TÜRKÇE
ENGLISH
Information
| Unit | TOURISM AND HOTEL MANAGEMENT ACADEMY |
| ACCOMMODATION SERVICES PR. | |
| Code | KON392 |
| Name | Destination Marketing |
| Term | 2018-2019 Academic Year |
| Semester | 6. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Üniversite Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör.Dr. OYA YILDIRIM |
| Course Instructor |
Öğr. Gör.Dr. OYA YILDIRIM
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
To define tourist destinations as manageable and marketable products.In this context, different topics will be covered from tourism marketing to strategic marketing to destination marketing organizations and product development from touristic destinations.
Course Content
Destination definition, types, destination resources and features, destination marketing organizations
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Describe the destination, classify and array properties. |
| LO02 | Explains sustainable destination resources and the main tourist attractions of the destination. |
| LO03 | Identify and array destination marketing organizations and other related actors |
| LO04 | Explains the destination marketing plan, array the non-regional destination marketing process. |
| LO05 | Defines concepts of positioning, destination positioning, image and destination image. |
| LO06 | Defines the brand. Array properties and destination brands, brand formation process, |
| LO07 | Explains the choice of destination the decision-making process. |
| LO08 | Midterm exam |
| LO09 | Explains the tourist attractions of Macedonia destination. |
| LO10 | Explains the tourist attractions of the Greece destination. |
| LO11 | Explains the tourist attractions of Bosnia and Herzegovina and Montenegro destinations. |
| LO12 | Explains the tourist attractions of the Croatia and Serbia destinations. |
| LO13 | Explains the tourist attractions of Italy destination. |
| LO14 | Explains the tourist attractions of the selected destination within the scope of the presentation. |
| LO15 | final exam |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Touristic Product Package: Destination and Types | Web content, presentations, projects, sample questions | |
| 2 | Destination Resources and Features | Web content, presentations, projects, sample questions | |
| 3 | Destination Marketing Organizations and Other Related Actors | Web content, presentations, projects, sample questions | |
| 4 | Destination Regional and Intraregional Marketing | Web content, presentations, projects, sample questions | |
| 5 | Positioning and Image in Destination Marketing | Web content, presentations, projects, sample questions | |
| 6 | Brand in Destination Marketing | Web content, presentations, projects, sample questions | |
| 7 | Destination Communication | Web content, presentations, projects, sample questions | |
| 8 | Mid-Term Exam | prepare for exam | |
| 9 | France as a Tourist Destination | Web content, presentations, projects, sample questions | |
| 10 | Italy as a Tourist Destination | Web content, presentations, projects, sample questions | |
| 11 | Greece as a Tourist Destination | Web content, presentations, projects, sample questions | |
| 12 | Macedonia as a Tourist Destination | Web content, presentations, projects, sample questions | |
| 13 | Montenegro, Bosnia and Herzegovina as Tourist Destinations | Web content, presentations, projects, sample questions | |
| 14 | Austria, Hungary as Tourist Destinations | Web content, presentations, projects, sample questions | |
| 15 | Czechoslovakia, Slovakia as Tourist Destinations | Web content, presentations, projects, sample questions | |
| 16 | Term Exams | prepare for exam | |
| 17 | Term Exams | prepare for exam |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 50 | 20 |
| 1. Homework | 50 | 20 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |