TÜRKÇE
ENGLISH
Information
| Code | YLY213 |
| Name | PUBLİCK Relatıons |
| Term | 2024-2025 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. ERBİL RADAVUŞ |
| Course Instructor |
Öğr. Gör. Ali GÖRGÜN
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this course is to provide students with the ability to do public relations activities.
Course Content
This course includes Duties and Responsibilities, Message in Public Relations, Relations with Public Opinion and Media, Sponsorship.
Course Precondition
none
Resources
Public Relations in Business, Prof.Dr. Zeyyat Sabuncuoğlu, Current publications
Notes
Nobel Akademik Yayıncılık Halkla Ilişkiler / Prof. Dr. Nuri Tortop...
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines public relations. |
| LO02 | Defines communication problems for the institution and target audience |
| LO03 | Lists research, planning, implementation and evaluation processes in public relations. |
| LO04 | Lists administrative functions of public relations. |
| LO05 | Defines the definitions of public relations, the main fields of activity in public relations. |
| LO06 | Explains the history of public relations in Turkey and the world. |
| LO07 | Defines the fields (communication, marketing, advertising, advertising, management) in which public relations are related. |
| LO08 | Explains the basic models of public relations. |
| LO09 | Explains therecognition and promotion activities in public relations activities. |
| LO10 | Creates internal and external public relations activities. |
| LO11 | Determines the target audience and its importance in public relations. |
| LO12 | Defines the basic campagne process in public relations. |
| LO13 | Lists the broadcasting tools used in public relations. |
| LO14 | Defines the organisation and public relations departments in public relations. |
| LO15 | Defines public relations agencies and their structures. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defines theoretical and applied information about local governments. | 4 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Lists problem solving methods and techniques related to the field. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Explains topics such as management concepts and functions and the manager's job and characteristics. | 5 |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Evaluates the accuracy and up-to-dateness of the information related to the field. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Gains the ability to identify, define and solve problems related to the field. | 5 |
| PLO06 | Yetkinlikler - Öğrenme Yetkinliği | Examines the events and facts related to the field with scientific methods and techniques by using the theoretical and applied knowledge gained. | |
| PLO07 | Yetkinlikler - Alana Özgü Yetkinlik | Interprets the data obtained about the field. | |
| PLO08 | Yetkinlikler - Öğrenme Yetkinliği | Offers solutions to the problems encountered in the field. | 4 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Gains the ability to work individually and in groups related to his/her field. | |
| PLO10 | Bilgi - Kuramsal, Olgusal | Explains Atatürk's Principles and History of Revolution. | |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Become inquisitive and enquiring. | 4 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Gain awareness of lifelong learning. | |
| PLO13 | Beceriler - Bilişsel, Uygulamalı | Have a good ability to use Turkish. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Expresses his/her thoughts in writing and orally in line with the basic knowledge he/she has on issues related to local governments. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Have sufficient foreign language knowledge in the field. | |
| PLO16 | Beceriler - Bilişsel, Uygulamalı | Uses the software and hardware required by the field. | |
| PLO17 | Yetkinlikler - Öğrenme Yetkinliği | Retains the overall benefit of society under the authority of elected political representatives. | |
| PLO18 | Yetkinlikler - Öğrenme Yetkinliği | Will have sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection and ethics. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The definition of public relations and its main field of activity | Reading | Öğretim Yöntemleri: Anlatım |
| 2 | The History of public relations in Turkey and worldwide | Reading | Öğretim Yöntemleri: Anlatım |
| 3 | The fields related to public relations (communication, marketing, publicity, management) | Reading | Öğretim Yöntemleri: Anlatım |
| 4 | The basic models of public relations. | Reading | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | Recognition and promotion in public relations | Reading | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Two way in public relations: internal and external public relations. | Reading | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | The target audience in public relations and its importance | Reading | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 8 | Mid-Term Exam | Preparation for the written exam. | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | The basic campagne process in public relations. | Reading | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 10 | The basic instruments in public relations (writing, broadcasting). | Reading | Öğretim Yöntemleri: Anlatım, Grup Çalışması |
| 11 | Organization in public relations: public relations departments. | Reading | Öğretim Yöntemleri: Anlatım, Grup Çalışması |
| 12 | Public relations agencies and their structures. | Reading | Öğretim Yöntemleri: Anlatım, Grup Çalışması |
| 13 | Communication tools used in public relations | Reading | Öğretim Yöntemleri: Anlatım, Grup Çalışması |
| 14 | Public relations unit within the general organization | Reading | Öğretim Yöntemleri: Anlatım, Grup Çalışması |
| 15 | Effective presentation techniques and body language in public relations | Reading | Öğretim Yöntemleri: Anlatım, Grup Çalışması |
| 16 | Term Exams | Preparation for the written exam. | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Preparation for the written exam. | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||