TÜRKÇE
ENGLISH
Information
| Code | YLY213 |
| Name | PUBLİCK Relatıons |
| Term | 2024-2025 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. ERBİL RADAVUŞ |
| Course Instructor |
Ali GÖRGÜN
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
In this course, the competencies of doing public relations activities will be gained.
Course Content
This course includes Duties and Responsibilities, Message in Public Relations, Relations with Public Opinion and Media, Sponsorship.
Course Precondition
none
Resources
Public Relations in Business, Prof.Dr. Zeyyat Sabuncuoğlu, Current publications
Notes
Nobel Akademik Yayıncılık Halkla Ilişkiler / Prof. Dr. Nuri Tortop...
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Gaining a general point of view on public relations. |
| LO02 | Defines communication problems for the institution and target audience |
| LO03 | Knows research, planning, implementation and evaluation processes in public relations |
| LO04 | knows administrative functions of public relations. |
| LO05 | Knows the definitions of public relations, the main fields of activity in public relations |
| LO06 | Knows The History of public relations in Turkey and worldwide |
| LO07 | Knows the fields related to public relations (communication, marketing, publicity, management) |
| LO08 | Knows the basic models of public relations. |
| LO09 | Makes recognition and promotion in public relations works |
| LO10 | Makes Two way in public relations: internal and external public relations. |
| LO11 | Knows the target audience in public relations and its importance |
| LO12 | Knows the basic campagne process in public relations. |
| LO13 | Knows the broadcasting tools used in public relations |
| LO14 | Knows organization in public relations: public relations departments. |
| LO15 | Knows public relations agencies and their structures. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Learns theoretical and applied information about local governments. | 4 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Knows problem solving methods and techniques related to the field | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Board and management concepts and functions of the job, knows issues such properties | 5 |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Evaluates the accuracy and up-to-dateness of the information related to the field. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Gains the ability to identify, define and solve problems related to the field | |
| PLO06 | Yetkinlikler - Öğrenme Yetkinliği | Examines the events and facts related to the field with scientific methods and techniques by using the theoretical and applied knowledge gained. | |
| PLO07 | Yetkinlikler - Alana Özgü Yetkinlik | Interprets the data obtained about the field. | |
| PLO08 | Yetkinlikler - Öğrenme Yetkinliği | Diagnoses the problems she encounters in her field and offers solutions. | |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Gains the ability to work individually and in groups related to his/her field. | |
| PLO10 | Bilgi - Kuramsal, Olgusal | Have information about Atatürk's Principles and History of Revolution. | |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | inquisitive and would investigator. | 4 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Life-long learning will win | 4 |
| PLO13 | Beceriler - Bilişsel, Uygulamalı | Have a good command of Turkish | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Expresses his/her thoughts in writing and orally in line with the basic knowledge he/she has on issues related to local governments. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Have sufficient foreign language knowledge in the field | |
| PLO16 | Beceriler - Bilişsel, Uygulamalı | Uses the software and hardware required by the field. | |
| PLO17 | Yetkinlikler - Öğrenme Yetkinliği | Under the authority of elected political representatives, retains the overall benefit of society. | |
| PLO18 | Yetkinlikler - Öğrenme Yetkinliği | Will have sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection and ethics. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The definition of public relations and its main field of activity | lecturing, discusion | Öğretim Yöntemleri: Anlatım |
| 2 | The History of public relations in Turkey and worldwide | lecturing, discusion | Öğretim Yöntemleri: Anlatım |
| 3 | The fields related to public relations (communication, marketing, publicity, management) | lecturing, discusion | Öğretim Yöntemleri: Anlatım |
| 4 | The basic models of public relations. | lecturing, discusion | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | Recognition and promotion in public relations | lecturing, discusion | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Two way in public relations: internal and external public relations. | lecturing, discusion | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | The target audience in public relations and its importance | lecturing, discusion | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 8 | Mid-Term Exam | study from the texbook | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | The basic campagne process in public relations. | lecturing, discusion | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 10 | The basic instruments in public relations (writing, broadcasting). | lecturing, discusion | Öğretim Yöntemleri: Anlatım, Grup Çalışması |
| 11 | Organization in public relations: public relations departments. | lecturing, discusion | Öğretim Yöntemleri: Anlatım, Grup Çalışması |
| 12 | Public relations agencies and their structures. | lecturing, discusion | Öğretim Yöntemleri: Anlatım, Grup Çalışması |
| 13 | Communication tools used in public relations | lecturing, discusion | Öğretim Yöntemleri: Anlatım, Grup Çalışması |
| 14 | Public relations unit within the general organization | lecturing, discusion | Öğretim Yöntemleri: Anlatım, Grup Çalışması |
| 15 | Effective presentation techniques and body language in public relations | lecturing, discusion | Öğretim Yöntemleri: Anlatım, Grup Çalışması |
| 16 | Term Exams | study from the texbook | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | study from the texbook | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||