation. | Reading of literature | Öğretim Yöntemleri: Soru-Cevap, Tartışma, Anlatım, Beyin Fırtınası |
| 10 | Health Communication and Social Marketing. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 11 | Health Communication and Crisis Communication. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 12 | Health Communication and Defending in Media. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 13 | Health Communication and Media: Health Literate, Critical Health Communication. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 14 | Health Communication and Ethics. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 15 | Interpersonal Communication in Health Communication: Doctor-Patient Communication, Medical Personnel-Patient Communication, Professional Medical Communication. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 16 | Term Exams | Taught course subjects | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Taught course subjects | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 109 | ||
| Total Workload / 25 (h) | 4,36 | ||
| ECTS | 4 ECTS | ||