YDT202 İnternational Marketing

5 ECTS - 3-0 Duration (T+A)- 4. Semester- 3 National Credit

Information

Code YDT202
Name İnternational Marketing
Term 2024-2025 Academic Year
Semester 4. Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 5 ECTS
National Credit 3 National Credit
Teaching Language Türkçe
Level Ön Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Öğr. Gör. AYHAN SAYĞI
Course Instructor
1 2
Öğr. Gör. AYHAN SAYĞI (A Group) (Ins. in Charge)


Course Goal / Objective

The aim of this course is to enable the learners to act according to the structure of international markets as well as national markets, to use the advantages of inclining towards international markets, to comprehend which international markets to choose and why to choose them and to determine and use marketing and communication strategies according to international markets.

Course Content

International marketing concept, market research process, information systems in marketing, marketing planning process and strategy, marketing mix and culture issues will be processed.

Course Precondition

None

Resources

1. Prof.Dr. Şafak AKSOY, Prof.Dr. Gülfidan BARIŞ, ULUSLARARASI PAZARLAMA, Anadolu AÖF yayınları 2. Prof. Dr. TEVFİK ŞÜKRÜ YAPRAKLİ, ULUSLARARASI PAZARLAMA, Atatürk AÖF yayınları 3. Sak Onkvisit and John J. Shaw, International Marketing, Taylor and Francis

Notes

Digital Resources, Lecture notes


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Explains the basic concepts of international marketing.
LO02 Uses information communication technologies and professional tools in international marketing research.
LO03 Discusses the problems to be encountered in international markets.
LO04 Evaluates the necessity, structure and differences of international marketing according to national marketing.
LO05 Interprets the relationship between the structural features of the international market and communication efficiency.
LO06 Determines communication techniques required for sales in international markets.
LO07 Manages advertising activities according to international product policies.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Students explain the basic concepts of business, economics, accounting, basic law, foreign trade legislation and transactions in the field of foreign trade. 3
PLO02 Bilgi - Kuramsal, Olgusal Students use their professional knowledge in the field of foreign trade in decision-making, implementation and behavior processes.
PLO03 Bilgi - Kuramsal, Olgusal Students know the dynamics in the field of foreign trade. 4
PLO04 Bilgi - Kuramsal, Olgusal Students perform their professional duties and responsibilities with their knowledge and skills in the field of foreign trade. 3
PLO05 Bilgi - Kuramsal, Olgusal Students take responsibility as a team member for solving problems in the field of foreign trade. 4
PLO06 Beceriler - Bilişsel, Uygulamalı Students critically evaluate professional knowledge and skills in the field of foreign trade.
PLO07 Beceriler - Bilişsel, Uygulamalı Students are aware of the necessity of lifelong learning in accordance with the dynamic structure of the foreign trade area. 4
PLO08 Beceriler - Bilişsel, Uygulamalı Students develop their professional knowledge and skills to adapt to the changes in foreign trade. 3
PLO09 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Students convey their thoughts, suggestions, professional knowledge and skills in the field of foreign trade to the relevant people in the communication process, in writing and orally.
PLO10 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Students perform their professional duties and responsibilities in the field of foreign trade in accordance with teamwork. 3
PLO11 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Students acquire foreign language knowledge at a level to perform their professional duties and responsibilities in the field of foreign trade.
PLO12 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Students use information and communication technology tools and other professional tools and techniques to perform their professional duties and responsibilities in the field of foreign trade.
PLO13 Yetkinlikler - Öğrenme Yetkinliği Students perform their professional duties and responsibilities in the field of foreign trade in accordance with social rules. 3
PLO14 Yetkinlikler - Öğrenme Yetkinliği With their entrepreneurial identity, students perform their professional duties and responsibilities in the field of foreign trade in accordance with universal human values. 3
PLO15 Yetkinlikler - Öğrenme Yetkinliği Students perform their professional duties and responsibilities in the field of foreign trade in accordance with the objectives of Atatürk's Principles and Revolutions.


Week Plan

Week Topic Preparation Methods
1 Basic Concepts of International Marketing Related issues from the course materials should be read. Öğretim Yöntemleri:
Anlatım, Soru-Cevap
2 Economical Classification of Countries Related issues from the course materials should be read. Öğretim Yöntemleri:
Anlatım, Soru-Cevap
3 Evaluation of International Economic Environment Related issues from the course materials should be read. Öğretim Yöntemleri:
Anlatım, Soru-Cevap
4 International market research processes and forms Related issues from the course materials should be read. Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
5 Basic information systems and information resources in international marketing Related issues from the course materials should be read. Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
6 The process of formation of Multinational Enterprises and marketing activities Related issues from the course materials should be read. Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
7 International marketing planning process and formation of international marketing strategy Related issues from the course materials should be read. Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
8 Mid-Term Exam Related issues from the course materials should be read. Ölçme Yöntemleri:
Yazılı Sınav
9 Product strategy in international marketing Related issues from the course materials should be read. Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
10 Price strategy in international marketing Related issues from the course materials should be read. Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
11 Distribution strategy in international markets Related issues from the course materials should be read. Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
12 Distribution in international marketing: logistics Related issues from the course materials should be read. Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
13 Marketing communication efforts in international marketing Related issues from the course materials should be read. Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Örnek Olay
14 International Marketing and Culture Relationship Related issues from the course materials should be read. Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Örnek Olay
15 Positive and Negative Effects of Culture in International Marketing Related issues from the course materials should be read. Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
16 Term Exams Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 3 42
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 12 12
Final Exam 1 18 18
Total Workload (Hour) 114
Total Workload / 25 (h) 4,56
ECTS 5 ECTS

Update Time: 16.05.2024 02:49