YLY220 Brand and Communication Design

4 ECTS - 3-0 Duration (T+A)- 4. Semester- 3 National Credit

Information

Code YLY220
Name Brand and Communication Design
Term 2024-2025 Academic Year
Semester 4. Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 4 ECTS
National Credit 3 National Credit
Teaching Language Türkçe
Level Ön Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Öğr. Gör. ERBİL RADAVUŞ
Course Instructor
1 2
Ali GÖRGÜN (A Group) (Ins. in Charge)


Course Goal / Objective

In this course; It is aimed to examine and learn general information about subjects such as communication and brand concepts, advertising and campaign creation process, brand communication and design, brand and visual communication, corporate identity, creative thinking and brand communication practices, and develop the skills of making applications.

Course Content

This course covers Brand, brand strategies, marketing, communication, campaign, advertising and advertising strategies.

Course Precondition

none

Resources

Hatun Boztepe Taşkıran, Brand Communication and Digital Strategies, DER Publications, 2020.

Notes

Evrim Derinözlü, Luxury Brand Communication, Academician publishing house, 2020.


Course Learning Outcomes

Order Course Learning Outcomes
LO01 It works within a given concept and its limitations.
LO02 Behaving in accordance with current laws and regulations and takes ethical responsibility.
LO03 Think critically about brand and communication issues.
LO04 Know Brand and Brand Management Concepts
LO05 Distinguish the difference between product and brand
LO06 Establishes a relationship between the historical, social and economic conditions of the brand and product, and the art and design processes
LO07 Makes advertisement analysis by establishing the advertisement brand relationship.
LO08 Makes visual and critical literacy.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Learns theoretical and applied information about local governments.
PLO02 Bilgi - Kuramsal, Olgusal Knows problem solving methods and techniques related to the field
PLO03 Bilgi - Kuramsal, Olgusal Board and management concepts and functions of the job, knows issues such properties 3
PLO04 Beceriler - Bilişsel, Uygulamalı Evaluates the accuracy and up-to-dateness of the information related to the field.
PLO05 Beceriler - Bilişsel, Uygulamalı Gains the ability to identify, define and solve problems related to the field
PLO06 Yetkinlikler - Öğrenme Yetkinliği Examines the events and facts related to the field with scientific methods and techniques by using the theoretical and applied knowledge gained.
PLO07 Yetkinlikler - Alana Özgü Yetkinlik Interprets the data obtained about the field. 3
PLO08 Yetkinlikler - Öğrenme Yetkinliği Diagnoses the problems she encounters in her field and offers solutions.
PLO09 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Gains the ability to work individually and in groups related to his/her field.
PLO10 Bilgi - Kuramsal, Olgusal Have information about Atatürk's Principles and History of Revolution.
PLO11 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği inquisitive and would investigator. 5
PLO12 Yetkinlikler - Öğrenme Yetkinliği Life-long learning will win 5
PLO13 Beceriler - Bilişsel, Uygulamalı Have a good command of Turkish
PLO14 Yetkinlikler - İletişim ve Sosyal Yetkinlik Expresses his/her thoughts in writing and orally in line with the basic knowledge he/she has on issues related to local governments.
PLO15 Yetkinlikler - İletişim ve Sosyal Yetkinlik Have sufficient foreign language knowledge in the field
PLO16 Beceriler - Bilişsel, Uygulamalı Uses the software and hardware required by the field. 4
PLO17 Yetkinlikler - Öğrenme Yetkinliği Under the authority of elected political representatives, retains the overall benefit of society.
PLO18 Yetkinlikler - Öğrenme Yetkinliği Will have sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection and ethics.


Week Plan

Week Topic Preparation Methods
1 Marketing Communication, communication plan general framework Reviewing lecture notes Öğretim Yöntemleri:
Anlatım
2 Integrated marketing communications. Brand and brand strategies Reviewing lecture notes Öğretim Yöntemleri:
Anlatım, Tartışma, Soru-Cevap
3 Objectives of marketing communication and communication budget Reviewing lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap
4 Media planning, advertising and advertising research Reviewing lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap
5 Public relations, sales, promotion, sponsorship Reviewing lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap
6 Direct marketing, international communication Reviewing lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap
7 Advertising standards Reviewing lecture notes Öğretim Yöntemleri:
Soru-Cevap
8 Mid-Term Exam exam preparation Ölçme Yöntemleri:
Yazılı Sınav
9 Visual and critical literacy Reviewing lecture notes Öğretim Yöntemleri:
Soru-Cevap
10 Advertising analysis methods, Semiotic analysis Reviewing lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
11 Advertising-culture relationship and consumer society Reviewing lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap
12 Meaning in ads Reviewing lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap
13 Globalization and consumption culture Reviewing lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap
14 Advertising-brand relationship Reviewing lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap
15 Ad analysis Reviewing lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap
16 Term Exams exam preparation Ölçme Yöntemleri:
Sözlü Sınav
17 Term Exams exam preparation Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 3 42
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 7 7
Final Exam 1 18 18
Total Workload (Hour) 109
Total Workload / 25 (h) 4,36
ECTS 4 ECTS

Update Time: 14.05.2024 09:52