TÜRKÇE
ENGLISH
Information
| Code | GZS426 |
| Name | POLITICAL COMMUNICATION |
| Term | 2024-2025 Academic Year |
| Semester | 8. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. İLKER ÖZDEMİR |
| Course Instructor |
1 2 |
Course Goal / Objective
The course examines the connection between politics, propaganda and political communication through the examples of general elections and aims to convey the reflections of an election, leader profile, social and economic conditions of the period in the campaigns with examples from Turkey and the world. On the other hand, it is also among the objectives of the course to be able to look at the concepts of election, leader and voter preference in terms of political communication and discourse.
Course Content
The course, which includes the concepts of political communication, propaganda and ethics, covers the multi-party political life of Turkey with all its examples by explaining the methods and techniques for all these. General elections, election campaigns, leader image and the conditions of the relevant periods are also within the scope of the course.
Course Precondition
There are no prerequisites for the course.
Resources
Necati Özkan, Seçim Kazandıran Kampanyalar, 2004, İstanbul: MediaCat Oya Tokgöz, Seçimler, Siyasal Reklamlar ve Siyasal İletişim, 2010, Ankara: İmge Kitabevi Oya Tokgöz, Siyasal İletişimi Anlamak, 2008, Ankara: İmge Kitabevi Abdullah Özkan, Siyasal İletişim, 2004, İstanbul: Nesil Yayınları.
Notes
Necati Özkan, Seçim Kazandıran Kampanyalar, 2004, İstanbul: MediaCat Oya Tokgöz, Seçimler, Siyasal Reklamlar ve Siyasal İletişim, 2010, Ankara: İmge Kitabevi Oya Tokgöz, Siyasal İletişimi Anlamak, 2008, Ankara: İmge Kitabevi Abdullah Özkan, Siyasal İletişim, 2004, İstanbul: Nesil Yayınları.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Has knowledge about the concepts of political communication, propaganda and ethics. |
| LO02 | Has knowledge about the methods and techniques used in political communication. |
| LO03 | Gains the ability to evaluate the connection between the language, images and visuals used in election campaigns and political communication techniques. |
| LO04 | Gains the ability to evaluate the connection between the factors affecting voter preference and political communication. |
| LO05 | Students will be able to apply their knowledge on leader image, discourse and election campaigns within the scope of their homework. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Has knowledge about the concepts and professional rules related to the profession and field of journalism. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Has knowledge about news production, consumption and distribution processes, news sources, news / media text types. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Understands theories, models and approaches related to media and communication systems. | 4 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Gains knowledge of the legal framework of journalism in Turkey and internationally, legal rights of journalists, press professional principles and ethical codes. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Conducts scientific research in the field of social and human sciences, especially communication and media. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Gains the ability to use and develop traditional and new/digital communication technologies, computer and information systems. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Produces written, visual and audio content for traditional and digital journalism/media environments. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Synthesizes the concepts/fields of society, culture and communication. | 5 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Apply democratic rules, human rights and communication rights to promote social reconciliation and peace. | 5 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Works individually and collectively in professional life. | |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Critically examines the agenda and innovations of local, regional, national and international media from new perspectives. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | To be aware of media literacy and evaluate traditional and digital media content with critical approaches. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | To be able to master the professional, commercial and legal processes of journalism and media organizations, current and emerging business models. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Recognizes the otherizing, discriminatory and hateful discourses in the media and society and stands against such discourses. | 4 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Thanks to theoretical and practical knowledge, he/she participates in decision-making mechanisms both in the media organization where he/she works and in the society where he/she lives. | 4 |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Follows cultural, artistic and scientific activities related to the field. | |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Produces solutions to problems in the functioning of journalism/media organizations. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Is competent in new generation journalism types and practices. | |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Assumes duties such as press consultancy, communication coordinator, press consultancy, communication manager in various institutions and organizations. | |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Pay attention to work and worker safety within the framework of laws and regulations. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction | Reading | Öğretim Yöntemleri: Anlatım |
| 2 | Political communication, propaganda, ethics | Reading | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 3 | Establishment of parliaments, leaders and voters | Reading | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 4 | Turkey's multi-party political life and first elections | Reading | Öğretim Yöntemleri: Anlatım, Tartışma, Örnek Olay, Beyin Fırtınası |
| 5 | Examples of election campaigns from DP and CHP | Reading | Öğretim Yöntemleri: Anlatım, Tartışma, Örnek Olay, Beyin Fırtınası |
| 6 | Turkey's election campaigns from the 60s to 12 September | Reading | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap, Örnek Olay |
| 7 | Election campaigns in the 1990s. | Reading | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap, Örnek Olay |
| 8 | Mid-Term Exam | All notes | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | How to prepare an election campaign | Reading | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap, Örnek Olay |
| 10 | Examples through student applications | Reading | Öğretim Yöntemleri: Anlatım, Tartışma, Alıştırma ve Uygulama, Grup Çalışması, Beyin Fırtınası |
| 11 | Examples through student applications II | Reading | Öğretim Yöntemleri: Anlatım, Tartışma, Alıştırma ve Uygulama, Beyin Fırtınası, Grup Çalışması |
| 12 | Examples through student applications III | Reading | Öğretim Yöntemleri: Anlatım, Tartışma, Alıştırma ve Uygulama, Soru-Cevap, Beyin Fırtınası, Örnek Olay |
| 13 | Election campaigns with examples from around the world | Reading | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası, Örnek Olay |
| 14 | Elections and political communication in the 2000s | Reading | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası, Örnek Olay |
| 15 | General Review | Reading | Öğretim Yöntemleri: Anlatım, Tartışma |
| 16 | Term Exams | All notes | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | All notes | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 3 | 3 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 112 | ||
| Total Workload / 25 (h) | 4,48 | ||
| ECTS | 4 ECTS | ||