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Information
| Code | ISY101 |
| Name | Introduction to Business |
| Term | 2024-2025 Academic Year |
| Semester | 1. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 2 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | VK Vocational Knowledge Courses C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. ZUHAL SULTAN AKBABA |
| Course Instructor |
Öğr. Gör.Dr. VİLDA YARDIM TEKKOLLU
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
This course aims to teach students the basic concepts of business management, enable them to understand business processes, and provide them with the knowledge and skills necessary for successful business management in the hair care and beauty services sector. Students will develop a professional perspective in the sector by gaining competence in business organization, marketing strategies, customer relationship management and financial planning.
Course Content
Business and Management Concepts: Business types, management functions Organization and Planning: Business structures, strategic planning Marketing and Customer Relations: Target audience analysis, service marketing, customer satisfaction Financial Management: Budgeting, cost analysis, pricing strategies Business Law: Commercial laws, business opening and licensing processes Human Resources Management: Employee management, business ethics and teamwork Entrepreneurship and Business Development: Business ideas, branding and industry trends This course aims to provide students with the skills to establish, manage and develop a business in the field of hair care and beauty services.
Course Precondition
NA
Resources
"Business Management I - II" – Authors: Asst. Assoc. Dr. Erdal Ünsalan, Lecturer. See. Bülent Şimşeker.
Notes
"Business Management" – Authors: Adnan Çelik, M. Şerif Şimşek.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explains the basic concepts and functioning of businesses. |
| LO02 | Explains the definition, objectives and functions of the business. |
| LO03 | Explains the basic principles and processes of business management. |
| LO04 | Analyzes the importance of businesses in terms of economy and society. |
| LO05 | Explains the concepts of need and production. |
| LO06 | Evaluates the relationship between need, production and business. |
| LO07 | Defines the concepts of goods and services. |
| LO08 | Analyzes economic goods and service production processes. |
| LO09 | Defines businesses as places of production and explains their importance. |
| LO10 | Classifies business types. |
| LO11 | It classifies businesses according to their legal structures and explains their characteristics. |
| LO12 | Evaluates businesses according to their economic functions. |
| LO13 | Analyzes the nature, processes and importance of business management. |
| LO14 | Explains human resources management and personnel operations in businesses. |
| LO15 | Understands occupational health and safety rules and evaluates their implementation in businesses. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains the basic facts and concepts in the field. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Explains the legal regulations, professional standards and practices in the field. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Explains the processes and processes of providing services in the field. | 5 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Explain professional ethics and employee responsibilities. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Recognizes the physical environment, tools, equipment and technologies related to the field. | |
| PLO06 | Yetkinlikler - Alana Özgü Yetkinlik | Conducts regular health, safety and risk assessments in the field. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Performs work in the field within the framework of applicable laws and professional standards. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Acts with the awareness of social, scientific, cultural and professional ethical values. | |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Works independently while performing the procedures, practices and profession in the field. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Works as a team member in companies serving in the field. | |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Acts as a manager in companies serving in the field. | 5 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Follows the innovations and applications in the field. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Updates her knowledge, skills and competencies in her field and improves herself personally and professionally. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Establishes effective interpersonal and intercultural communication. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Presents the reports/projects/activities he/she has prepared in his/her field in various ways. | |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Applies ethical values related to the field. | |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Takes human health, social and natural environment into account while performing operations in its field. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Takes care of personal care, cleanliness, clothing and appearance. | |
| PLO19 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Communicates at a basic level in a foreign language. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Definition of the operator | Obtaining information from various sources about the subject | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay |
| 2 | Your business | Obtaining information from various sources about the subject | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay |
| 3 | Business features | Obtaining information from various sources about the subject | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası, Örnek Olay |
| 4 | Need, production and business connection | Obtaining information from various sources about the subject | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Örnek Olay |
| 5 | Production of economic goods and services | Obtaining information from various sources about the subject | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay |
| 6 | Production concept | Obtaining information from various sources about the subject | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay |
| 7 | Enterprises as production sites | Obtaining information from various sources about the subject | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay |
| 8 | Mid-Term Exam | Repeat of all subjects | Ölçme Yöntemleri: Yazılı Sınav, Ödev |
| 9 | Workplace and scope according to labor law | Obtaining information from various sources about the subject | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası, Örnek Olay |
| 10 | Types of businesses | Obtaining information from various sources about the subject | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 11 | Enterprises by production means | Obtaining information from various sources about the subject | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay |
| 12 | Enterprises by legal structures | Obtaining information from various sources about the subject | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 13 | Enterprises by economic function | Obtaining information from various sources about the subject | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay |
| 14 | Business management and staff | Obtaining information from various sources about the subject | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay |
| 15 | Scope of occupational safety | Obtaining information from various sources about the subject | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay |
| 16 | Term Exams | Repeat of all subjects | Ölçme Yöntemleri: Yazılı Sınav, Ödev |
| 17 | Term Exams | Repeat of all subjects | Ölçme Yöntemleri: Yazılı Sınav, Ödev |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 1 | 14 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 4 | 4 |
| Final Exam | 1 | 8 | 8 |
| Total Workload (Hour) | 54 | ||
| Total Workload / 25 (h) | 2,16 | ||
| ECTS | 2 ECTS | ||