TÜRKÇE
ENGLISH
Information
| Unit | INSTITUTE OF SOCIAL SCIENCES |
| MARKETING (MASTER) (WITHOUT THESIS) (EVENING EDUCATION) | |
| Code | MG43723 |
| Name | Entrepreneurial Marketing |
| Term | 2018-2019 Academic Year |
| Term | Fall |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. MEHMET ALİ BURAK NAKIBOĞLU |
| Course Instructor |
The current term course schedule has not been prepared yet.
|
Course Goal / Objective
The aim of this course is to provide suitable marketing strategies can be used for different entreprenurship models and gaining skills about preparing business canvas in the light of related theories and applications.
Course Content
This course consists of marketing approaches, strategies and applications focusing on entrepreneurs.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Realize the concepts of lean entreprenurship and customer value |
| LO02 | Knows the relationship between new business models development and satisfying consumer needs. |
| LO03 | Knows which marketing strategies can be used in different entrepreneurial business models |
| LO04 | Develops limited budget entreprenurial marketing plan. |
| LO05 | prepare and apply business model canvas |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Have the ability and the knowledge to plan, practise and control stages of marketing function. | |
| PLO02 | - | Can understand marketing science as an interdisciplinary context and in a systematic way. | |
| PLO03 | - | Can analyze academic materials of marketing, recognize and evaluate different aspects in marketing area. | |
| PLO04 | - | Can explain how to create the basic theoretical models of marketing management in literature and how to implement numerical and statistics methods. | |
| PLO05 | - | Can determine the appropriate methods to solve the marketing problems faced by the company | |
| PLO06 | - | Can implement marketing management methods by following the fundamental steps. | |
| PLO07 | - | Can develop the capabilities of using database and statistical programmes to support the decision-making process. | |
| PLO08 | - | Can take responsibility as an individual and/or as part of a team, can lead and work effectively. | |
| PLO09 | - | Follows the latest developments in the field of marketing and continiously updates himself in recognition of the need for lifelong learning. | |
| PLO10 | - | Have the ability to benefit from different sources, synthesize the information obtained and present it effectively in the framework of academic rules. | |
| PLO11 | - | Have the abiliy to make appropriate speech and presentations for academic and business life on marketing issues by using visual materials in Turkish and at least one different language. | |
| PLO12 | - | Have the ability to inquire into the traditional approaches, practices and methods and, if considered necessary, to develop and implement new ways of working. | |
| PLO13 | - | Have the abiliity to research on the science of marketing to form the basis for the decision-making process. | |
| PLO14 | - | Have the ability to determine the marketing management approaches, applications and methods which are appropriate for the business’s sector, growth, resources, culture, goals and aims. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Lean entreprenurship, business models, value proposition, market research | Reading related topics | |
| 2 | Entrepreneurship Ecosystem and financing | Reading related topics | |
| 3 | Perceived value and cost-to-customer analysis | Reading related topics | |
| 4 | Life tima customer value and customer/market grid analysis | Reading related topics | |
| 5 | Defining market opportunities and demand analysis | Reading related topics | |
| 6 | Developing innovation based segmentation strategy | Reading related topics | |
| 7 | Marketing strategies for start-up | Reading related topics | |
| 8 | Mid-Term Exam | Reading related topics | |
| 9 | Growth management and merketing strategies for entrepreneurs | Reading related topics | |
| 10 | Growth management and merketing strategies for entrepreneurs | Reading related topics | |
| 11 | Limited budget promotion strategies, guerilla marketing and digital marketing for entrepreneurs | Reading related topics | |
| 12 | Limited budget promotion strategies, guerilla marketing and digital marketing for entrepreneurs | Reading related topics | |
| 13 | Social entrepreneurship and not-for-profit organizations | Reading related topics | |
| 14 | Social entrepreneurship and not-for-profit organizations | Reading related topics | |
| 15 | Social entrepreneurship and not-for-profit organizations | Reading related topics | |
| 16 | Term Exams | Reading related topics | |
| 17 | Term Exams | Reading related topics |