TÜRKÇE
ENGLISH
Information
| Unit | INSTITUTE OF SOCIAL SCIENCES |
| MARKETING (MASTER) (WITHOUT THESIS) (EVENING EDUCATION) | |
| Code | MG43701 |
| Name | Marketing Management |
| Term | 2018-2019 Academic Year |
| Term | Fall |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 8 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. HİLAL İNAN |
| Course Instructor |
The current term course schedule has not been prepared yet.
|
Course Goal / Objective
The aim of this course is to make students capable of appyling marketing management methods to business world, to develop knowledge and capabilities of students on marketing and to guide them for marketing decisions through evaluating marketing opportunities and problems.
Course Content
This course consists of the subjects of definition and scope of marketing, consumer behavior, product, price, place and promotion.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines the strategic role of marketing in an organization. |
| LO02 | Uses modern marketing techniques and concepts. |
| LO03 | Implements required evaluations for strategic marketing plan. |
| LO04 | Writes report at professional level and present effectively. |
| LO05 | Follows global marketing literature. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Have the ability and the knowledge to plan, practise and control stages of marketing function. | |
| PLO02 | - | Can understand marketing science as an interdisciplinary context and in a systematic way. | |
| PLO03 | - | Can analyze academic materials of marketing, recognize and evaluate different aspects in marketing area. | |
| PLO04 | - | Can explain how to create the basic theoretical models of marketing management in literature and how to implement numerical and statistics methods. | |
| PLO05 | - | Can determine the appropriate methods to solve the marketing problems faced by the company | |
| PLO06 | - | Can implement marketing management methods by following the fundamental steps. | |
| PLO07 | - | Can develop the capabilities of using database and statistical programmes to support the decision-making process. | |
| PLO08 | - | Can take responsibility as an individual and/or as part of a team, can lead and work effectively. | |
| PLO09 | - | Follows the latest developments in the field of marketing and continiously updates himself in recognition of the need for lifelong learning. | |
| PLO10 | - | Have the ability to benefit from different sources, synthesize the information obtained and present it effectively in the framework of academic rules. | |
| PLO11 | - | Have the abiliy to make appropriate speech and presentations for academic and business life on marketing issues by using visual materials in Turkish and at least one different language. | |
| PLO12 | - | Have the ability to inquire into the traditional approaches, practices and methods and, if considered necessary, to develop and implement new ways of working. | |
| PLO13 | - | Have the abiliity to research on the science of marketing to form the basis for the decision-making process. | |
| PLO14 | - | Have the ability to determine the marketing management approaches, applications and methods which are appropriate for the business’s sector, growth, resources, culture, goals and aims. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The Definition and Evolution of Marketing | Reading related parts from required materials | |
| 2 | Strategic Planning and Marketing Process | Reading related parts from required materials | |
| 3 | Marketing Environment | Reading related parts from required materials | |
| 4 | Consumer Behavior | Reading related parts from required materials | |
| 5 | Industrial Markets and Buying | Reading related parts from required materials | |
| 6 | Market Targeting and Segmentation | Reading related parts from required materials | |
| 7 | Product, Services Marketing And Non-profit Organizations Marketing | Reading related parts from required materials | |
| 8 | Mid-Term Exam | Studying for exam | |
| 9 | Marketing Channels and Distribution | Reading related parts from required materials | |
| 10 | Promotion | Reading related parts from required materials | |
| 11 | Advertising and Public Relations | Reading related parts from required materials | |
| 12 | Sales Promotions and Personal Selling | Reading related parts from required materials | |
| 13 | Pricing | Reading related parts from required materials | |
| 14 | Global Marketing | Reading related parts from required materials | |
| 15 | Online Marketing | Reading related parts from required materials | |
| 16 | Term Exams | Studying for exam | |
| 17 | Term Exams | Studying for exam |