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Information
| Code | GRA311 |
| Name | Advertising Graphics |
| Term | 2024-2025 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 2-2 (T-A) (17 Week) |
| ECTS | 5 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. DERVİŞ İLKER GÜL |
| Course Instructor |
Öğr. Gör. DERVİŞ İLKER GÜL
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Introduction to the basic concepts of advertising, advertising discipline, with research and campaign planning and implementation of creative thinking.
Course Content
Definition and types of advertising and provide information about product and service introductions, advertising campaigns, analyzing creative advertising campaigns and the attitudes of designers.
Course Precondition
None
Resources
Grafik Tasarımda Üretim Teknikleri , Emre BECER Görsel iletişim ve Grafik tasarım.E. Becer Teknik çizim ve Perspektif H.Kılıçkan,
Notes
Archive Magazine, Fotoshop Magazin, Grafik tasarım dergileri, Bak dergileri, Grafik Meslekleri birliği dergileri, Etiket dergileri.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | To learn how to work in a creative team |
| LO02 | Knowledge acquisition and use of research methods. |
| LO03 | Be able to practice the knowledge gained in the design and research methods to use to obtain the dialectical relationship. |
| LO04 | Using the Graphic design principles and methods to create a product. |
| LO05 | Understands that advertising is a creative idea planning job. |
| LO06 | Gains the skill of transferring and presenting the strategy to visual and verbal language with a creative and critical approach. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defines and explains the basic elements and principles of art and design. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Analyses national and international artistic and cultural elements that may affect graphic design applications. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Defines and compares mass communication media, communication methods and communication elements. | 2 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Defines and applies research, information retrieval and critical thinking methods. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Applies the principles of colour, hierarchy, size and scale of art and design in the design process. | 2 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Follows technological developments in visual communication and applies them in design processes. | 4 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Uses different materials, paints and technological tools and equipment consciously in the design process. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Integrates graphic design knowledge with the knowledge of different disciplines and applies it to the design process. | 2 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Takes an active role in individual and group work and fulfils its responsibilities. | 5 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Provides consistency in written and visual communication by using grammar correctly. | 3 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Develops and applies a planned, meticulous and disciplined working approach in the design process. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Understands, interprets and critically evaluates the texts they read. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Uses information and communication technologies effectively and consciously in learning and design processes. | 2 |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Creates effective and functional designs that reach the target audience. | 5 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Uses oral, written and visual communication skills effectively. | |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Establishes professional and effective communication with colleagues, employers and individuals to whom they provide services. | 2 |
| PLO17 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Uses foreign language skills to follow the developments in the field and communicate at professional level. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Develops design approaches sensitive to social, cultural, scientific and artistic values. | 4 |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Analyses the place and effects of graphic design profession in social life. | 2 |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Defends the ethical and legal values of the graphic design profession and adopts environmentally sensitive design approaches. | |
| PLO21 | Yetkinlikler - Alana Özgü Yetkinlik | Produces creative, original, economic and aesthetic solutions for visual communication problems. | 4 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Meeting and giving information about the course content | Sample design review | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 2 | The notion and importance of Advertisement | Research | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 3 | Advertising: definition, types, purpose | Research | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 4 | Advertising Media | Research | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 5 | Generating working groups as the logic of agency teams. Groups will start their preparations for the advertising campaigns, according to the information described in creative brief. | Research | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 6 | Groups will make brainstorming and researches on the advertising campaign. They will generate idea sketches by using the methods of creativity through sample case-studies | Research | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 7 | Reviews of the sample design cases, taking out some creation tips of them | Research | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 8 | Midterm Review | Reading the source | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 9 | Project 1 -Sketching studies for sellected desing products throug their advertising campaigns. | Research | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 10 | Project 1. Continue sketching on selected products for campaigns. | Design works | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 11 | Project 1 Design process through the sketches | Design works | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 12 | Project 1. Continue to implement selected sketches. | Design works | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 13 | Project 2 Making researches and generating idea sketches for another advertising product | Sketching | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 14 | Project 2 Design process through the sketches | Design works | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 15 | Project 2. Continue to implement the selected sketches. | Design works | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 16 | Term Exams | Preparetion for the presentation | Ölçme Yöntemleri: Proje / Tasarım |
| 17 | Term Exams | Preparetion for the presentation | Ölçme Yöntemleri: Proje / Tasarım |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 4 | 56 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 3 | 3 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 8 | 8 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 125 | ||
| Total Workload / 25 (h) | 5,00 | ||
| ECTS | 5 ECTS | ||